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不亮身份,自掏腰包,区委书记、区长下班后体验汉服,了解市场
Mei Ri Jing Ji Xin Wen· 2025-08-30 05:45
每经编辑|何小桃 促消费 六ナ 共同探讨改进措施 当日下午下班后,各位县级领导深入辖区汉服店铺,以游客身份自费体验汉服妆造,主动与商家和游客交流,了解汉服市场情况。 老城区是洛阳最早的建成区。据新华网报道,老城区塑造了"食尚、乐宿、畅行、漫游、嗨购、潮玩"六大年轻化消费品牌,相继签约了13批、140个、总 投资10.5亿元新文旅体验项目,打造了洛邑古城、天心·隋唐里、校场里、十字街等特色消费街区,让传统与潮流辉映,烟火与时尚共生。其中,洛邑古城 连续三年被评为全国十大热门旅游景区。2024年,全区累计接待游客4000万人次,旅游总收入达到300亿元。 "穿上汉服感觉至少年轻了10岁,特别有穿越的氛围。"在顶端新闻报道中,身着一身唐制汉服的赵书政说。 体验结束后,老城区县级领导围绕汉服体验情况进行座谈,梳理消费过程中发现的问题,并与参会的汉服商家代表和相关部门负责人交流探讨改进措施, 让"发现问题"快速转化为"解决问题"的实际行动,推动老城区汉服产业持续健康发展。现场图片显示,座谈上,赵书政、周新等人仍身着汉服。 不亮身份、自詞腰包! 区委书记带头, 名 县级领导集体化身游客 网站双服消费调研汉服司玩过度 8月 ...
“赴一场汉服之约”爆火,洛邑古城做对了什么?
Xin Hua Wang· 2025-06-10 11:01
Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].