Core Viewpoint - The average transaction price of newly built residential properties in Hangzhou has steadily increased, particularly in the residential sector, with a month-on-month rise of 0.44% in June [1] Group 1: Market Trends - Hangzhou has officially entered a price-unrestricted era this year, with significant price increases observed in various districts such as Gongshu Dongxin, Shangcheng Chengdong New City, and Xihu Zhijiang [1] - Over 20 projects have entered the market since the price cap was lifted, with many properties quickly selling out [4] Group 2: Sales Performance - The overall sales rate of newly launched unrestricted price properties in Hangzhou has exceeded 90%, with many projects achieving nearly 100% sales rates on the day of online selection [4] - Specific projects like "Anzhi Dixiang" and "Xiting Xiaoyue" have seen complete sell-outs within a month, with price increases from 56,264 yuan/m² to 59,373 yuan/m² [5] Group 3: Market Segmentation - While high-end improvement projects have strong sales performance, some newly launched properties are experiencing sluggish sales, particularly larger units priced over 7 million yuan [6] - The market is showing signs of differentiation, with developers needing to adjust pricing strategies in response to varying demand across different property types [6]

Core Viewpoint - The recent launch of the "Shizhouli" project in Hangzhou has sparked significant interest, with a price increase of nearly 30% compared to previous capped prices, indicating a successful price breakthrough in the real estate market [1][3][4]. Price Trends - The average price of "Shizhouli" is set at 34,760 yuan per square meter, significantly higher than the previous limit of 27,200 yuan per square meter in the area [1][3]. - Other projects in the city center and Yuhang district have also seen price increases, with the "Hua Run·Wang Yun Run Xi" project priced at 39,238 yuan per square meter, an 8.69% increase from the previous limit of 36,100 yuan per square meter [4][5]. - The "Green City·An Zhi Ding Xiang" project has a starting price of 56,264 yuan per square meter, reflecting a 19.7% increase from the previous limit of 47,000 yuan per square meter [5][6]. Market Demand - "Shizhouli" attracted 859 families for 149 available units, resulting in a low overall winning rate of 17.35%, indicating strong demand despite the price increase [3][4]. - The project has been well-received, with over 7,000 visitors in just three days during its demonstration period, showcasing its popularity [3]. Product Features - "Shizhouli" offers a range of high-quality amenities, including a sunken courtyard, underground clubhouse, and a temperature-controlled swimming pool, appealing to both first-time buyers and those seeking improved living conditions [2][3]. - The project features a unique elevated design, enhancing living comfort and providing a more spacious feel [2]. Future Developments - Several upcoming projects are expected to follow suit with price increases, including "Lun Jing Wen Hua Xuan" in the core area of Zhijiang New Town, which is anticipated to launch at around 45,000 yuan per square meter, a 20% increase from the previous limit [7][8]. - Developers are encouraged to balance pricing strategies with buyer acceptance, as previous price hikes have led to slower sales in some cases [8].

Core Viewpoint - The newly launched project "Shizhouli" in the Wuchang area has set a starting average price of 34,760 yuan per square meter, which is an increase of 7,560 yuan per square meter compared to the previous price limit of 27,200 yuan per square meter in the area, indicating a significant price adjustment in the real estate market [1][5]. Pricing and Market Dynamics - Shizhouli is the first unrestricted price project in the area, with a total of 149 units available, ranging from 106 to 139 square meters [5]. - The project was previously part of the Future Science City unit, acquired by the developer at a land price of 20,713 yuan per square meter [4]. - The price increase of Shizhouli is notable when compared to the limited-price project "Lvtin Chunxiao," which opened at a price of 27,200 yuan per square meter earlier in 2024 [5]. Product Features and Market Reception - Shizhouli offers significant product upgrades, including a wide entrance, aluminum-clad facades, and various amenities such as a heated swimming pool and gym [5]. - The market response to the price increase has been mixed, with some buyers willing to participate in the lottery for units, while others express concerns about the high prices [5]. - The developer has introduced promotional activities, such as offering parking spaces, which is relatively uncommon among recently launched unrestricted projects [5]. Upcoming Market Trends - More unrestricted price projects are expected to enter the market in May, with a focus on improvement-oriented developments in various districts, including Dongxin and Zhijiang [7]. - Projects like "Lvtin Anzhi Dixiang" and "Yunrun Xi" are anticipated to exceed previous price limits, indicating a broader trend of price restructuring across different districts [7].