Core Insights - Xi'an is redefining the integration of culture, commerce, and tourism through a unique "landmark + mall" model, showcasing a blend of historical and modern elements [1] - In 2024, Xi'an is expected to receive 306 million tourists, generating a total tourism revenue of 376 billion yuan, marking a year-on-year growth of 10.3% and 12.3% [1] - The city’s commercial landscape is benefiting from a structural opportunity, with non-local visitors making up 25%-40% of the customer base in key commercial projects [1] Landmark Coexistence Commercial Model - Landmark coexistence projects leverage cultural IPs like the Big Wild Goose Pagoda and the Bell Tower to attract tourists, fulfilling their demand for both cultural experiences and immediate consumption needs [2] - These projects create a high-efficiency closed loop of traffic conversion, where cultural emotions resonate with consumer behavior, leading to increased sales [2] Key Commercial Projects - The Xi'an Bell Tower Kaiyuan Mall has achieved a 39.67% share of non-local visitors, enhancing its appeal as a gateway for tourists to experience the city [3] - The mall has transformed its rooftop into a vibrant social space, integrating modern design with traditional cultural elements, thus enhancing visitor engagement [4][7] - Xi'an Dayuecheng targets young consumers, achieving a 44.17% share of non-local visitors during peak holidays, reflecting its alignment with market trends [9] Cultural IP Activation - Xi'an Dayuecheng integrates national IPs like "Journey to the West" into immersive experiences, successfully selling over 34,000 themed toys, generating over 2 million yuan in sales [10] - The mall hosts various cultural events that engage visitors, turning them from mere tourists into active participants in the cultural narrative [11] Comprehensive Visitor Services - The mall has developed a service ecosystem that enhances the visitor experience, including exclusive offers and partnerships with travel platforms to streamline the travel process [8][13] - The project also emphasizes cross-border payment solutions and unique promotional activities to cater to international tourists [13] Non-Landmark Commercial Projects - Non-landmark projects in Xi'an are thriving by creating unique value propositions that attract visitors, achieving non-local visitor shares of 20%-35% [25] - The Xiaozhai business district exemplifies this trend, with various projects successfully drawing in visitors through distinctive offerings and experiences [26] Future Outlook - Xi'an's approach to blending cultural depth with commercial efficiency is expected to serve as a model for other cities, promoting a balanced and symbiotic commercial ecosystem [33]

Core Insights - The article highlights the innovative approach taken by the leadership of Luoyang's old district to enhance the local cultural tourism economy through immersive experiences and direct engagement with consumers [1][8]. Group 1: Leadership Engagement - The leadership team, led by District Secretary Zhao Shuzheng, conducted an "immersive research" by dressing in Hanfu and interacting with tourists, showcasing a new model of government service [1][6]. - They adhered to the "three no's and three musts" principle during their street visits, which included not revealing their identities and making personal purchases to understand consumer experiences better [3][8]. Group 2: Promotional Measures - The district introduced six major promotional measures aimed at boosting the Hanfu economy, which includes discounts for wearing Hanfu while dining, staying in accommodations, using transportation, shopping, and enjoying entertainment [4][5][6]. - These measures are set to be implemented from September 1 to December 31, targeting various aspects of consumer spending in the area [6][11]. Group 3: Economic Impact - The Hanfu economy in the old district has seen exponential growth, with the number of Hanfu makeup and styling businesses increasing to 1,360, a 14-fold increase from the end of 2022 [9]. - The district anticipates receiving 40 million tourists and generating a total tourism revenue of 30 billion yuan in 2024, creating new job opportunities for around 30,000 individuals in related fields [9]. Group 4: Cultural Revival - The article emphasizes that the Hanfu trend is not a fleeting phenomenon but a significant aspect of the revival of traditional culture, as articulated by Zhao Shuzheng [9][11]. - The integration of cultural tourism with local economic development is portrayed as a means to enhance the quality of life for residents and promote shared growth [11].