最近，"散装江苏"的爱恨情仇再次因"苏超"联赛火出圈。 图源网络 端午假期前后，随着"比赛第一，友谊第十四"、"南哥之争"、"楚汉之争"等话题的轮番刷屏，一生爱看热闹的中国人不约而同地围观起话题中心"苏超"联 赛。 这个"苏超"可不是苏格兰足球超级联赛，而是"江苏城市足球联赛"。其由江苏十三个设区市各组一队，共13支球队。13支代表队共516人参赛，其中包含 29名职业球队，其余多为业余球员。 图源网络 但就是这样一个地域级赛事，却在端午假期之后彻底火出圈，并且商业价值持续飙升，赞助商数量由最初的6家骤增至第4轮的19家（不包含公益支持单 位）！ 争相入局的品牌们如何花式玩转体育营销，将赞助权益最大化？ 苏超联赛刷屏出圈，搅活体育赛事的生意经 苏超联赛到底有多火？相信大家在最近的生活与冲浪中都能感受一二。 首先体感上的热闹便直接来源于社媒上接续不断的话题讨论。从网友们自发盘点"十三太保的历史纠葛"，到主流媒体跟进报道的热梗汇总，从"盐水鸭VS 水蜜桃"的球迷互怼到"常州变吊州再变巾州"的连败调侃，"苏超"成为新晋流量密码，谁看了都得留下个标点符号再走。 在抖音平台上，有关"苏超联赛"的话题已接近50亿播放量， ...

Group 1 - The Jiangsu Provincial Urban Football League ("Su Super") has achieved an average attendance of 25,000 per match, with a record high of 30,823 attendees for a match between Xuzhou and Zhenjiang, indicating sustained popularity [1] - The league is driving local economic growth, with a 41% year-on-year increase in summer tourism bookings in Jiangsu, highlighting the integration of sports and local consumption [1] - The "Su Super" effect is amplified by supportive policies and platform economies, creating a new model of integration between events and various industries [1] Group 2 - The number of sponsors for "Su Super" has increased significantly from 6 to 19, reflecting the growing commercial value of the league [2][3] - Major sponsors include Jiangsu Bank as the title sponsor and a diverse range of companies across various sectors, indicating a broadening of the sponsorship landscape [3][4] - Local commercial support is also active, with regions like Yangzhou reporting 15 sponsors for their football teams, showcasing regional engagement [3] Group 3 - The surge in sponsorship is seen as a reflection of the economic value of grassroots sports, with brands recognizing the opportunity to engage with social sentiments [5] - The league's ability to drive both offline consumption and online engagement enhances its sponsorship value, positioning it as a form of traffic investment [5][6] - The sustainability of the league's growth depends on the operational capacity to convert commercial momentum into service upgrades, ensuring long-term viability [6] Group 4 - Economic strength in Jiangsu is a key driver for the league's success, with the province's GDP projected to exceed 13.7 trillion yuan in 2024, maintaining its position as the second-largest in China [7] - Cities within Jiangsu, such as Suzhou and Wuxi, have GDPs exceeding 100 billion yuan, contributing to a robust environment for sports events [7][8] - The relatively small GDP disparities among Jiangsu cities foster competitive dynamics, enhancing the league's appeal and community engagement [8]