Core Viewpoint - The average transaction price of newly built residential properties in Hangzhou has steadily increased, particularly in the residential sector, with a month-on-month rise of 0.44% in June [1] Group 1: Market Trends - Hangzhou has officially entered a price-unrestricted era this year, with significant price increases observed in various districts such as Gongshu Dongxin, Shangcheng Chengdong New City, and Xihu Zhijiang [1] - Over 20 projects have entered the market since the price cap was lifted, with many properties quickly selling out [4] Group 2: Sales Performance - The overall sales rate of newly launched unrestricted price properties in Hangzhou has exceeded 90%, with many projects achieving nearly 100% sales rates on the day of online selection [4] - Specific projects like "Anzhi Dixiang" and "Xiting Xiaoyue" have seen complete sell-outs within a month, with price increases from 56,264 yuan/m² to 59,373 yuan/m² [5] Group 3: Market Segmentation - While high-end improvement projects have strong sales performance, some newly launched properties are experiencing sluggish sales, particularly larger units priced over 7 million yuan [6] - The market is showing signs of differentiation, with developers needing to adjust pricing strategies in response to varying demand across different property types [6]

Core Viewpoint - The launch of "Chao Yu Zhen Jing Fu," the first unlimited price project in the northern area of Xiaoshan, marks a significant shift in the local real estate market, with a starting price of 42,021 yuan per square meter, reflecting a 6% increase from the previous capped price of 39,500 yuan per square meter [1][8][9]. Group 1: Project Details - "Chao Yu Zhen Jing Fu" is located at the intersection of Jin Yi Road and Jian She Er Road, approximately 1 kilometer from the nearest subway stations [3]. - The project consists of 6 high-rise buildings and 4 stacked villas, with a floor area ratio of 2.5 and a land transaction price of 26,190 yuan per square meter [3][5]. - The high-rise units range from 123 to 168 square meters, while the stacked villas range from 230 to 290 square meters [5]. Group 2: Market Context - The project is the first unlimited price new development in the northern area post the new planning regulations, indicating a trend towards higher pricing and upgraded product offerings [5][9]. - The decision to set the opening price at approximately 42,000 yuan per square meter is seen as a pragmatic move, considering the significant supply of new homes in the northern area and the existing pressure from second-hand housing inventory [9][12]. - The surrounding second-hand housing market has seen prices around 42,000 yuan per square meter, aligning with the new project's pricing strategy [12]. Group 3: Developer Strategy - Developers are increasingly adopting flexible pricing strategies in response to market conditions, with recent launches in Hangzhou showing price increases ranging from 5% to 30% [13]. - The competitive landscape includes various projects adjusting their pricing and marketing strategies based on market demand and buyer interest [13]. - The presence of numerous unlimited price land projects and low-density developments in Hangzhou suggests ongoing price adjustments and market testing in the future [13].