Core Viewpoint - The "Jiangsu City Football League" (referred to as "Su Super") has gained significant popularity and commercial value, with a surge in sponsorship and audience engagement, transforming it into a major event in the region [1][5][12]. Group 1: Event Popularity and Engagement - The Su Super League, consisting of 13 teams from Jiangsu's cities, has attracted considerable attention, with social media discussions and a massive viewership on platforms like Douyin, reaching nearly 50 billion views for related topics [3][5][11]. - During the Dragon Boat Festival, over 180,000 fans attended matches, and the league's fourth round set a record with 30,800 spectators at a single match [11][12]. Group 2: Sponsorship Growth - The number of sponsors for the Su Super League has increased dramatically from 6 to 19, reflecting its rising commercial appeal. Initial sponsors were mostly local, but now include well-known brands like JD.com and Yili [5][13][28]. - The sponsorship fees have also escalated, with the price for a season's sponsorship seat rising from 800,000 yuan to 3 million yuan, indicating high demand and competition among brands [27][28]. Group 3: Marketing Strategies - Brands are employing innovative marketing strategies to engage with the audience, such as JD.com using local specialties in promotions and Yili leveraging popular cultural references for their campaigns [29][59][61]. - The marketing efforts are not only focused on traditional methods but also on creating interactive and engaging content that resonates with the audience, enhancing brand visibility and connection [28][71].

Group 1 - The Jiangsu Provincial Urban Football League ("Su Super") has achieved an average attendance of 25,000 per match, with a record high of 30,823 attendees for a match between Xuzhou and Zhenjiang, indicating sustained popularity [1] - The league is driving local economic growth, with a 41% year-on-year increase in summer tourism bookings in Jiangsu, highlighting the integration of sports and local consumption [1] - The "Su Super" effect is amplified by supportive policies and platform economies, creating a new model of integration between events and various industries [1] Group 2 - The number of sponsors for "Su Super" has increased significantly from 6 to 19, reflecting the growing commercial value of the league [2][3] - Major sponsors include Jiangsu Bank as the title sponsor and a diverse range of companies across various sectors, indicating a broadening of the sponsorship landscape [3][4] - Local commercial support is also active, with regions like Yangzhou reporting 15 sponsors for their football teams, showcasing regional engagement [3] Group 3 - The surge in sponsorship is seen as a reflection of the economic value of grassroots sports, with brands recognizing the opportunity to engage with social sentiments [5] - The league's ability to drive both offline consumption and online engagement enhances its sponsorship value, positioning it as a form of traffic investment [5][6] - The sustainability of the league's growth depends on the operational capacity to convert commercial momentum into service upgrades, ensuring long-term viability [6] Group 4 - Economic strength in Jiangsu is a key driver for the league's success, with the province's GDP projected to exceed 13.7 trillion yuan in 2024, maintaining its position as the second-largest in China [7] - Cities within Jiangsu, such as Suzhou and Wuxi, have GDPs exceeding 100 billion yuan, contributing to a robust environment for sports events [7][8] - The relatively small GDP disparities among Jiangsu cities foster competitive dynamics, enhancing the league's appeal and community engagement [8]