Group 1 - The core event was the "Guanwei" Qingyang agricultural product promotion held in Beijing, showcasing various local products and attracting numerous buyers, resulting in 19 signed projects totaling 1.18 billion yuan [1][3] - Qingyang is recognized as an important agricultural production base in Gansu, with a total area of 27,000 square kilometers and a population of approximately 2.18 million, including 1.26 million rural residents [1][2] - The region has been developing eight major agricultural sectors, including meat sheep, meat cattle, and apples, with a strong emphasis on both quality and quantity improvements [2] Group 2 - The promotion featured notable local products such as Qingyang apples, lamb, and various grains, which are well-regarded for their quality and nutritional value [2] - The event resulted in six investment projects worth 920 million yuan and 12 agricultural purchase agreements totaling 260 million yuan [3] - New direct sales stores for Qingyang apples and other products were established in Beijing, enhancing market access for local agricultural products [3]

Core Viewpoint - The article highlights the journey of Li Ying, a young entrepreneur from Gansu, who has successfully promoted the local apple industry to national and international markets, transforming her family's business and contributing to the agricultural sector over the past decade [1][3]. Company Overview - Li Ying is the head of Gansu Qingxin E-commerce Co., Ltd., which focuses on the sales of local agricultural products, particularly apples, since its establishment in 2014 [3][5]. - The company has expanded its operations to include various aspects of the apple industry, such as planting, storage, initial processing, and deep processing, with an annual acquisition of 15,000 to 20,000 tons of apples from local farmers [3][5]. Market Expansion - The company began exporting apples around 2019, recognizing the importance of building an international brand as the agricultural product branding era emerged [5]. - By 2024, Li Ying successfully penetrated overseas markets, including Singapore and Saudi Arabia, leveraging the high quality of Qingyang apples as a competitive advantage [5][6]. Business Model and Innovation - Initially, the company relied heavily on online sales, but starting in 2024, it has shifted focus to offline markets and brand development, launching the "Lips Sound" brand and exploring deeper processing of apples [6]. - The company aims to enhance brand value to increase farmers' income and provide them with more stability amid market fluctuations [6]. Industry Trends - The apple farming community in Qingyang is undergoing significant changes, with older farmers retiring and younger generations adopting modern agricultural practices, such as land transfer and base planting [6][7]. - Li Ying's approach contrasts with that of previous generations, emphasizing brand creation and value enhancement rather than merely producing and selling apples [6].

Group 1 - The core viewpoint of the articles emphasizes the positive trends in consumer spending in Gansu Province, driven by various policies and initiatives aimed at stimulating consumption [1][2][15] - In the first quarter, Gansu's total retail sales of consumer goods reached 1139.3 billion yuan, marking a year-on-year growth of 3.6% [1] - The "old-for-new" consumption policy has been a significant driver of this growth, with 56.77 million subsidy applications leading to a sales volume of 52.29 billion yuan [3][4] Group 2 - The implementation of the "old-for-new" policy has expanded to cover various sectors, including automobiles, home appliances, and digital products, providing substantial financial incentives for consumers [2][3] - A series of promotional activities were organized across the province, with 8748 events held, resulting in nearly 5 billion yuan in discounts and a sales increase of approximately 50 billion yuan [5][6] - E-commerce has played a crucial role in boosting rural consumption, with significant growth in online sales and the establishment of various e-commerce centers [7][9] Group 3 - The tourism sector has also seen a resurgence, with nearly 81 million visitors generating 567.8 billion yuan in tourism spending, reflecting a year-on-year increase of 11.7% and 16.5% respectively [11] - Diverse cultural and culinary experiences have been developed to enhance tourism, with various events and activities attracting significant visitor numbers and spending [12][13][14] - The retail and hospitality sectors have shown remarkable growth, with new businesses contributing to a substantial increase in sales and revenue across the board [15]