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不亮身份,自掏腰包,区委书记、区长下班后体验汉服,了解市场
Mei Ri Jing Ji Xin Wen· 2025-08-30 05:45
每经编辑|何小桃 促消费 六ナ 共同探讨改进措施 当日下午下班后,各位县级领导深入辖区汉服店铺,以游客身份自费体验汉服妆造,主动与商家和游客交流,了解汉服市场情况。 老城区是洛阳最早的建成区。据新华网报道,老城区塑造了"食尚、乐宿、畅行、漫游、嗨购、潮玩"六大年轻化消费品牌,相继签约了13批、140个、总 投资10.5亿元新文旅体验项目,打造了洛邑古城、天心·隋唐里、校场里、十字街等特色消费街区,让传统与潮流辉映,烟火与时尚共生。其中,洛邑古城 连续三年被评为全国十大热门旅游景区。2024年,全区累计接待游客4000万人次,旅游总收入达到300亿元。 "穿上汉服感觉至少年轻了10岁,特别有穿越的氛围。"在顶端新闻报道中,身着一身唐制汉服的赵书政说。 体验结束后,老城区县级领导围绕汉服体验情况进行座谈,梳理消费过程中发现的问题,并与参会的汉服商家代表和相关部门负责人交流探讨改进措施, 让"发现问题"快速转化为"解决问题"的实际行动,推动老城区汉服产业持续健康发展。现场图片显示,座谈上,赵书政、周新等人仍身着汉服。 不亮身份、自詞腰包! 区委书记带头, 名 县级领导集体化身游客 网站双服消费调研汉服司玩过度 8月 ...
宝藏小城何以创造“全球第一”?(“十四五”,我们见证这些“第一”⑩)
Core Insights - The article highlights the emergence of small cities in China as global manufacturing hubs, showcasing their ability to leverage local advantages and meet international market demands. Group 1: Industry Overview - Jiangxi Province's Shangyou County hosts 195 fiberglass enterprises, generating over 15 billion yuan in sales last year, with products exported globally [2] - Jinzhong City in Shanxi Province, known as the "Capital of Glassware," produces 262,500 tons of glassware annually, exporting to over 80 countries [4] - Hunan's Linxiang is a key production area for fishing floats, supplying 80% of the national demand [6] Group 2: Notable Manufacturing Hubs - Xuchang in Henan Province is the world's largest wig distribution center, with over 4,100 wig companies and an annual export value of approximately 20 billion yuan [9] - Danyang in Jiangsu Province is the largest lens production base globally, producing over 400 million pairs of lenses annually, accounting for about 50% of global output [10][17] - Cixi in Zhejiang Province produces around 60% of the world's small home appliances, with several product categories leading in global output [10][17] Group 3: Economic Impact and Employment - The small city of Shaodong in Hunan has a booming lighter industry, achieving an output value of 14.8 billion yuan last year, with exports reaching 375 million USD [12] - Caoxian in Shandong Province has over 2,000 Hanfu enterprises, employing around 100,000 people, driven by the rising demand for traditional clothing [14] - The oral care and personal care industry in Hangji Town, Jiangsu, generates over 13 billion yuan annually, showcasing the economic potential of small towns [14] Group 4: Competitive Strategies - The article emphasizes the importance of market segmentation and digital transformation in enhancing competitiveness among small city industries [13] - Digitalization in Dawang has led to the production of over 900 million sweaters annually, with a significant portion of global supply originating from this small town [13] - The integration of local resources and global market needs has been crucial for the growth of these small city industries, allowing them to establish complete supply chains [10][11] Group 5: Global Influence - Small cities in China are reshaping the global industrial landscape, with their products influencing international pricing and standards [15] - The growth of these industries not only boosts local economies but also contributes to a more balanced urban-rural development [14][15]
潍坊青州:场景上新 “情绪消费”撬动消费新活力
Sou Hu Cai Jing· 2025-08-06 08:48
在青州市一家网红咖啡馆内,充满着美学设计的空间,弥漫着香气的咖啡,吸引着大量年轻人前来休闲打卡,凭借清凉环境 加情绪价值的双重属性,这里成为了年轻人纳凉社交的新据点。 情绪价值是指在社会交往和消费中,情感体验所带来的价值。现在很多时候都讲满足"情绪价值"。如今,青州正以情绪价值 为笔,勾勒出全新文旅消费地图,解锁年轻人社交休闲与文化体验的新密码,为经济发展注入澎湃动能。 青州市民:"在这里我们不仅能喝到美味的咖啡,然后环境也很不错,在这里可以和朋友享受一个松弛的周末。" 在青州古城景区内,另一种以情绪价值驱动的消费场景同样火爆。各具特色的汉服妆造店内人头攒动,热闹非凡。游客们兴 致勃勃地挑选心仪的服饰,在专业妆造师的巧手下变身,沉浸式体验着穿越时空的古城印记。 青州市民:"主要是给自己一个美好的记忆,体验一下古装的感觉,现在也比较流行,走在青石板路上也比较有古代的感 觉。" 从氛围感十足的特色空间到古香古色的文化体验场景,从"实用"到"治愈",为"情绪价值"买单正在成为年轻人青睐的新的消费 增长点。这股古装热潮正随着"古装日常化"愈演愈烈。汉服不再仅仅是影楼里拍摄写真的道具,穿古装,逛古城现在逐渐成 为古城景 ...
