Core Viewpoint - The company, Qiaqia Food, reported steady performance in the first half of the year despite a challenging consumer market, attributed to its balanced operational structure and long-term positioning [1][2]. Financial Performance - In the first half of the year, Qiaqia Food achieved revenue of 2.752 billion yuan, a year-on-year decrease of 5.05%, while net profit attributable to shareholders was 88.6416 million yuan, down 73.68% [2]. - In the second quarter, revenue reached 1.181 billion yuan, reflecting a year-on-year growth of 9.69% [2]. - Direct sales channels contributed 28.33% to total revenue in the first half, compared to 20.51% in 2024 [2]. Cost Pressures and Supply Chain Management - The company faced significant cost pressures due to rising raw material prices, particularly from droughts in Africa affecting sunflower seeds and nuts [2][3]. - Qiaqia Food is implementing a "company + order agriculture + farmers" direct procurement model and exploring overseas planting projects to mitigate raw material price fluctuations [3][5]. Product Innovation and Market Strategy - Qiaqia Food launched five innovative product series, transitioning from a nut retailer to a lifestyle scene re-creator [7][8]. - The new products align with consumer trends towards health, functionality, and scene integration, enhancing emotional value [8]. - The company has been focusing on brand youthfulness through various interactive marketing strategies, such as music festivals and competitions [12]. Channel Development - The company is expanding its channel presence, particularly in Sam's Club and bulk snack channels, which have contributed significantly to revenue growth [10][11]. - Online channels are also being enhanced with new product promotions, expected to gradually improve profitability [11]. International Expansion - Qiaqia Food is deepening its overseas market expansion, with plans to introduce new product categories beyond sunflower seeds, including nuts and beans [13]. - The company’s global supply chain advantages and investments in raw material and production bases are expected to support its growth in the competitive snack industry [13].

Core Viewpoint - The company, Qiaqia Food, reported steady performance in the first half of the year despite challenges in the consumer market, attributed to its balanced operational structure and long-term positioning [1][2]. Financial Performance - In the first half of the year, Qiaqia Food achieved revenue of 2.752 billion yuan, a year-on-year decrease of 5.05%, while net profit attributable to shareholders was 88.6416 million yuan, down 73.68% [2]. - In the second quarter, revenue reached 1.181 billion yuan, reflecting a year-on-year growth of 9.69% [2]. - Direct sales channels contributed 28.33% to total revenue in the first half, up from 20.51% in 2024 [2]. Cost Pressures and Supply Chain Management - The company faces significant cost pressures due to rising raw material prices, particularly from droughts in Africa affecting sunflower seeds and nuts [2][3]. - Qiaqia Food is implementing a "company + order agriculture + farmers" direct procurement model and exploring overseas planting projects to mitigate raw material price fluctuations [3]. Product Innovation and Market Strategy - Qiaqia Food launched five innovative product series in July, transitioning from a nut retailer to a lifestyle re-creator [6][8]. - The new products align with consumer trends towards health, functionality, and scene-based consumption, enhancing emotional value [8]. - The company has been pursuing a strategic transformation since 2017, evolving its product offerings and marketing strategies to engage younger consumers [8][11]. Channel Development - The company is expanding its channel presence, with significant contributions from Sam's Club and bulk snack channels [10]. - Online channels are also being enhanced with new product combinations and promotions, expected to improve profitability [10]. Brand Positioning and Consumer Engagement - Qiaqia Food emphasizes its brand message "Happiness is Qiaqia" through various interactive marketing initiatives, fostering a youthful brand image [11][13]. - The company has received accolades for its brand value and is recognized as a leading brand in the Asian market [13][20]. International Expansion - Qiaqia Food is actively expanding its overseas market presence, with plans to introduce new product categories beyond sunflower seeds [20]. - The company leverages its global supply chain advantages to attract new consumer segments and drive growth [20].

Investment Rating - Industry Rating: Outperform the market (maintained rating) [5] Core Viewpoints - The liquor sector experienced a slight pullback, with stable prices for Feitian liquor. The white liquor index PE-TTM is at 18.06X, which is 5.23% below the reasonable low level over the past decade. Strong alpha companies such as Shanxi Fenjiu and Guizhou Moutai are recommended, along with beta companies like Luzhou Laojiao and Water Well [2][12] - The beer sector saw a decline, with Budweiser Asia reporting a 3.9% decrease in revenue and a 6.2% drop in sales in Q2 2025. However, there is optimism for recovery in beer sales due to upcoming consumption promotion policies and adjustments to alcohol bans [3][13] - The consumer goods sector is experiencing a pullback, with a focus on new products and performance data catalysts. Companies that can enhance efficiency and market share are highlighted as strong investment opportunities [4][20] Summary by Sections Market Performance Review - The food and beverage sector declined by 2.17%, while the Shanghai Composite Index fell by 0.94% and the CSI 300 Index dropped by 1.75%. Specific declines included snacks (-3.03%) and soft drinks (-4.28%) [1][21] Liquor Sector Insights - The white liquor sector saw a 2.40% decline, with notable drops in companies like Shanxi Fenjiu and Shede Liquor. Despite this, the mid-term value of the sector remains promising [2][12] - The yellow wine sector is also under observation, with companies like Gu Yue Long Shan actively repurchasing shares [12] Beer and Beverage Sector Insights - The beer sector's decline was led by companies like Qingdao Beer and Budweiser Asia. The latter's performance was impacted by weak demand in China and Korea [3][13] - The soft drink sector also faced challenges, with companies like Nongfu Spring and Master Kong showing declines [15] Consumer Goods Sector Insights - The consumer goods sector is focusing on new product launches and performance data. Companies like Qiaqia Food and Jinzai are expanding their product lines [4][20] - The dairy sector remains stable, with average milk prices at 3.03 RMB/kg, showing a year-on-year decline of 5.90% [18] Investment Recommendations - Strong alpha liquor companies such as Shanxi Fenjiu and Guizhou Moutai are recommended, along with consumer goods companies that focus on cost reduction and market share growth [5][20]

