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金融助力扣好大学“第一粒扣子” 中行上海市分行守护莘莘学子青春启航
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-26 09:48
又是一年开学季,上海各高校陆续迎来新生报到。一直以来,中行上海市分行始终践行金融为民初心, 高度重视教育事业这一重大民生工程,致力于构建覆盖"家、师、生、校、教"全客群、全需求、全生命 周期的教育金融服务体系。截至目前,该行深入沪上二十余所高校,以专业服务为超十万名新生的梦想 之路保驾护航,为教育事业蓬勃发展注入金融活水。 迎新又贴心,三重礼包暖人心 九月初的上海艳阳高照,各大高校迎来了来自五湖四海的报到新生。中行上海市分行聚焦新生的多元化 需求,送上全面的"金融服务开学礼包"和"消费大礼包",以金融力量助力新生开启缤纷校园生活。 复旦新生小张入校第一天,就收到了中行和校团委准备的新生专刊,其中详细介绍了相关金融服务及办 理流程。结合新生体检与军训时点,中行成立服务专班,现场为非沪籍新生解读大学生医保政策,办理 上海新版社保卡,并贴心提供清凉礼包、证件照拍摄等服务。"入校第一天就感受到了中行温度,所有 手续一站式搞定真是太给力了!"小张兴奋地说道。 此外,该行与上海市学生事务中心共同推出"暖心助学礼包",走进校园开展国家助学贷款宣讲活动,帮 助新生更全面地了解国家助学贷款政策,安心追逐学业梦想。 护航更护芽, ...
8亿人次、7500亿元袭来,地方争夺国庆中秋流量
第一财经· 2025-09-24 16:04
Core Viewpoint - The article discusses the competitive landscape of cultural and tourism consumption in China as various regions prepare for the upcoming National Day holiday, highlighting the extensive promotional activities and financial incentives being implemented to attract tourists and stimulate spending [3][10]. Group 1: Regional Initiatives - Yunnan Province has launched a series of themed activities and discounts for the National Day and Mid-Autumn Festival, aiming to enhance local tourism [5]. - Sichuan Province has organized over 1,300 cultural and tourism events, focusing on various themes to meet the holiday demand [5]. - Both provinces are part of a broader trend where local governments are actively promoting tourism to capture consumer interest during peak travel seasons [5][10]. Group 2: Expected Tourism Trends - In 2024, the National Day holiday is projected to see over 8 billion domestic travelers, with expected tourism revenue around 750 billion yuan [6]. - Recent data indicates a 45% year-on-year increase in cross-province travel orders for the National Day holiday, reflecting a shift in consumer preferences towards experiential travel [6][10]. - The average spending per tourist during the 2024 National Day holiday reached a historical high of 916 yuan, indicating strong consumer demand [10][11]. Group 3: Marketing Strategies - Regions are employing various strategies to attract tourists, including creating viral marketing campaigns, hosting events, and offering discounts through consumption vouchers [7][8]. - Sichuan's initiative to combine sports events with tourism, such as offering packages that include event tickets and accommodation, exemplifies innovative marketing approaches [7][11]. - The Ministry of Culture and Tourism is coordinating a three-year action plan to enhance cultural and tourism consumption, including the distribution of consumption vouchers [8][10]. Group 4: Economic Impact - Cultural and tourism consumption is seen as a key driver for local economic growth, especially in the context of insufficient overall consumption growth [10][11]. - The article highlights the importance of transforming tourist interest into actual spending, with local governments leveraging events to stimulate broader economic activity [11]. - The ongoing development of new tourism formats, such as night tourism and wellness tourism, reflects changing consumer preferences and presents opportunities for growth in the sector [11].