激发和释放居民购买力，金融大有可为。 有钱才能愿消费、敢消费，是颠扑不破的道理。然而，当前消费市场的供需两端仍面临多重堵点。 需求侧，受宏观经济波动、收入预期不稳等因素影响，"不敢消费""不愿消费"成为不少人的普遍心态；供给侧，消费领域的金融服务仍存断点与盲区，未能 充分匹配市场需求。 做大消费蛋糕，需要让老百姓的钱袋子鼓起来，包括想方设法提高居民财产性收入，也包括让居民消费有充足的金融服务支撑，从而化消费意愿为消费能 力。 从这个角度来说，金融促消费是扩大内需的必要之举。当前，消费市场正经历从规模扩张向品质升级转型，这既需要金融机构加大资源投入，也需要监管部 门出台针对性政策。 从银行机构、消费金融公司推出的普惠信贷与消费分期服务，到保险机构强化民生保障以解除消费后顾之忧，再到支付机构持续优化消费服务体验，各类金 融主体正拧成一股绳，试图"大力出奇迹"，全方位激活消费金融的服务效能。 政策端则构建起协同联动机制，货币政策提供流动性并引导方向，财政政策则通过财政贴息直接减轻消费与金融服务成本，产业政策明确消费升级与养老等 重点领域，有效避免了政策"孤岛效应"，通过"1+1>2"的乘数效应，切实缓解"不敢消费" ...

在这一转型进程中，银行业率先感受到市场变化带来的压力。头部企业覆盖殆尽，首贷户挖掘难度陡增 成为首要挑战；相较银行面临的"敢不敢放"，保险业则更多纠结于"能不能准"，以普惠型医疗险为例， 需要覆盖过往保险产品未覆盖过的人群、事件，因此保险公司在进行精算并对产品定价时，容易缺乏数 据支撑，导致定价不准确；消费金融行业作为普惠金融的重要补充，在市场竞争加剧的背景下，也陷 入"内卷与风险并存"的两难境地，部分机构为抢占市场份额，盲目下调贷款利率、放松风控标准，导 致"多头借贷""过度授信"问题凸显…… 作为服务实体经济的"毛细血管"、助力共同富裕的核心抓手，普惠金融正从"增量扩面"向"提质增效"深 度迈进，成为当前金融领域践行社会责任、激发市场活力的关键议题。 12月11日，由北京商报社主办的北京商业品牌大会金融消费专题论坛在歌华开元酒店正式举办，本届论 坛以"金融新势力创新消费力"为主题，聚焦各大金融机构实践经验、数字化赋能普惠创新，助力打通金 融服务实体经济的"最后一公里"。 当下，我国经济正处于转型升级的关键阶段，小微企业、个体工商户、农村地区及弱势群体的金融需 求，既是实体经济的"痛点"，也是普惠金融的"发 ...

Core Viewpoint - The article emphasizes the importance of stimulating and releasing consumer purchasing power through financial services to enhance domestic demand and drive economic growth [2][7]. Demand Side Challenges - The current consumer market faces multiple challenges on both the demand and supply sides, with many individuals exhibiting a reluctance to consume due to macroeconomic fluctuations and unstable income expectations [2]. - The mindset of "not willing to consume" is prevalent among consumers, indicating a need for financial services to support consumer confidence [2]. Supply Side Issues - There are gaps in financial services within the consumer sector that fail to adequately match market demand, necessitating increased financial support for consumer spending [2]. - Financial institutions, including banks and consumer finance companies, are encouraged to enhance resource allocation and develop targeted policies to support consumption [2]. Financial Services Role - Various financial entities are collaborating to enhance consumer financial services, including inclusive credit offerings and improved consumer experience in payment services [2]. - The article highlights the need for a coordinated policy mechanism where monetary policy provides liquidity and fiscal policy reduces consumer costs through subsidies [2]. Precision in Policy Implementation - The article stresses the importance of "precision" in financial policies to ensure that funds are effectively directed towards consumption rather than being diverted to savings or debt repayment [3][4]. - Targeted subsidies linked to specific consumption scenarios, such as appliance upgrades or electric vehicle purchases, can significantly improve the efficiency of financial policies [4]. Consumer Behavior Shift - Financial services should also guide consumer attitudes towards valuing quality and sustainability in consumption, moving beyond mere desire fulfillment [6]. - The article suggests that financial products like mortgages and consumer loans enable individuals to realize their consumption needs earlier, contributing to economic growth [6]. Strategic Focus - The strategy of financial consumption promotion should balance breadth and depth, shifting from merely increasing consumption volume to enhancing the quality and sustainability of consumption [6][7]. - This approach aligns with the broader goal of supporting high-quality economic development through effective financial services [7].