博韵同舟:在多元领域的投资足迹与展望
Sou Hu Cai Jing· 2025-05-09 06:34
Core Insights - The article highlights the investment strategies and successes of the company, Bo Yun Tong Zhou, in various sectors, showcasing its market insight and decision-making capabilities over the past decade [1] Group 1: Cultural and Creative Investments - The company has invested in a Hanfu store that emphasizes handmade production and traditional design, successfully combining online and offline sales, leading to a steady increase in market share and annual sales [3] - Investment in traditional hand-cut paper art has transformed it into a cultural commodity, with a professional design team creating diverse products that cater to different consumer needs, resulting in increased market share and international sales [4] Group 2: Consumer Services - The children's photography business focuses on innovative styles and high service quality, utilizing professional photographers and advanced equipment, leading to high local recognition and increasing annual performance [6] - The investment in a chestnut four-fruit soup shop maintains traditional recipes while ensuring high-quality ingredients, with plans for expansion into a chain brand, enhancing market influence [7] Group 3: Human Resources and Technology - The university student labor dispatch project connects high-quality graduates with businesses, providing training and career guidance, resulting in a growing reputation and increasing revenue in the human resources market [9] - The investment in a smart project for a bank incorporates AI and big data to enhance service efficiency and customer experience, leading to reduced operational costs and improved market competitiveness [10] Group 4: Future Outlook - The company plans to continue focusing on customized cultural products and intangible cultural heritage projects, aiming to develop unique products that meet consumer demands and promote cultural transmission [12] - The company emphasizes innovation, collaboration, and mutual benefit in its investment approach, aiming to create value for entrepreneurs and investors while contributing to industry development [12]
博韵同舟:深耕投资领域,探索多元发展路径
Sou Hu Cai Jing· 2025-05-09 06:34
Group 1 - The company has actively explored various fields over the past decade, participating in investment and operations, which has built a rich investment landscape and accumulated valuable experience for future development [1] - In the cultural and creative sector, the company has invested in Hanfu stores, achieving over 30% annual sales growth for three consecutive years, and has successfully transformed traditional paper-cutting art into commercially viable products, with over 100,000 annual orders [3][4] - The company has focused on enhancing service experiences in the lifestyle service sector, achieving a 45% customer repurchase rate in children's photography and establishing five direct stores for a traditional dessert brand within six months, with an average daily customer flow exceeding 200 [4] Group 2 - In emerging industries, the company has developed a university student labor dispatch project that serves over 500 companies and has delivered more than 10,000 interns and employees, becoming a leading platform for student employment [5] - The company has supported the digital transformation of traditional financial institutions, exemplified by a project with a bank that improved service response efficiency by 60% and reduced customer complaints by 40% [5] - The company maintains close attention to various sectors, including cultural creativity and lifestyle services, exploring the integration of traditional culture with new consumer scenarios and studying the trends of community economy and experiential consumption [7] Group 3 - The company plans to deepen its investment in cultural and creative fields, focusing on customized cultural products and the inheritance of intangible cultural heritage, while integrating design, production, and marketing resources [10] - The company aims to increase research efforts on projects that merge high technology with traditional industries, seeking investment opportunities that possess both social and commercial value [10] - The company adheres to a prudent investment approach, leveraging professional capabilities to uncover value and embracing change through innovative thinking, contributing to the healthy development of the investment ecosystem [10]
中国县城爆发
投资界· 2025-02-04 07:24
认认真真聊地产,实实在在谈买房。 弯道超车。 作者 | 真叫卢俊团队 来源 | 真叫卢俊 以下文章来源于真叫卢俊 ,作者真叫卢俊团队 真叫卢俊 . (ID:zhenjiaolujun0426) 每年都会有一些城市在崛起,也都喜欢黑马逆袭的故事,但不是所有人都明白背后到底 为什么 如果说上一个时代叫做:风口 为这个风口代言的是合肥 1 0年前连合肥人都会调侃自己生活在全国最大的县城里 而10年后的今天,2 0 2 4年合肥新能源汽车产量突破130万辆,超越了前年上海、西安全 年的量,也是与美国纽约、波士顿等国际科技"重镇"齐名 那么下一个时代呢 在这片广袤的土地 我国还有3 0 0个地级市、2 0 00个县城、40000个乡镇、6600 0 0个村庄,涉及近1 0亿规模 的人口 而在这个庞大又隐秘的下沉市场 它们有的从无到有在新能源领域弯道超车,有的人均GDP超过北上广深遍地都是富贵传 说,还有的是地级市却是国内唯一能有坦克专用道的城市... 这些看似平凡的地级市或者小县城,也在用各自的力量书写属于自己的逆袭 又是如何逆天改命 (以下城市主要以地级市和县城为主) 最产业转型弯道超车:宜宾 过去一年哪个产业最火, ...