潮新闻客户端 通讯员 陈敏 从"住有所居"到"住有宜居"，随着"推动建设安全、舒适、绿色、智慧的'好房子'"被首次写入政府工作报告，建造"好房子"的大幕，正在全国拉开。 这场住宅产品高质量发展的比拼，同样深刻改变着后限价时代杭州的市场格局。2025下半场，杭州正式进入地王争霸时代，各大板块纷纷迎来产品力与成交 价天花板的刷新，全新作品密集涌现。 作为城市投资开发运营商，入杭20年的华润置地，以"为杭州 划时代"为口号，率先做出了极具代表性的回复。 而在西安东轴线上，华润置地遵循"场馆建设+片区开发+产业引入"模式打造的西安三中心（西安国际会议中心、西安国际会展中心、西安奥体中心），则 以大型赛会为引擎，推动城市价值与生活价值的双重升级。 其中的国际会展中心，填补了西安无十万平以上室内展馆的空白；国际会议中心，填补了西北地区缺乏综合性大型会议场馆的空白；西安奥体中心，则是国 内首个实现5G全覆盖的智慧体育场馆。 从上半年亮相的沄璟文华轩、望云润玺院，到以区域地王之姿备受瞩目的元起观潮府，不难看出，坚持"好房子战略"，以中心作品引领人居革新，是华润置 地立身杭州市场的应变破局之道。 随着中心作品接连斩获市场与行业 ...

Core Insights - Greentown launched three new projects in the Northern New Town in 2022, achieving over 13 billion yuan in sales, with the latest project, Greentown·Yuehaitang, seeing a price increase of nearly 5,000 yuan per square meter and a low winning rate of 15% [1] - The upcoming Greentown·Zhihaitang is the eighth product in the Haitang series, but it may face significant sales challenges due to its less advantageous location and surrounding amenities [1][2] Group 1: Market Performance - The Zhijiang South area has seen limited land supply, with the core area having complete amenities and new home prices rising significantly, while the less central areas have struggled with sales [2] - Greentown·Zhihaitang is positioned as the first unlimited-price residential land in the Zhijiang South area, but its location is less favorable, surrounded mostly by farmland [2][3] Group 2: Transportation and Accessibility - The nearest subway station to Zhihaitang is 2 kilometers away, requiring a shuttle bus, while two main roads provide access to key areas like Future Technology City and Binjiang [3] - Future infrastructure projects, such as the Wutong Road Tunnel, could improve commuting times to the Binjiang area, enhancing the project's appeal [3] Group 3: Product Design and Features - Zhihaitang consists of 18 residential buildings with a total of 791 units, featuring practical designs aimed at young families, including a unique elevated platform and enclosed balconies [4] - The project offers a variety of unit sizes, from 106 to 164 square meters, catering to different family needs, with a focus on practicality and storage space [5] Group 4: Pricing Strategy - The initial price for Zhihaitang was set at 35,000 yuan per square meter, later adjusted to 33,500 yuan, making it the lowest price in the Zhijiang area [6] - The pricing strategy aims to attract first-time homebuyers, with the total price for the smallest unit starting at 3.35 million yuan [6][7]

Core Viewpoint - The average transaction price of newly built residential properties in Hangzhou has steadily increased, particularly in the residential sector, with a month-on-month rise of 0.44% in June [1] Group 1: Market Trends - Hangzhou has officially entered a price-unrestricted era this year, with significant price increases observed in various districts such as Gongshu Dongxin, Shangcheng Chengdong New City, and Xihu Zhijiang [1] - Over 20 projects have entered the market since the price cap was lifted, with many properties quickly selling out [4] Group 2: Sales Performance - The overall sales rate of newly launched unrestricted price properties in Hangzhou has exceeded 90%, with many projects achieving nearly 100% sales rates on the day of online selection [4] - Specific projects like "Anzhi Dixiang" and "Xiting Xiaoyue" have seen complete sell-outs within a month, with price increases from 56,264 yuan/m² to 59,373 yuan/m² [5] Group 3: Market Segmentation - While high-end improvement projects have strong sales performance, some newly launched properties are experiencing sluggish sales, particularly larger units priced over 7 million yuan [6] - The market is showing signs of differentiation, with developers needing to adjust pricing strategies in response to varying demand across different property types [6]

Core Viewpoint - The recent launch of the "Shizhouli" project in Hangzhou has sparked significant interest, with a price increase of nearly 30% compared to previous capped prices, indicating a successful price breakthrough in the real estate market [1][3][4]. Price Trends - The average price of "Shizhouli" is set at 34,760 yuan per square meter, significantly higher than the previous limit of 27,200 yuan per square meter in the area [1][3]. - Other projects in the city center and Yuhang district have also seen price increases, with the "Hua Run·Wang Yun Run Xi" project priced at 39,238 yuan per square meter, an 8.69% increase from the previous limit of 36,100 yuan per square meter [4][5]. - The "Green City·An Zhi Ding Xiang" project has a starting price of 56,264 yuan per square meter, reflecting a 19.7% increase from the previous limit of 47,000 yuan per square meter [5][6]. Market Demand - "Shizhouli" attracted 859 families for 149 available units, resulting in a low overall winning rate of 17.35%, indicating strong demand despite the price increase [3][4]. - The project has been well-received, with over 7,000 visitors in just three days during its demonstration period, showcasing its popularity [3]. Product Features - "Shizhouli" offers a range of high-quality amenities, including a sunken courtyard, underground clubhouse, and a temperature-controlled swimming pool, appealing to both first-time buyers and those seeking improved living conditions [2][3]. - The project features a unique elevated design, enhancing living comfort and providing a more spacious feel [2]. Future Developments - Several upcoming projects are expected to follow suit with price increases, including "Lun Jing Wen Hua Xuan" in the core area of Zhijiang New Town, which is anticipated to launch at around 45,000 yuan per square meter, a 20% increase from the previous limit [7][8]. - Developers are encouraged to balance pricing strategies with buyer acceptance, as previous price hikes have led to slower sales in some cases [8].

Core Viewpoint - The newly launched project "Shizhouli" in the Wuchang area has set a starting average price of 34,760 yuan per square meter, which is an increase of 7,560 yuan per square meter compared to the previous price limit of 27,200 yuan per square meter in the area, indicating a significant price adjustment in the real estate market [1][5]. Pricing and Market Dynamics - Shizhouli is the first unrestricted price project in the area, with a total of 149 units available, ranging from 106 to 139 square meters [5]. - The project was previously part of the Future Science City unit, acquired by the developer at a land price of 20,713 yuan per square meter [4]. - The price increase of Shizhouli is notable when compared to the limited-price project "Lvtin Chunxiao," which opened at a price of 27,200 yuan per square meter earlier in 2024 [5]. Product Features and Market Reception - Shizhouli offers significant product upgrades, including a wide entrance, aluminum-clad facades, and various amenities such as a heated swimming pool and gym [5]. - The market response to the price increase has been mixed, with some buyers willing to participate in the lottery for units, while others express concerns about the high prices [5]. - The developer has introduced promotional activities, such as offering parking spaces, which is relatively uncommon among recently launched unrestricted projects [5]. Upcoming Market Trends - More unrestricted price projects are expected to enter the market in May, with a focus on improvement-oriented developments in various districts, including Dongxin and Zhijiang [7]. - Projects like "Lvtin Anzhi Dixiang" and "Yunrun Xi" are anticipated to exceed previous price limits, indicating a broader trend of price restructuring across different districts [7].