中新社西安1月1日电 题：汉服舞蹁跹 灯火映新年 中新社记者 张一辰 "穿汉服并不仅是回溯过去，而是让千年文脉在当下绽放光彩。"林汐的话道出许多"同袍"的心声。 "提一盏鲤鱼灯，与'同袍'静候新年钟声。那一刻，既是今朝也是千年。"2025年的最后一晚，汉服爱好 者许静娴轻抚衣袖，她的身旁，衣香鬓影，笑语盈盈…… 2025年12月31日晚，长安十二时辰主题街区内灯火璀璨、衣袂翩跹，一场以"万国笙歌聆长安"为主题的 唐风跨年活动在此启幕。在精心复原的唐风街市里，齐胸襦裙的少女步履轻盈，宽袍博带的学子从容揖 礼，更有甲胄爱好者肃立如松。他们或与扮演"李白"的演员对诗，或体验投壶之趣，或细品油锤的酥 香。 2025年12 月31日晚间，位于西安的长安十二时辰主题街区内，一场唐风跨年活动正在进行。 滕瀚 摄 "这才是真正的国潮！"西安"00后"林汐第一次尝试汉服，"'云想衣裳花想容'的意境突然具象化了。原来 传统服饰不是束之高阁的遗产，而是可以穿在身上的文化自信。" "汉服复兴的意义，是在尊重历史的基础上实现传统与现代的和谐共生，让传统文化真正融于当下。"陕 西省社科院专家王晓勇表示，汉服的核心价值在于其承载的文化基因 ...

Core Insights - The local government in Luoyang, Henan, is actively promoting the Hanfu market to boost consumption and enhance service levels in the old city area [1][7] - County-level leaders are participating in hands-on experiences to better understand the Hanfu market and identify areas for improvement [3][4] Group 1: Government Initiatives - The old city committee is implementing a "Human Fireworks Consumption in the Old City" campaign to stimulate local consumption [1][7] - A meeting was held to discuss the development of the Hanfu market, with leaders required to experience Hanfu services as regular customers [1][3] Group 2: Market Development - The old city has established six youth-oriented consumption brands and signed contracts for 140 new cultural tourism projects with a total investment of 10.5 billion [7] - The area aims to attract 40 million tourists and achieve a total tourism revenue of 30 billion in 2024 [7] Group 3: Community Engagement - County leaders engaged with local Hanfu shops and consumers to gather feedback and discuss improvement measures [3][5] - The initiative encourages leaders to lead by example in promoting local dining and shopping experiences [7]

Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].