Core Insights - The local government in Luoyang, Henan, is actively promoting the Hanfu market to boost consumption and enhance service levels in the old city area [1][7] - County-level leaders are participating in hands-on experiences to better understand the Hanfu market and identify areas for improvement [3][4] Group 1: Government Initiatives - The old city committee is implementing a "Human Fireworks Consumption in the Old City" campaign to stimulate local consumption [1][7] - A meeting was held to discuss the development of the Hanfu market, with leaders required to experience Hanfu services as regular customers [1][3] Group 2: Market Development - The old city has established six youth-oriented consumption brands and signed contracts for 140 new cultural tourism projects with a total investment of 10.5 billion [7] - The area aims to attract 40 million tourists and achieve a total tourism revenue of 30 billion in 2024 [7] Group 3: Community Engagement - County leaders engaged with local Hanfu shops and consumers to gather feedback and discuss improvement measures [3][5] - The initiative encourages leaders to lead by example in promoting local dining and shopping experiences [7]

Core Insights - The article highlights the rapid rise of Luoyang's Luoyi Ancient City as a popular destination for Hanfu experiences, attracting over 15 million visitors annually and housing over 1,100 Hanfu experience shops [2][4]. Group 1: Tourism Growth - Luoyi Ancient City covers an area of over 160 acres and is expected to receive over 40 million visitors in 2024, despite the old town's small area of just over 50 square kilometers and a resident population of about 250,000 [2]. - The number of Hanfu merchants in the old town surged from 18 to over 1,100 following the popularity of Hanfu experiences in 2023, with local homestays achieving an average occupancy rate of over 70% [2]. Group 2: Management and Governance - The local government has implemented measures to regulate the Hanfu photography market, including registering and training photographers, establishing pricing transparency, and creating a "pay after trial" rule to enhance service quality [4][7]. - The governance approach has shifted from reactive to proactive, focusing on industry self-regulation and credit supervision to address complaints and support compliant businesses [7][9]. Group 3: Visitor Experience Enhancement - To improve visitor satisfaction, the local government has extended night lighting hours, coordinated public transport services, and opened parking facilities, adding over 2,000 parking spaces in crowded areas [9]. - The local administration has trained nearly 10,000 tourism service personnel, including makeup artists, to meet the rising demand for Hanfu styling [9].