Core Viewpoint - The company, Qiaqia Food, reported steady performance in the first half of the year despite a challenging consumer market, attributed to its balanced operational structure and long-term positioning [1][2]. Financial Performance - In the first half of the year, Qiaqia Food achieved revenue of 2.752 billion yuan, a year-on-year decrease of 5.05%, while net profit attributable to shareholders was 88.6416 million yuan, down 73.68% [2]. - In the second quarter, revenue reached 1.181 billion yuan, reflecting a year-on-year growth of 9.69% [2]. - Direct sales channels contributed 28.33% to total revenue in the first half, compared to 20.51% in 2024 [2]. Cost Pressures and Supply Chain Management - The company faced significant cost pressures due to rising raw material prices, particularly from droughts in Africa affecting sunflower seeds and nuts [2][3]. - Qiaqia Food is implementing a "company + order agriculture + farmers" direct procurement model and exploring overseas planting projects to mitigate raw material price fluctuations [3][5]. Product Innovation and Market Strategy - Qiaqia Food launched five innovative product series, transitioning from a nut retailer to a lifestyle scene re-creator [7][8]. - The new products align with consumer trends towards health, functionality, and scene integration, enhancing emotional value [8]. - The company has been focusing on brand youthfulness through various interactive marketing strategies, such as music festivals and competitions [12]. Channel Development - The company is expanding its channel presence, particularly in Sam's Club and bulk snack channels, which have contributed significantly to revenue growth [10][11]. - Online channels are also being enhanced with new product promotions, expected to gradually improve profitability [11]. International Expansion - Qiaqia Food is deepening its overseas market expansion, with plans to introduce new product categories beyond sunflower seeds, including nuts and beans [13]. - The company’s global supply chain advantages and investments in raw material and production bases are expected to support its growth in the competitive snack industry [13].

Core Viewpoint - The company, Qiaqia Food, reported steady performance in the first half of the year despite challenges in the consumer market, attributed to its balanced operational structure and long-term positioning [1][2]. Financial Performance - In the first half of the year, Qiaqia Food achieved revenue of 2.752 billion yuan, a year-on-year decrease of 5.05%, while net profit attributable to shareholders was 88.6416 million yuan, down 73.68% [2]. - In the second quarter, revenue reached 1.181 billion yuan, reflecting a year-on-year growth of 9.69% [2]. - Direct sales channels contributed 28.33% to total revenue in the first half, up from 20.51% in 2024 [2]. Cost Pressures and Supply Chain Management - The company faces significant cost pressures due to rising raw material prices, particularly from droughts in Africa affecting sunflower seeds and nuts [2][3]. - Qiaqia Food is implementing a "company + order agriculture + farmers" direct procurement model and exploring overseas planting projects to mitigate raw material price fluctuations [3]. Product Innovation and Market Strategy - Qiaqia Food launched five innovative product series in July, transitioning from a nut retailer to a lifestyle re-creator [6][8]. - The new products align with consumer trends towards health, functionality, and scene-based consumption, enhancing emotional value [8]. - The company has been pursuing a strategic transformation since 2017, evolving its product offerings and marketing strategies to engage younger consumers [8][11]. Channel Development - The company is expanding its channel presence, with significant contributions from Sam's Club and bulk snack channels [10]. - Online channels are also being enhanced with new product combinations and promotions, expected to improve profitability [10]. Brand Positioning and Consumer Engagement - Qiaqia Food emphasizes its brand message "Happiness is Qiaqia" through various interactive marketing initiatives, fostering a youthful brand image [11][13]. - The company has received accolades for its brand value and is recognized as a leading brand in the Asian market [13][20]. International Expansion - Qiaqia Food is actively expanding its overseas market presence, with plans to introduce new product categories beyond sunflower seeds [20]. - The company leverages its global supply chain advantages to attract new consumer segments and drive growth [20].

Core Viewpoint - Qiaqia Food Co., Ltd. is undergoing a significant transformation from a traditional snack brand to a diversified health snack leader, as demonstrated by the launch of five innovative products at their recent event [1][3]. Product Innovation - The five new product series launched include Qiaqia Mountain Wild Series Sunflower Seeds, Qiaqia All-Nut Series, Qiaqia Magic Yam Princess—Magic Yam Layered Stomach, Qiaqia Crispy Bear Fresh Cut Potato Strips, and Qiaqia Sunflower Seed Kernel Ice Cream [3]. - The company emphasizes that it produces not just products but also quality and brand, allowing for innovation failures but not for a lack of innovation [3]. Industry Trends - The launch reflects the company's deep insights into future industry trends and a precise response to these trends, marking a significant upgrade in product offerings [3]. - The company has achieved three breakthrough transitions: from a single category to a matrix product ecosystem, from flavor innovation to deep nutritional functionality, and from snack foods to lifestyle scene upgrades [3].