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人群精准适配 场景深度融合
Jin Rong Shi Bao· 2026-01-28 04:33
服务消费市场正焕发蓬勃生机。1月19日,国新办新闻发布会上公布的一组数据显示,2025年,全 国居民人均服务性消费支出增长4.5%,占人均消费支出的比重为46.1%。 除了青年与老年群体,亲子消费、研学消费等细分领域也同步发力。各地引入无动力儿童乐园、亲 子手工坊等业态,酒店推出优质亲子房,契合多孩家庭需求;研学旅游营地与课程不断丰富,既满足青 少年成长需求,也带动家庭式服务消费升级,形成全年龄段覆盖的服务消费格局。 场景融合:打破边界壁垒 构建消费新生态 人群细分是服务消费的"精准抓手",场景融合则是拓展服务消费空间的重要路径。 可以看到,从年轻人追捧的沉浸式体验到老年人青睐的康养服务,从夜间商圈的烟火氤氲到文旅融 合的诗意漫游,服务消费正朝着人群精准适配、场景深度融合的方向升级。 人群细分:精准对接需求 激活多元消费潜能 服务消费的提质升级,始于对不同人群需求的深度洞察。全球咨询公司罗兰贝格近期发布的《预见 2026:中国行业趋势报告》提出,中国消费品与零售行业竞争的焦点已从"争夺份额"转向"创造意义", 从"触达人群"升级为"经营生命周期价值"。消费者正变得比以往更加成熟和理性,他们不再满足于商品 本身 ...
盛阅春会见星竞威武集团董事长何猷君
Chang Jiang Ri Bao· 2026-01-19 00:37
Group 1 - The meeting between the Secretary of the Municipal Committee and the CEO of Star Competition Group highlights the opening of the digital entertainment industry base project at Wuhan East Station, indicating a positive development phase for Wuhan's economy and society [1] - The Secretary emphasized the significant potential of the esports industry in Wuhan, which is experiencing robust growth, and the government's commitment to support the development of new cultural industries such as animation and gaming [1] - Star Competition Group is recognized as a leading entity in China's esports sector, with expectations to deepen its investment and project development in Wuhan, thereby enhancing the city's cultural and creative industry [1] Group 2 - The CEO of Star Competition Group expressed gratitude for the support from Wuhan and outlined the company's operational status and trends in esports development, noting Wuhan's advantageous location and rich cultural resources [2] - The group plans to leverage its strengths to strengthen strategic cooperation with Wuhan, focusing on expanding its presence in esports, VR, trendy toys, and hotel industries, aiming to attract more resources and talent to the city [2]
中部六省“十五五”谋变:提效向绿扩需 重塑中国腹地增长极
Shang Hai Zheng Quan Bao· 2025-12-28 19:10
Core Viewpoint - The central six provinces of China are strategically planning their "14th Five-Year" initiatives to enhance efficiency and promote green expansion, aiming to establish a modernized growth model in the region [1] Group 1: Agricultural Development - The six provinces prioritize national food security in their planning, focusing on technological empowerment, green transformation, brand enhancement, and industry integration to redefine the modern connotation of "fish and rice country" [2] - Each province is breaking traditional agricultural paradigms by shifting towards a full industry chain layout, with initiatives such as Hubei's focus on high-quality agricultural production zones and Henan's goal of becoming a national base for quality grain and oil production [2] Group 2: Energy Transition - Energy transition is viewed as a key strategy for building a modern industrial system, with provinces like Shanxi aiming to evolve from a coal province to an energy powerhouse by integrating coal with new energy sources [3] - The construction of new energy systems is a priority, with various provinces planning to develop clean energy sources such as wind, solar, and biomass, alongside innovative energy technologies like controlled nuclear fusion [3] Group 3: Consumption and Economic Circulation - The term "consumption" appears frequently in the planning documents, indicating a strong focus on stimulating domestic demand as part of the new development pattern [4] - New consumption trends are emerging from the region, with cities experiencing rapid growth in retail sales, and initiatives to promote new economic activities such as e-sports and cultural tourism [4][5]
东门步行街“蝶变”再造消费活力高地
Sou Hu Cai Jing· 2025-12-25 06:00
Core Perspective - The article highlights the transformation of Dongmen, a historic commercial area in Shenzhen, into a vibrant and modern shopping district while preserving its cultural heritage and local charm [1][4][10]. Group 1: Urban Renewal and Development - Dongmen is undergoing a meticulous renovation process characterized by a "repair as old, see new as new" philosophy, focusing on upgrading 22 key buildings and 8 distinctive streets without major disruptions [4][5]. - The total area of the renovation project is 12,300 square meters, which includes updates to underground utilities and surface landscapes [4]. - The project employs a collaborative model involving government leadership, state-owned enterprise investment, and market-driven operations to revitalize underutilized properties [4][5]. Group 2: New Commercial Complexes - The transformation includes the establishment of "New White Horse·Dimension No. 9," the first commercial complex in the Greater Bay Area