马年春节，北京的街头巷尾，除了浓浓的年味，更吹来一股文化新风。从庙会到书城，从博物馆到交通 枢纽，"和你在北京"首文科集团2026贺岁文化季中，各板块协同联动，将传统文化与现代创意深度融 合，为市民和游客呈上一场年味足、创意新、参与强的文化盛宴。春节假期，首文科集团文创及图书板 块整体表现亮眼，马年相关文创产品成为节日消费新亮点，展现出强劲的市场活力。 "马上有喜柿"系列文创表现亮眼 "马上有喜柿"系列文创表现亮眼。 谁是今年春节文创新品中的"人气王"？首文科旗下彦博文化出品的"马上有喜柿"系列表现亮眼。 这个从博物馆走出的文创IP，在节日期间持续走热，凭借其"传统+潮玩"的设计理念，赢得了消费者的 广泛青睐。其中，香囊皮革款等单品热度居高不下，成为社交平台上的"种草"热门，"马上有喜柿"新春 大礼包同步走热。 国际友人埃文·凯尔对"马上有喜柿"系列文创产品印象深刻。 春节期间，国际友人埃文·凯尔专程到访首文科旗下五棵松耀莱影城体验文化市集中的中国年味儿，现 场的"马上有喜柿"系列文创产品尤其令他印象深刻。 与此同时，孔庙和国子监文创空间的"武官海马补子"冰箱贴、"状元及第"红包，以及老舍纪念馆的"文 趣刮刮 ...

Core Viewpoint - The integration of culture and tourism is crucial for meeting the needs of people's quality of life, empowering economic and social development, and building a strong cultural and tourism nation [4]. Group 1: Cultural and Tourism Integration - The "14th Five-Year Plan" suggests promoting deep integration of culture and tourism, significantly developing the cultural tourism industry to empower economic and social development [4]. - Successful practices in cultural tourism integration, such as the revitalization of heritage sites and the promotion of intangible cultural heritage, illustrate the synergy between culture and tourism [4]. Group 2: Visitor Trends and Economic Impact - The Hanging Temple in Shanxi Province is expected to receive over 2.3 million visitors in 2024 and exceed 3 million in 2025, with tourism revenue reaching over 90 million yuan, reflecting a more than 50% increase compared to pre-2020 figures [5]. - The popularity of the game "Black Myth: Wukong" has significantly boosted tourism to the Hanging Temple, leading to the launch of themed activities that connect various cultural tourism resources in Shanxi [5][6]. Group 3: International Visitor Growth - There has been a noticeable increase in foreign visitors to the Hanging Temple, attributed to the ongoing benefits of visa-free policies, with many international tourists expressing interest in Chinese traditional culture [6]. - The Qin Shi Huang Terracotta Army Museum received over 10.97 million visitors in 2025, including over 680,000 foreign guests, highlighting the growing international appeal of Chinese cultural heritage [8]. Group 4: Innovative Cultural Products - The Hanging Temple has developed popular cultural products, such as a sand-flow refrigerator magnet, which has become a top-selling item nationwide, indicating the success of cultural innovation [6]. - The Qin Shi Huang Terracotta Army Museum introduced over 80 new cultural products in 2025, with the "Terracotta Cat" becoming a best-seller, showcasing the museum's ability to attract visitors through innovative merchandise [8]. Group 5: Regional Tourism Development - The West Xia Mausoleum has been recognized as a UNESCO World Heritage Site, revitalizing the area and integrating technology to enhance visitor experiences through interactive exhibits [12]. - Future plans for the West Xia Mausoleum include creating a cultural tourism corridor with nearby attractions, promoting a comprehensive tourism experience that benefits local communities [13][14]. Group 6: New Consumption Trends in Sports and Leisure - The Shenzhen Huafa Ice and Snow World has become a popular destination for sports enthusiasts, featuring a large indoor ski area and various entertainment options, attracting a diverse customer base [15]. - The integration of sports, shopping, and dining experiences in the Huafa Ice and Snow World has established it as a new landmark for sports consumption in the Greater Bay Area, with over 30% of visitors coming from Hong Kong [16].

