当厚重古朴的文明地标与流光溢彩的现代商业空间相映生辉，西安正以"地标+Mall"的独特模式，重塑当代文商旅融合的全国范式。在这座城市，大雁塔 的飞檐与大悦城的潮流霓虹相望，古城墙的青砖与SKP的橱窗为邻，历史场景与消费空间不再割裂，而是共同构筑一座"可触可感的盛唐"。 数据显示，2024年，西安文旅热度持续攀升，全年累计接待游客3.06亿人次，实现旅游总收入3760亿元，同比增长10.3%与12.3%，稳居全国文旅第一阵 营。强劲的客流也为城市商业带来结构性机遇——重点商业项目中异地客群占比普遍达25%-40%，其中大悦城、钟楼开元商城、曲江银泰百货等地标共 生型项目，异地客占比更稳定在35%以上。 更值得关注的是，西安的商业吸引力并不局限于景区周边。一批远离核心景点的项目，凭借精准的业态组合与线上内容种草，异地客占比同样突破20%， 逐步形成"地标承接型"与"价值破圈型"双轨并行的商业格局。 01. 地标共生型商业 IP 锚定 + 近场截流，文化流量的即时变现魔法 作为西安文商旅融合的核心商业形态，地标共生型项目的底层逻辑在于精准卡位文旅流量的"最后一公里"——以大雁塔、钟楼、古城墙等超级文化IP为地 理锚 ...

Core Insights - The article highlights the innovative approach taken by the leadership of Luoyang's old district to enhance the local cultural tourism economy through immersive experiences and direct engagement with consumers [1][8]. Group 1: Leadership Engagement - The leadership team, led by District Secretary Zhao Shuzheng, conducted an "immersive research" by dressing in Hanfu and interacting with tourists, showcasing a new model of government service [1][6]. - They adhered to the "three no's and three musts" principle during their street visits, which included not revealing their identities and making personal purchases to understand consumer experiences better [3][8]. Group 2: Promotional Measures - The district introduced six major promotional measures aimed at boosting the Hanfu economy, which includes discounts for wearing Hanfu while dining, staying in accommodations, using transportation, shopping, and enjoying entertainment [4][5][6]. - These measures are set to be implemented from September 1 to December 31, targeting various aspects of consumer spending in the area [6][11]. Group 3: Economic Impact - The Hanfu economy in the old district has seen exponential growth, with the number of Hanfu makeup and styling businesses increasing to 1,360, a 14-fold increase from the end of 2022 [9]. - The district anticipates receiving 40 million tourists and generating a total tourism revenue of 30 billion yuan in 2024, creating new job opportunities for around 30,000 individuals in related fields [9]. Group 4: Cultural Revival - The article emphasizes that the Hanfu trend is not a fleeting phenomenon but a significant aspect of the revival of traditional culture, as articulated by Zhao Shuzheng [9][11]. - The integration of cultural tourism with local economic development is portrayed as a means to enhance the quality of life for residents and promote shared growth [11].