数据来源：文化和旅游部等 文化和旅游深度融合发展，对满足人民美好生活需要、赋能经济社会发展、建设文化强国和旅游强国具 有重要意义。良渚遗址溯源文明根脉，三星堆文物彰显古蜀瑰丽，英歌舞、簪花围等非遗焕发新生…… 一系列文旅深度融合发展的鲜活实践，勾勒出"诗和远方"相得益彰、浑然一体的蓬勃图景，更好地满足 了人民群众对美好生活的期待。 "十五五"规划建议提出，"推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发展。"坚 持"以文塑旅、以旅彰文"，推动文旅融合向更深层次迈进，让文化自信浸润生活、凝聚力量，为美好生 活持续添彩，为民族复兴注入精神动能。 ——编 者 山西恒山风景名胜区管理中心悬空寺景区负责人麻斌 "悟空"带火古建游 "壮观！"元旦假期，山西大同浑源县恒山悬空寺前，游客们驻足最佳拍照点，望着崖壁间的千年古建， 不时发出由衷赞叹。始建于北魏、现存主体为明清遗存的悬空寺，是中国古代建筑艺术的杰作。 步入金龙峡谷，翠屏峰西侧崖壁腰间，三层古楼阁静静伫立。斗拱飞檐仿佛是从崖壁中"生长"而出，只 有碗口粗的一排木柱凌空支撑，上载危岩、下临深谷。走廊上，游客如长龙，望着这座"空中楼阁"的奇 险精巧，让每个人 ...

Group 1 - The integration of culture and tourism is crucial for meeting people's needs for a better life and empowering economic and social development [4] - The "14th Five-Year Plan" emphasizes the deep integration of culture and tourism, aiming to enhance cultural confidence and contribute to national rejuvenation [4] - The success of cultural tourism initiatives, such as the "Follow Wukong to Tour Shanxi" campaign, showcases the effective use of popular IPs to attract tourists [5][6] Group 2 - The Hanging Temple in Shanxi has seen a significant increase in visitors, with projections of over 2.3 million in 2024 and 3 million in 2025, leading to a tourism revenue of over 90 million yuan [5] - The rise in foreign tourists is attributed to visa-free policies, with many expressing interest in Chinese ancient architecture [6] - The integration of cultural products, such as the popular "flowing sand refrigerator magnet," has enhanced visitor engagement and sales [6] Group 3 - The Qin Shi Huang Terracotta Army Museum has become a top tourist destination, receiving over 10.97 million visitors in 2025, including over 680,000 foreign guests [8] - The museum's international service platform has facilitated ticket bookings for foreign visitors, significantly boosting related tourism services [8] - The introduction of innovative cultural products has made the museum a popular spot for visitors seeking unique souvenirs [8] Group 4 - The "Su Super" football league in Nanjing has revitalized local commerce, with street areas seeing daily visitor numbers exceed 15,000 during the event [9][10] - Restaurants have adapted to the event by creating themed dining experiences, leading to a significant increase in sales [10] - The integration of sports events with local culture and commerce has created a vibrant atmosphere, enhancing the overall visitor experience [10] Group 5 - The Xixia Tombs have been recognized as a UNESCO World Heritage site, leveraging technology to enhance visitor interaction and experience [11] - The museum has developed a range of cultural products and educational programs to engage younger audiences [11] - Future plans include creating themed tourism routes that connect various attractions, promoting regional economic development [12] Group 6 - The Shenzhen Huafa Ice and Snow World has become a popular destination for winter sports enthusiasts, featuring a large indoor ski area and various entertainment options [13][14] - The facility integrates multiple activities, including extreme sports and shopping, providing a comprehensive experience for visitors [14] - The venue has attracted a diverse customer base, with a significant percentage of visitors coming from Hong Kong and local areas [14]

Group 1: Cultural and Creative Products - A variety of innovative cultural and creative products were showcased, integrating technology and creativity to enhance user experience [1][3] - Notable products include AR building blocks that create 3D models of native Chinese animals and AI-powered panda toys that respond to human emotions [1] - The design of cultural products is increasingly focused on incorporating new technologies and creative ideas, providing deeper cultural recognition and value resonance for audiences [3] Group 2: Enhanced Visitor Services - The introduction of AI digital guides allows visitors to interact and receive personalized information about exhibitions in real-time, enhancing the overall museum experience [4] - The "AI Little Ant ROBOT" offers real-time services such as itinerary planning and multilingual translation, improving navigation and emotional support for tourists [6] - Various technologies, including AI translation devices, aim to solve travel challenges and make cultural experiences more accessible and personalized [6] Group 3: Immersive Audio-Visual Experiences - New technologies are breaking the boundaries between virtual and real experiences, providing audiences with immersive audio-visual content [8] - Interactive XR films and VR projects allow users to engage deeply with narratives, enhancing the overall entertainment experience [8] - The integration of AI and other technologies throughout the cultural and tourism sectors is driving digitalization and innovation, leading to rapid development in the industry [8]

Core Insights - The Panda Post Office Expo Store officially opened on August 29 in the Western International Expo City, marking the seventh direct-operated store in Chengdu [2] - The store features a "cultural experience + instant consumption" model, serving as a new window for the integration of Chengdu's exhibition economy and cultural dissemination [2] - The Panda culture, a globally recognized symbol of Chinese culture, has been leveraged by Sichuan Postal Service to enhance the integration of tourism and postal services [2] Group 1 - The Panda Post Office was established in 2013 as the world's first panda-themed post office, becoming a prominent brand in themed postal services over the past 12 years [2] - The store utilizes the "Panda Post Office No. 4 postmark" and features a commemorative stamp area for the Western Expo City, enhancing visitor engagement [2] - The store offers unique cultural and creative products centered around "Panda YOYO," including items like sand flow refrigerator magnets, Shu brocade wind chimes, and panda dolls [2]