作技艺现场 活动现场，陕西省级非遗淳化荞面饸饹制作技艺成为焦点。非遗传承人手持传统饸饹床，将揉制好的荞 面团按压成细条，沸水中翻滚的饸饹搭配醇香臊子，成为"咬春"习俗的绝佳载体。这项传承两千多年的 技艺，通过九道传统工序精心制作，以面条"柔、筋、光"与汤底"煎、稀、汪、鲜、辣、香"的独特风 味，展现了陕西饮食文化的深厚底蕴。 看非遗、品美食、赏演艺……2月4日，"品特产·寻年味"2026永兴坊立春风物集在西安启幕。活动以二 十四节气"立春"为文化内核，将绿色优质农产品与陕西非遗文化深度串联，打造集非遗展演、民俗互 动、农品展销于一体的沉浸式新春盛宴，吸引众多市民游客打卡体验。 淳化荞面饸饹制 "原来立春不只是一个节气，更是鲜活生动的文化符号。" 从广东专程带孩子来西安旅游的李丝明女士 深有感触地说，"孩子们在这里既能品尝到地道美食，还能亲身参与非遗体验，比在书本上学习节气知 识要生动得多。" "立春互动" 环节将现场气氛推向了高潮。游客们手持脆甜多汁的瑞雪苹果，展开一场热闹非凡的 "咬春 速度" 比拼，清脆的咀嚼声中满是迎接春意的喜悦；"拼春图" 活动将立春民俗融入趣味拼图，亲子协作 间，春的意象在指尖悄然绽 ...

Core Insights - The "2025 Regional Agricultural Brand Annual Ceremony" was held in Beijing, focusing on sharing Chinese flavors with the world and discussing the development of regional agricultural brands in China [3][4][10]. Group 1: Event Overview - The event took place from December 19 to 20, 2025, and has been successfully held for eight consecutive years since its inception in 2018 [3][4]. - Organized by "China Brand" magazine and supported by various institutions, the event featured strategic cooperation brands such as "Heilongjiang Black Soil Premium" and "Jinggangshan" [5][6][8]. Group 2: Agricultural Brand Development Report - The "2025 China Regional Agricultural Brand Development Report" was released, indicating that by 2025, the number of regional agricultural image brands increased by 126 to a total of 1,041, while the total number of regional agricultural industry brands approached 10,000 [17][18]. - Despite the large number of brands, only a few resonate with consumers, highlighting the need for brands to effectively reach different demographics [19][20]. Group 3: Sales and Marketing Trends - In 2025, 65% of agricultural products were sold offline, while 35% were sold online, with live-streaming sales exceeding 3.1 trillion yuan, a 28% year-on-year increase [21][22]. - Platforms like Douyin and Taobao accounted for over 660 billion yuan in agricultural product sales, indicating a shift towards digital marketing strategies [21][22]. Group 4: Brand Case Studies - The report highlighted successful case studies, including "Heilongjiang Black Soil Premium," which saw a 212% increase in brand sales and a 146% increase in signed contracts in 2025 [84]. - "Cenpin Cenwei" from Hunan province emphasized a blend of natural endowments and cultural heritage, aiming to elevate its brand from regional recognition to national prominence [86][90]. Group 5: Expert Insights - Experts discussed the importance of geographical indications in enhancing agricultural product value and addressing rural issues, emphasizing the cultural aspects of branding [58][60]. - The future of brand management will focus on cultural identity and storytelling, moving beyond mere product sales to creating meaningful connections with consumers [67][69]. Group 6: Brand Value Evaluation - The brand value evaluation for "Jinggangshan" showed a brand strength of 819 points and a brand value of 20.283 billion yuan, while "Linfen Youxuan" had a brand strength of 730 points and a value of 4.365 billion yuan [150][151]. - The event concluded with the announcement of the "2026 Brand Soaring Plan," aimed at supporting small and medium enterprises in brand development, with a total service value of 2.56 million yuan for the first seven cooperative regions [138][144].

Group 1: Tourism Product Innovation - The seventh "China Service" Tourism Product Innovation Conference was held in Yuntai Mountain, Henan, showcasing innovative tourism products with cultural significance and market value [1] - "Jiejie Daqin" was awarded the annual creative case, inspired by the earliest existing family letter in China, achieving over 95% attendance since its launch [1] - "Xi'an Gift City Cultural Creation" was recognized as a typical creative case, representing the deep exploration and creative transformation of Xi'an's regional culture [1] Group 2: Rural Tourism Promotion - The second batch of "Charming Leisure Villages" and "Characteristic Charming Countryside" in Shaanxi was announced, featuring 20 villages and 15 scenic areas [2] - The selection process involved city and county applications, emphasizing new villages, beautiful landscapes, and prosperous communities [2] - The initiative aims to guide citizens towards rural leisure and vacation options while stimulating rural consumption and supporting farmers' income [2] Group 3: Agricultural Development and Collaboration - The promotion of "Charming Leisure Villages" is part of the celebration for the 2025 Farmers' Harvest Festival, focusing on resource utilization and the development of rural industries [3] - The first promotional event for "Chunhua Buckwheat Noodles" took place in Taizhou, Jiangsu, featuring product displays and tasting activities [4] - Chunhua County has developed a robust buckwheat industry, with a brand value of 40.58 billion and an annual output exceeding 10,000 tons, creating over 5,500 jobs [4]

Group 1 - The article highlights the role of local industries in driving rural revitalization and increasing income for residents [1] - In Lu's County, Henan, a company focused on exporting mushroom extracts received a new export order worth 20 million yuan, showcasing the growth potential of local agricultural products [4] - The county's standardized production and deep processing of mushrooms led to an export value of 790 million yuan in the first half of the year, a sixfold increase year-on-year [4] Group 2 - In Chunhua County, Shaanxi, the annual buckwheat noodle cultural tourism event promotes local cuisine and attracts tourists, enhancing cultural heritage [5] - The buckwheat planting area in Chunhua has exceeded 40,000 acres, with the industry generating over 1 billion yuan in output value and creating employment for more than 5,500 people [7]