Investment Rating - The industry rating is maintained as "Positive" [4] Core Views - The report emphasizes the importance of the Mid-Autumn Festival and National Day performance for the liquor industry, recommending strong brand leaders in the liquor sector, particularly in the white liquor category [1][10] - The new consumption trend is expected to continue despite a short-term adjustment, with opportunities for investment in brands that align with rational quality consumption and emotional value [2][24] - The white liquor sector is advised to focus on potential policy catalysts and low-level rebounds, with a cautious assumption of profit bottoms for leading companies [10] Summary by Sections White Liquor Sector - Recommended brands include Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao, with a focus on strong brand momentum and high ROE, dividends, and share buybacks [1][10] - The white liquor sector experienced a decline of 2.40% during the trading period from July 28 to August 1, with specific companies like Zhenjiu Lidu and Gujing Gongjiu facing significant drops [3][30] Consumer Goods Sector - The new consumption sector is undergoing a structural adjustment but remains a key area for investment, with recommended stocks including Weidong Meishi, Wancheng Group, and Yili Group [2][24] - The consumer goods sector saw a mixed performance, with meat products gaining slightly while non-dairy beverages and white liquor faced declines [11][30] Company Updates - Guizhou Moutai is expanding its market presence through partnerships with platforms like Meituan, indicating a strategic move to enhance distribution channels [5] - Jinshiyuan is focusing on national expansion, with a clear three-step plan to establish itself as a leading brand in the high-end liquor market [6][7] Market Data - The report notes that the white liquor price for Moutai remains stable at 1860 RMB per bottle, with similar stability observed in other leading brands [9][47] - The overall valuation for the food and beverage industry is reported at 20.66 times, with the white liquor sector showing a valuation of 18.06 times [35]

Group 1 - The company launched five new product series at the 2025 product launch event, aiming to create a matrix-style product ecosystem [1] - The new products include: 1. Mountain Wild Series Sunflower Seeds with three flavors: sour soup, mushroom (with Yunnan beef liver mushroom), and bamboo fragrance (with Sichuan bamboo leaf powder) [1] 2. Daily Nut Whole Nut Series, emphasizing high quality and low GI, with various packaging options [1] 3. Konjac Layered Stomach using the sub-brand "Konjac Princess," featuring innovative cutting techniques and traditional red oil production [1] 4. Crispy Bear Fresh Cut French Fries, which have already reached over 10,000 sales points and exceeded ten million in sales [1] 5. Sunflower Seed Ice Cream with multiple flavors based on sunflower seed taste [1] - The company aims to enhance its product ecosystem through innovation in flavor, nutrition, and consumption scenarios [1] Group 2 - The company is preparing for a new round of sunflower seed procurement, with expectations of improved profit margins if procurement prices decrease [2] - Projected revenues for 2025-2027 are estimated at 7.318 billion, 8.001 billion, and 8.773 billion yuan, with year-on-year growth rates of 2.62%, 9.34%, and 9.65% respectively [2] - Expected net profits for the same period are 538 million, 875 million, and 971 million yuan, with a significant decline in 2025 followed by growth in subsequent years [2] - The projected PE ratios for 2025-2027 are 22.0, 13.5, and 12.2 respectively, maintaining a "recommended" rating [2]

Core Viewpoint - Qiaqia Food Co., Ltd. is undergoing a significant transformation from a traditional snack brand to a diversified health snack leader, as demonstrated by the launch of five innovative products at their recent event [1][3]. Product Innovation - The five new product series launched include Qiaqia Mountain Wild Series Sunflower Seeds, Qiaqia All-Nut Series, Qiaqia Magic Yam Princess—Magic Yam Layered Stomach, Qiaqia Crispy Bear Fresh Cut Potato Strips, and Qiaqia Sunflower Seed Kernel Ice Cream [3]. - The company emphasizes that it produces not just products but also quality and brand, allowing for innovation failures but not for a lack of innovation [3]. Industry Trends - The launch reflects the company's deep insights into future industry trends and a precise response to these trends, marking a significant upgrade in product offerings [3]. - The company has achieved three breakthrough transitions: from a single category to a matrix product ecosystem, from flavor innovation to deep nutritional functionality, and from snack foods to lifestyle scene upgrades [3].