一股"沉浸式国风"的旅行热潮，正在马年春节期间席卷南北。 从燕赵腹地的正定古城，到河洛之畔的隋唐洛阳城，人们不再满足于走马观花的"看景"，而是身着汉 服、步入历史，在灯火阑珊处与千年文明击掌相和。 同样火爆的还有餐饮市场。在正定古城里，各类小吃摊位前人头攒动，大多数餐厅和咖啡奶茶店春节期 间都正常营业。"除夕开始，我们的茶饮销量较平日都翻倍增加。"在正定县大十字街口的一家全国连锁 的奶茶店，一位店员告诉记者，一般周末，店里每天销售300杯左右茶饮，春节期间每天都要卖七八百 杯。 在正定古城里"古韵"迎新春 "九楼四塔八大寺"布局精巧，"二十四座金牌坊"巧妙点缀，历经1600多年岁月沉淀，位于石家庄北部的 正定古城，被誉为"古建艺术宝库"。在6.6平方公里范围内，正定汇聚着10处"国保"、8处"省保"、25 处"县保"。近年来，这里正在成为许多人的文旅热门打卡地。 马年新春，正定古城以"古韵国风贺新春正定古城过大年"为主题，推出了25项、百余场文商体旅融合活 动，用灯火、非遗、演艺、冰雪、美食与乡韵，让八方游客在千年古城里沉浸式体验浓浓的年味。 来到正定，首先感受到的是浓浓的"人气"。2月20日，记者在正定南城 ...

Core Viewpoint - The event in Xi'an showcases the revival of Hanfu culture, emphasizing its integration into modern life and the cultural confidence it instills in the younger generation [3][4][5]. Group 1: Event Overview - A Tang-style New Year's Eve event titled "Listening to the Songs of All Nations in Chang'an" took place on December 31, 2025, in the Chang'an Twelve Hours theme district, featuring vibrant lights and traditional attire [1][3]. - Participants engaged in various activities, including poetry recitation and traditional games, highlighting the cultural richness of the Tang dynasty [1][3]. Group 2: Cultural Significance - The trend of wearing Hanfu has become a lifestyle choice in Xi'an, reflecting the city's deep cultural heritage and allowing history to manifest in everyday life [3][4]. - Social media has played a significant role in promoting "Xi'an Hanfu," leading to increased interest in traditional culture among young people and the emergence of related industries such as Hanfu makeup, rental, and photography [3][4]. Group 3: Industry Insights - Hanfu makeup artist Tang Pei noted a significant increase in tourist numbers, particularly those interested in Tang dynasty styles, which align well with the cultural atmosphere of the district [4]. - The revival of Hanfu is seen as a harmonious blend of tradition and modernity, with young people actively engaging in the study of historical attire and traditional etiquette, marking a shift from cultural confidence to cultural awareness [5].

Core Insights - The local government in Luoyang, Henan, is actively promoting the Hanfu market to boost consumption and enhance service levels in the old city area [1][7] - County-level leaders are participating in hands-on experiences to better understand the Hanfu market and identify areas for improvement [3][4] Group 1: Government Initiatives - The old city committee is implementing a "Human Fireworks Consumption in the Old City" campaign to stimulate local consumption [1][7] - A meeting was held to discuss the development of the Hanfu market, with leaders required to experience Hanfu services as regular customers [1][3] Group 2: Market Development - The old city has established six youth-oriented consumption brands and signed contracts for 140 new cultural tourism projects with a total investment of 10.5 billion [7] - The area aims to attract 40 million tourists and achieve a total tourism revenue of 30 billion in 2024 [7] Group 3: Community Engagement - County leaders engaged with local Hanfu shops and consumers to gather feedback and discuss improvement measures [3][5] - The initiative encourages leaders to lead by example in promoting local dining and shopping experiences [7]

Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].