Core Viewpoint - A surge of "immersive national style" travel is sweeping across China during the Year of the Horse Spring Festival, with tourists seeking deeper historical experiences rather than just sightseeing [1]. Group 1: Cultural and Historical Attractions - Zhengding Ancient City, known as an "art treasure house" of ancient architecture, features 10 national protected sites and 25 county protected sites within a 6.6 square kilometer area, becoming a popular cultural tourism destination [3]. - The theme for the Spring Festival in Zhengding is "Ancient Charm National Style Celebrating the New Year," offering over 100 cultural and tourism activities that blend lights, intangible cultural heritage, performances, and local cuisine [3][4]. - The immersive experience is enhanced by the vibrant atmosphere, with large crowds observed at parking lots from nearby cities, indicating a strong interest in visiting historical sites [3]. Group 2: Visitor Experience and Engagement - Tourists are increasingly donning Hanfu to engage in immersive national style travel, with a notable increase in demand for Hanfu styling services during the Spring Festival [5]. - The food and beverage sector in Zhengding is thriving, with tea drink sales reportedly doubling during the holiday period compared to regular weekends [5]. - The local government has enhanced visitor experience by providing free parking, public restrooms, and drinking water stations, along with affordable ticket prices for cultural sites, improving the overall value of the tourism experience [6]. Group 3: Immersive Experiences in Luoyang - In Luoyang, the Spring Festival features a unique cultural atmosphere with immersive experiences at the Jiuzhou Pool, including interactive performances and traditional celebrations that bring history to life [9]. - The integration of historical narratives and modern entertainment allows visitors to feel a deeper connection to the cultural heritage, transforming the perception of history from static to dynamic [9]. - Both Zhengding and Luoyang are showcasing cultural confidence by making traditional experiences accessible and engaging, allowing visitors to interact with history in a tangible way [9].

Core Viewpoint - The event in Xi'an showcases the revival of Hanfu culture, emphasizing its integration into modern life and the cultural confidence it instills in the younger generation [3][4][5]. Group 1: Event Overview - A Tang-style New Year's Eve event titled "Listening to the Songs of All Nations in Chang'an" took place on December 31, 2025, in the Chang'an Twelve Hours theme district, featuring vibrant lights and traditional attire [1][3]. - Participants engaged in various activities, including poetry recitation and traditional games, highlighting the cultural richness of the Tang dynasty [1][3]. Group 2: Cultural Significance - The trend of wearing Hanfu has become a lifestyle choice in Xi'an, reflecting the city's deep cultural heritage and allowing history to manifest in everyday life [3][4]. - Social media has played a significant role in promoting "Xi'an Hanfu," leading to increased interest in traditional culture among young people and the emergence of related industries such as Hanfu makeup, rental, and photography [3][4]. Group 3: Industry Insights - Hanfu makeup artist Tang Pei noted a significant increase in tourist numbers, particularly those interested in Tang dynasty styles, which align well with the cultural atmosphere of the district [4]. - The revival of Hanfu is seen as a harmonious blend of tradition and modernity, with young people actively engaging in the study of historical attire and traditional etiquette, marking a shift from cultural confidence to cultural awareness [5].

Core Insights - The local government in Luoyang, Henan, is actively promoting the Hanfu market to boost consumption and enhance service levels in the old city area [1][7] - County-level leaders are participating in hands-on experiences to better understand the Hanfu market and identify areas for improvement [3][4] Group 1: Government Initiatives - The old city committee is implementing a "Human Fireworks Consumption in the Old City" campaign to stimulate local consumption [1][7] - A meeting was held to discuss the development of the Hanfu market, with leaders required to experience Hanfu services as regular customers [1][3] Group 2: Market Development - The old city has established six youth-oriented consumption brands and signed contracts for 140 new cultural tourism projects with a total investment of 10.5 billion [7] - The area aims to attract 40 million tourists and achieve a total tourism revenue of 30 billion in 2024 [7] Group 3: Community Engagement - County leaders engaged with local Hanfu shops and consumers to gather feedback and discuss improvement measures [3][5] - The initiative encourages leaders to lead by example in promoting local dining and shopping experiences [7]

Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].