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鲁品入港,融湾出海!山东农食产品鲁港直通车正式启动
Nan Fang Nong Cun Bao· 2025-05-21 13:02
Core Viewpoint - The launch of the "Shandong Agricultural Products Hong Kong Direct Train" marks a significant milestone in enhancing cooperation between Shandong and Hong Kong, facilitating the efficient entry of high-quality agricultural products into the Hong Kong market and promoting internationalization of Shandong's agricultural products [4][19][21]. Group 1: Event Overview - The signing ceremony for the construction of the Hong Kong distribution supply chain base and the launch of the "Shandong Agricultural Products Hong Kong Direct Train" took place on May 21 in Hong Kong [2][3]. - Eight cooperation agreements were signed during the event, indicating a strengthened partnership between Shandong and Hong Kong [3][24]. - The event was attended by over 120 representatives from government, business, and media sectors from both regions [7][8]. Group 2: Market Impact - Shandong has become an important supplier of agricultural products to the Guangdong-Hong Kong-Macao Greater Bay Area, with annual exports to Hong Kong and Macao exceeding 21 billion yuan [11][16]. - In 2023, Shandong organized over 300 agricultural enterprises to participate in events in Hong Kong, showcasing over 1,000 products, which received positive feedback from attendees [12][15]. - During the 2024 Hong Kong Food Expo, Shandong enterprises engaged in 137 discussions with potential customers, resulting in 10 cooperation intentions valued at 73.4 million yuan and 16 procurement contracts worth 198 million yuan [14][15]. Group 3: Strategic Developments - The "Direct Train" initiative aims to create a traceable supply chain system from Shandong production bases to the Hong Kong consumer market, enhancing the distribution of high-quality agricultural products [19][38]. - The establishment of the Hong Kong STC Shandong Workstation will facilitate quality certification and improve the convenience of product entry into the Hong Kong market [28][31]. - Sixteen Shandong enterprises received the Hong Kong Quality "Right" certification, which is a key quality assurance mark in the Hong Kong market, enhancing consumer confidence in food safety and quality [32][36].
“好品山东”入湾区,2025港澳山东周诚邀您共品齐鲁风味
Nan Fang Nong Cun Bao· 2025-05-20 10:00
Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].