centered on "anime, games, and virtual idols" [3][4]. - This new complex aims to activate surrounding businesses, enhancing the overall commercial ecosystem in Dongmen [4]. Group 3: Consumer Experience and Engagement - A 12-day carnival titled "National Style Dimension·Trendy Dongmen" will take place, featuring various activities that blend traditional culture with modern trends, aiming to create an immersive consumer experience [8]. - The district's new positioning as a "vibrant and fashionable pedestrian street" caters to the emotional and experiential needs of younger consumers [8][11]. Group 4: Brand and Retail Expansion - Dongmen has introduced 88 new brand stores this year, focusing on national trends and the anime sector, which has significantly increased its appeal to younger shoppers [9][10]. - Landmark stores such as the largest H&M flagship in South China have become popular destinations, enhancing the shopping experience [9]. Group 5: Technological Integration and Safety - The implementation of smart infrastructure, including multifunctional smart lamp posts and a comprehensive fire safety system, has modernized the area and improved safety [10]. - Foot traffic in the pedestrian street has reached 79.6 million this year, reflecting a 13.95% increase compared to the previous year, indicating a resurgence in commercial activity [10]. Group 6: Regional Collaboration and Internationalization - The collaboration between Dongmen and other regions, such as Hong Kong and Macau, has been formalized, enhancing cross-border commercial interactions [10]. - The introduction of a tax refund service for international tourists aims to elevate Dongmen's status as an international shopping hub [10]. Group 7: Future Development Plans - Dongmen plans to expand its consumer space and innovate governance mechanisms, exploring new models that integrate ecological and commercial elements [11]. - The district aims to maintain a balance between historical significance and modern commercial vitality, creating a unique cultural identity [11].
政策破局,安徽文化产业想要“弯道超车”
Guo Ji Jin Rong Bao· 2025-12-17 10:58
Core Viewpoint - Anhui province is implementing a comprehensive policy initiative to support high-quality cultural development, aiming to break the long-standing regional disparity in the Yangtze River Delta cultural industry, where Jiangsu and Zhejiang have been leading while Anhui has been lagging behind [1][2]. Financial Support - The new policy includes a significant increase in funding for cultural development, with special funds for new think tank construction raised to over 10 million yuan, signaling a strong commitment to cultural investment [1]. - The policy aims to create a stable financial backing for various cultural innovation research projects, enhancing the overall funding landscape for cultural development in Anhui [1]. Industrial Development - Anhui is focusing on establishing the Ziyunshan (Baohe) Cultural and Creative Industry Park as a nationally significant cultural industry hub, with incentives of up to 2 million yuan for newly recognized national cultural industry parks [1][2]. - The province is targeting new industries such as animation, gaming, esports, and digital creativity, providing rewards of up to 500,000 yuan for recognized original works, thereby injecting new vitality into the regional cultural economy [2]. Policy Framework - The policy outlines five key support directions: supporting innovative theoretical research, upgrading cultural industries, promoting cultural prosperity, expanding cultural outreach, and fostering cultural technology innovation, creating a comprehensive framework from theoretical support to international expansion [2][3]. Strategic Positioning - Anhui's approach is characterized by a complete policy loop of "financial support - park construction - industry support," which allows for a clearer development logic and avoids blind imitation of other regions [3]. - The province is strategically avoiding direct competition in traditional cultural sectors dominated by eastern provinces, instead focusing on emerging sectors that have not yet established monopolies, thus creating opportunities for growth [3]. Cultural Integration - Anhui's rich cultural heritage, including Huizhou culture and Huangmei opera, is expected to provide valuable material for innovation, potentially leading to the creation of competitive cultural IPs through integration with new industries [4]. - The recent cultural expo showcased the unique blend of traditional and modern elements, highlighting Anhui's potential to transform its cultural identity from a "follower" to a vibrant growth hub in the Yangtze River Delta [4].