Core Insights - The article discusses significant changes in consumer habits in China under the influence of AI, analyzing how AI reshapes consumption decision-making paths, consumption stratification, and equity issues, including whether AI exacerbates consumption gaps [1] - It highlights the differences in consumption patterns between urban and rural areas, emphasizing that urban high-income groups adapt more quickly to AI technologies, while rural low-income groups remain focused on basic survival needs [2][3] - The research employs compound annual growth rate (CAGR) and consumption elasticity calculations to compare consumption differences across urban and rural areas during different stages of AI penetration [3][4] Urban vs. Rural Consumption Differences - Urban residents, particularly high-income groups, have better education and digital literacy, leading to quicker adaptation to AI technologies and a shift towards high-end products and services [2] - Rural low-income groups exhibit weaker consumption habit effects, relying on survival rationality and showing slower AI penetration, primarily focusing on basic living expenses [2][8] Stages of AI Impact and Consumption Elasticity - The impact of AI on consumption is gradual, with long-term data smoothing out short-term fluctuations. The study divides AI's influence into two stages: initial (2020-2022) and mature (2022-2024) [3][4] - Consumption elasticity is calculated for various categories, revealing differences in responsiveness to income changes between urban and rural residents across the two stages [4][5] Urban Residents: Basic vs. Quality Consumption - In the initial stage, urban residents prioritize improving living conditions and essential goods, leading to high consumption elasticity. In the mature stage, as basic needs become saturated, elasticity decreases [6][10] - The transition from survival needs to quality pursuits in urban areas results in increased elasticity for categories like transportation and education, driven by income growth and enhanced AI applications [7][10] Rural Residents: Saturation and Activation of Developmental Consumption - Rural residents experience a saturation effect in basic consumption as income rises, leading to reduced elasticity in essential goods. However, there is a growing demand for quality-driven consumption in the mature stage [8][12] - The digitalization of rural areas and improved infrastructure stimulate new consumption patterns, such as online education and smart devices, enhancing responsiveness to income changes [9][12] Banking Strategies for Urban and Rural Residents - For urban residents, banks should shift focus from traditional consumer credit for basic needs to customized financial services for quality consumption, such as smart home products and health management services [10][11] - For rural residents, banks can provide small, short-term loans for essential goods while enhancing digital payment solutions and promoting financial services to meet the growing demand for quality-driven consumption [12][13] Conclusion - AI technology profoundly influences consumer habits in China, reshaping decision-making processes and highlighting urban-rural disparities. The findings indicate a transition from basic consumption to quality consumption in urban areas, while rural areas experience a shift from saturation in basic needs to activation of developmental consumption [14]

Core Viewpoint - The 2025 China Consumer Economy Forum emphasized the importance of innovative consumption and the role of financial technology in enhancing consumer experiences and driving economic growth [1] Group 1: Forum Highlights - The forum was organized by the Consumer Daily and supported by platforms like Black Cat Complaints and Qichacha, gathering government leaders, industry experts, and executives to discuss new quality production and consumption trends [1] - Key topics included the development of new quality productivity in private enterprises and strategies to enhance the consumer market under high-quality development [1] Group 2: Yihanghua's Role - Yihanghua, a financial technology brand under Yiren Zhike, provides online personal consumption credit loans and installment services, linking various stakeholders to stimulate consumer spending [3] - The platform has successfully activated consumption market dynamics through digital innovation, lowering consumption barriers and addressing county-level consumer needs [3][4] - Yihanghua's services have reached over 300 prefecture-level and 2,600 county-level administrative regions, providing nearly 10 billion in financing needs across various industries [5] Group 3: Technological Innovation - Yihanghua has built a technology support system centered on artificial intelligence and cloud computing, enhancing service efficiency with a self-developed intelligent risk control system [3] - The platform aims to create a win-win financial technology ecosystem by deepening technological applications and focusing on user needs [3][5] Group 4: Support for Small and Micro Enterprises - Yihanghua assists small and micro businesses by providing financial support to alleviate short-term cash flow issues, thereby stimulating consumer demand and enhancing the overall market environment [4] - The platform focuses on inclusive financial services, ensuring equal access to financial resources for individuals and small enterprises [4][5]