Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].

Core Points - The "618 Longjiang E-commerce Festival" will be held in Heilongjiang Province from June 11 to June 25, aiming to stimulate consumer spending with various promotional activities [1][4] - The event will feature a launch ceremony in Qiqihar City, showcasing local products through a "one city, one product" format and offering immersive shopping experiences [4][7] - The festival will leverage online platforms to provide a digital shopping experience, featuring over a thousand quality products and various promotional strategies [7][8] Group 1 - The festival will include 63 supporting activities across the province, such as live-streaming events with local officials promoting regional products [4][8] - Consumers will benefit from multiple subsidies when purchasing electronics and home appliances through e-commerce platforms during the festival [7][8] - The first "Qixian Meishi MALL" by JD Group will open in Harbin, featuring over 30 restaurant brands and unique promotional activities [7] Group 2 - The Heilongjiang Provincial Department of Commerce has been actively promoting e-commerce initiatives, resulting in a total of 6,869 live-streaming events and cumulative sales of 3.16 billion yuan [8] - Major e-commerce platforms like JD, Taobao, and Meituan are establishing a presence in Heilongjiang, contributing to the growth of the local e-commerce ecosystem [8] - Online retail sales in Heilongjiang increased by 11.9% year-on-year in the first quarter, indicating a significant release of online consumption potential [8]

树林里分出两条路，我选了难走的那一条。16年前大学毕业，我主动选择成为一名西部计划志愿者，来 到了新疆生产建设兵团第九师一七〇团。 第一感觉是荒凉，满目沙黄。这里地处古尔班通古特沙漠边缘，是一片荒漠戈壁，地上不仅不"长"楼 房，甚至不长草。一年有180多天刮八级以上大风，掀飞过屋顶，还会卷起石头砸伤人。春天，小麦、 玉米的嫩苗刚一冒头就被吹没了。人被风沙欺负怕了，看不到生活的希望，心中也一片"荒芜"。 绿洲，是荒漠中的希望，更是人生路上的希望。如果没有，那就自己开垦。刚来那几年，我的主要工作 之一就是种树。戈壁滩上没有土，锄头派不上用场，得用十字镐一镐一镐地凿，凿完再用铁锹一点一点 地挖。干上一会儿，手就磨出了血泡。我们带着水、带着饭，在户外一干就是一天。日头毒辣，脸和脖 子被晒到脱皮。日复一日，我们试种过许多树，只有沙棘能存活下来。它的根系如网，能紧抓土壤，还 能与固氮菌共生，将空气中的氮气转化为生长所需的氮素。扎根荒漠就得顶风生长，顽强适应环境，奋 力改造自然。沙棘如此，人也一样。 与沙棘打交道的十余年，我也如沙棘般成长。沙棘扛住风沙、烈日和严寒，以顽强的生命力在茫茫黄沙 中播撒出一大片绿意，点亮了苍茫戈 ...