不再卷低价 速卖通不再"卷低价"了。 9月23日，阿里旗下跨境电商平台速卖通启动"超级品牌出海计划"，表示用商家在亚马逊一半的成本，在重点市场实现更高的成交，直接向天 猫品牌和亚马逊大卖们抛出了橄榄枝。此举被业内视为对亚马逊发起正面挑战，争夺中高端品牌市场。 直接对标亚马逊，速卖通的野心不小。 之所以盯上品牌，是整个出海环境在发生变化。行业已从蓝海变为红海，不确定的国际贸易环境带来更多风险，低价带来的增量已然触及天花 板。无论是商家还是平台，都开始挖掘"品牌化"的机遇。 速卖通较早开启了转型。过去一年，速卖通已经在持续发力品牌出海，有95%的合作品牌实现了年销百万美元。速卖通品牌出海负责人衍之透 露，速卖通的品牌货盘和高客单价商品的成交额正逐步超越中低客单价商品。 行业分析认为，速卖通发力品牌赛道，有望进一步拉开与"出海四小龙"其他平台的差异性。对于品牌商家来说，也许也是一个新的增长机遇。 图片来源：IC photo "他们突破了过去我们对于中国跨境出海的商品的刻板的印象。"衍之表示，比如品类上以轻小件为主，比如强调低价和性价比。 眼下，品牌商家想出海、跨境卖家想做品牌，商家的焦虑传导到平台侧，也在驱动着平台 ...

Group 1: Zhongtong Express - Zhongtong Express achieved a package volume of 8.5 billion in Q1 2025, representing a year-on-year growth of 19.1% [1] - Revenue reached 10.89 billion yuan, an increase of 9.4% year-on-year, while net profit grew by 40.9% to 2.04 billion yuan [1] - The company’s operating cash flow was 2.36 billion yuan, up 16.3% year-on-year, indicating strong financial health [1] Group 2: Meitu and Alibaba - Meitu signed a $250 million convertible bond agreement with Alibaba, with a 3-year term and a 1% annual interest rate [2] - The collaboration will focus on e-commerce, AI technology, and cloud computing, enhancing Meitu's capital structure and reducing financial pressure [2] - This partnership is expected to reshape the competitive landscape in the e-commerce and AI imaging markets [2] Group 3: Manbang Group - Manbang Group reported Q1 2025 revenue of 2.7 billion yuan, a year-on-year increase of 19% [3] - Adjusted net profit reached 1.39 billion yuan, reflecting an 84% year-on-year growth, exceeding market expectations [3] - The platform's order volume was 48.2 million, up 22.6% year-on-year, showcasing its strong market position [3] Group 4: Taobao and Cross-Border E-commerce - Nearly one million merchants have registered for the 2025 Tmall "618" overseas event, marking a historical high [4] - From May 16 to May 19, overseas sales doubled compared to the same period last year, indicating robust growth in cross-border e-commerce [4] - Categories such as beauty, sports shoes, and baby products saw cross-border transaction volumes double since the pre-sale started on May 13 [4]

Group 1 - The core event of "Tmall 618" has officially launched, marking the first truly global "618" event, with nearly one million merchants participating in the overseas venue for 2025 [1] - Since the pre-sale started on May 13, cross-border transaction volumes for 11 categories, including beauty skincare, sports shoes, baby diapers, and milk powder, have doubled year-on-year [1] - The range of products available for overseas consumers has expanded to include larger items such as home building materials and pet food, in addition to the typical small items [1] Group 2 - Since the launch of the "Global Free Shipping Plan for Apparel" in July 2024, going overseas has become a key strategy for Taobao to help merchants achieve new growth [2] - Taobao has accelerated its overseas expansion significantly since 2025, including the opening of its first offline furniture experience store in Hong Kong and the launch of a Russian version in Kazakhstan [2] - The company plans to continue its overseas expansion efforts throughout the year to help merchants tap into new markets and achieve additional business growth [2]