情绪消费:为心情买单
Jin Rong Shi Bao· 2025-07-24 00:58
Group 1 - The core consumer group of Generation Z, defined as those born after 1995, represents about 20% of China's total population but accounts for 40% of the country's total consumption power, highlighting their significant influence on the market [1] - The rise of emotional consumption among Generation Z indicates a shift from practical needs to emotional and social values in purchasing decisions, with a willingness to pay a premium for products that enhance personal expression and social recognition [1][2] - The emotional consumption market in China is projected to exceed 2 trillion yuan by 2025, with related industries such as trendy toys, cultural tourism, and pet care experiencing an annual compound growth rate of 12% [2] Group 2 - The financial sector faces both opportunities and challenges due to the emotional consumption trend, with financial institutions beginning to innovate products tailored to meet the funding needs of Generation Z's emotional purchases [3] - There is a risk of accumulating debt among Generation Z due to unstable income levels and the tendency to over-leverage for emotional consumption, which poses a challenge for financial institutions in accurately assessing risks associated with such spending behaviors [3][4] - Regulatory bodies are tasked with ensuring that financial institutions operate responsibly in the emotional consumption space, preventing excessive marketing that could lead to irrational borrowing among young consumers [4]
新华财经早报:6月20日
Zhong Guo Jin Rong Xin Xi Wang· 2025-06-19 23:50
Group 1: New Energy Vehicles and Safety Management - The Ministry of Industry and Information Technology and other departments held a video conference to strengthen safety management in the new energy vehicle sector, emphasizing the responsibility of vehicle and battery manufacturers for product quality and safety [2][2][2] - Companies are required to prevent exaggerated and false advertising, avoid "involution-style" competition, and ensure product quality is not compromised for short-term cost reductions [2][2][2] Group 2: Financing and Investment - Yushu Technology has completed its Series C financing round, with a pre-investment valuation exceeding 10 billion yuan, led by funds from China Mobile and Tencent among others [2][2] - Three Flowers Intelligent Control announced the final price for its H-share issuance at 22.53 HKD per share, with the shares expected to be listed on the Hong Kong Stock Exchange on June 23, 2025 [3][3] Group 3: Industry Regulations and Compliance - The Ministry of Commerce stated that China is committed to maintaining the stability and security of global supply chains, expediting the review of rare earth export license applications [2][2] - The China Photovoltaic Industry Association discussed "production limits to maintain prices," indicating a 10%-15% reduction in operating rates for the third quarter and strict controls on below-cost sales [2][2] Group 4: Corporate Announcements - Kweichow Moutai announced a cash dividend of 27.673 yuan per share for the 2024 fiscal year, totaling 34.671 billion yuan for all shareholders, with the record date set for June 25 and payment date on June 26 [2][2] - Ningde Times plans to use up to 4.5 billion yuan of idle fundraising for cash management [7][7]
“百万英才汇南粤”深圳文博会专场启动 逾6万个文化产业岗位寻才
Nan Fang Ri Bao Wang Luo Ban· 2025-05-26 07:56
Group 1 - The "Million Talents Gathering in South Guangdong" event aims to provide talent support for the high-quality development of the cultural industry in the Guangdong-Hong Kong-Macao Greater Bay Area, with over 60,000 cultural industry positions released by more than 3,600 companies [1] - Guangdong's cultural industry has been leading the nation for 20 consecutive years, with significant contributions from sectors such as digital publishing (1/5 of national revenue), animation (1/3), music (1/4), and gaming (4/5) [1] - The event emphasizes the need for high-quality talent resources to support the cultural industry's development amid economic transformation [1] Group 2 - The gaming industry in Guangzhou has formed a billion-level industrial ecosystem, attracting a large pool of talent across various roles, including creative planning, programming, and art design [2] - Guangdong's film industry is recognized as a major box office market, with cities like Guangzhou and Shenzhen hosting numerous concerts, enhancing their appeal as cultural hubs [2] - The presence of leading enterprises in the cultural sector continues to generate new job opportunities and attract talent [2] Group 3 - Startups focusing