Group 1 - The integration of culture and tourism is crucial for meeting people's needs for a better life and empowering economic and social development [4] - The "14th Five-Year Plan" emphasizes the deep integration of culture and tourism, aiming to enhance cultural confidence and contribute to national rejuvenation [4] - The success of cultural tourism initiatives, such as the "Follow Wukong to Tour Shanxi" campaign, showcases the effective use of popular IPs to attract tourists [5][6] Group 2 - The Hanging Temple in Shanxi has seen a significant increase in visitors, with projections of over 2.3 million in 2024 and 3 million in 2025, leading to a tourism revenue of over 90 million yuan [5] - The rise in foreign tourists is attributed to visa-free policies, with many expressing interest in Chinese ancient architecture [6] - The integration of cultural products, such as the popular "flowing sand refrigerator magnet," has enhanced visitor engagement and sales [6] Group 3 - The Qin Shi Huang Terracotta Army Museum has become a top tourist destination, receiving over 10.97 million visitors in 2025, including over 680,000 foreign guests [8] - The museum's international service platform has facilitated ticket bookings for foreign visitors, significantly boosting related tourism services [8] - The introduction of innovative cultural products has made the museum a popular spot for visitors seeking unique souvenirs [8] Group 4 - The "Su Super" football league in Nanjing has revitalized local commerce, with street areas seeing daily visitor numbers exceed 15,000 during the event [9][10] - Restaurants have adapted to the event by creating themed dining experiences, leading to a significant increase in sales [10] - The integration of sports events with local culture and commerce has created a vibrant atmosphere, enhancing the overall visitor experience [10] Group 5 - The Xixia Tombs have been recognized as a UNESCO World Heritage site, leveraging technology to enhance visitor interaction and experience [11] - The museum has developed a range of cultural products and educational programs to engage younger audiences [11] - Future plans include creating themed tourism routes that connect various attractions, promoting regional economic development [12] Group 6 - The Shenzhen Huafa Ice and Snow World has become a popular destination for winter sports enthusiasts, featuring a large indoor ski area and various entertainment options [13][14] - The facility integrates multiple activities, including extreme sports and shopping, providing a comprehensive experience for visitors [14] - The venue has attracted a diverse customer base, with a significant percentage of visitors coming from Hong Kong and local areas [14]

Group 1: Cultural and Creative Products - A variety of innovative cultural and creative products were showcased, integrating technology and creativity to enhance user experience [1][3] - Notable products include AR building blocks that create 3D models of native Chinese animals and AI-powered panda toys that respond to human emotions [1] - The design of cultural products is increasingly focused on incorporating new technologies and creative ideas, providing deeper cultural recognition and value resonance for audiences [3] Group 2: Enhanced Visitor Services - The introduction of AI digital guides allows visitors to interact and receive personalized information about exhibitions in real-time, enhancing the overall museum experience [4] - The "AI Little Ant ROBOT" offers real-time services such as itinerary planning and multilingual translation, improving navigation and emotional support for tourists [6] - Various technologies, including AI translation devices, aim to solve travel challenges and make cultural experiences more accessible and personalized [6] Group 3: Immersive Audio-Visual Experiences - New technologies are breaking the boundaries between virtual and real experiences, providing audiences with immersive audio-visual content [8] - Interactive XR films and VR projects allow users to engage deeply with narratives, enhancing the overall entertainment experience [8] - The integration of AI and other technologies throughout the cultural and tourism sectors is driving digitalization and innovation, leading to rapid development in the industry [8]

Core Insights - The Panda Post Office Expo Store officially opened on August 29 in the Western International Expo City, marking the seventh direct-operated store in Chengdu [2] - The store features a "cultural experience + instant consumption" model, serving as a new window for the integration of Chengdu's exhibition economy and cultural dissemination [2] - The Panda culture, a globally recognized symbol of Chinese culture, has been leveraged by Sichuan Postal Service to enhance the integration of tourism and postal services [2] Group 1 - The Panda Post Office was established in 2013 as the world's first panda-themed post office, becoming a prominent brand in themed postal services over the past 12 years [2] - The store utilizes the "Panda Post Office No. 4 postmark" and features a commemorative stamp area for the Western Expo City, enhancing visitor engagement [2] - The store offers unique cultural and creative products centered around "Panda YOYO," including items like sand flow refrigerator magnets, Shu brocade wind chimes, and panda dolls [2]