on "culture + technology" are emerging, providing new opportunities for cultural talent development, with many cultural tech companies participating in the talent recruitment event [3] - The importance of talent as a key asset for companies, especially startups, is highlighted, with the event serving as a platform for recruitment and networking [3] Group 4 - The "Million Talents Gathering in South Guangdong" initiative aims to attract 1 million college graduates to Guangdong for employment and entrepreneurship, with multiple talent supply and demand matching activities held this year [4] - A policy package was released to promote high-quality development in the cultural industry, focusing on six key areas, with significant emphasis on talent introduction and training [4] - Specific policies include support for filmmakers and talent with national and provincial honors, providing venue support and project funding [4] Group 5 - The policy measures for the animation and film industry encourage the establishment of green channels for project operation and talent policies, offering one-stop services for companies [5] - Various financial incentives and support measures are introduced to foster high-quality cultural creative projects, indicating a robust environment for cultural talent development [5]
陕西汉中守护秦巴生态 生态经济产值达1168亿元
Zhong Guo Xin Wen Wang· 2025-05-15 09:17
Group 1 - Hanzhong City is implementing 60 water ecological protection and restoration projects, ensuring the water quality of the Han River and Jialing River remains above Class II standards, with 100% of the city's water bodies classified as good quality [1] - The city has a forest coverage rate of 63.79% and maintains over 330 days of good air quality annually, reflecting its commitment to ecological preservation and clean energy transition [1] - Hanzhong is focusing on building a modern industrial system, targeting the development of five trillion-level industrial clusters and three hundred-billion-level clusters, emphasizing intelligent, green, and integrated industrial growth [1] Group 2 - The city is actively developing the traditional Chinese medicine industry, enhancing the standardization of Chinese medicinal materials and expanding biopharmaceuticals and food-medicine integration, thereby creating a comprehensive industry chain [2] - Hanzhong's green energy sector saw a 6.3% increase in output value in the first quarter, driven by projects like pumped storage power stations and shale gas exploration [2] - The city is advancing digital economy initiatives with 90 projects, including e-sports and cloud computing, resulting in an 8.3% growth in the core digital economy sector's output value in the first quarter [2] - Hanzhong is planning to implement 42 projects related to low-altitude economy, including drone manufacturing, to develop a comprehensive low-altitude economic industry chain [2]
第八届数字中国建设峰会集中签约活动 在福建福州顺利举行
Zhong Guo Fa Zhan Wang· 2025-04-29 11:49
Group 1 - The event held during the 8th Digital Summit in Fuzhou, Fujian, focused on signing key projects in the digital economy, aiming to enhance high-quality development through digitalization [1] - A total of 50 digital economy projects were signed, with a total investment of 50.5 billion yuan, highlighting a strong focus on digital core industries [2] - The majority of the projects (41 out of 50) are related to digital industrialization, with over 90% of the total investment amounting to 46 billion yuan [2] Group 2 - The signed projects include collaborations with major state-owned enterprises and leading digital economy companies, showcasing a diverse investment landscape [2] - Over 85% of the projects are funded by private capital, reflecting the success of Fujian's strategy to strengthen the private economy and improve the business environment [2] - The projects cover new industries such as computing power, robotics, and satellite applications, as well as emerging fields like internet healthcare and smart logistics, indicating a robust innovation trajectory in Fujian's digital economy [2] Group 3 - Since the last summit, Fujian has signed 455 digital economy projects, representing an 8% increase, with a total investment of 228 billion yuan, a 12% increase [3] - The cumulative effect of the previous seven summits has led to over 3,000 digital economy projects with a total investment exceeding 1.8 trillion yuan, underscoring the effectiveness of the summit [3] - Future initiatives will focus on enhancing the business environment and responding to new demands from enterprises, aiming to support project implementation and industry development [3]