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从“小城烟火”看地方文旅市场活力
稍走两步,中国证券报记者就被丹东历史文化体验馆吸引了目光。走进体验馆一楼,朝鲜族汤饭香气四 溢、特色咖啡馥郁醇香、文创产品"软萌"可爱,游客们在品尝美食的同时,也能在文创展示区选购百余 种当地特色产品。 "我喜欢的明星是丹东人,上综艺节目时经常推介丹东,所以我在国庆中秋假期期间来丹东打卡。明天 启程回家,走前除了来这儿买些海鲜公仔,还买了一些冰箱贴和开瓶器,既有地域特色又精美好玩,打 算作为伴手礼送给朋友。"游客王女士拿着刚入手的一袋子文创产品说。 文旅消费一头连着民生幸福,一头连着经济发展。文旅市场的火爆也带动了当地经济的发展,热门景区 周边不断涌现具有当地特色的餐馆、温泉酒店等业态,也激活了烤海鲜、烤冷面等地摊经济。 丹东文旅产业的蓬勃脉动,背后是政府部门、金融机构以及相关企业握指成拳、同向发力的生动写照。 以丹东的国家级旅游休闲街区——安东老街建设为例,工商银行丹东分行在政府部门的组织协调下,根 据安东老街入驻商户小且散的经营特点,根据商户的实际经营情况和未来经营方向,为商户提供个性化 的金融服务方案,助力商户扩大经营规模、更新设备等,促进当地文旅产业发展。 丹东市政府有关部门此前表示,2025年丹东市 ...
市集摆摊,先赔为敬
虎嗅APP· 2025-05-08 13:13
Core Viewpoint - The article discusses the rise and challenges of the street vendor economy, highlighting the allure of entrepreneurship among young people and the realities they face in this sector [3][11][12]. Group 1: Street Vendor Economy Overview - The street vendor economy has gained popularity as a means for young people to achieve financial independence, with many viewing it as a viable entrepreneurial path [11][12]. - Government policies have shifted to support street markets, with cities promoting "creative night markets" and "composite commercial streets" as part of urban planning [11][12]. - The presence of well-known restaurant brands in the street vendor scene indicates a growing acceptance and integration of this economy into mainstream commerce [11][12]. Group 2: Characteristics of Street Vendors - Street vendors are increasingly influenced by internet culture, often replicating trendy food items that gain popularity on social media platforms [7][8]. - There is a notable generational difference in product selection among vendors, with older vendors opting for traditional items while younger ones experiment with innovative concepts [9][10]. - The street vendor market exhibits significant urban differentiation, with unique offerings in major cities compared to lower-tier cities [9][10]. Group 3: Challenges Faced by New Vendors - Many new vendors underestimate the costs associated with starting a stall, including high rental fees and the expenses of equipment and supplies [16][17]. - The influx of online courses and tutorials has led to a misconception that starting a street vendor business is easy, resulting in many vendors facing financial losses [15][16]. - Despite the vibrant street vendor scene, consumers are increasingly finding prices comparable to or even higher than traditional restaurants, leading to dissatisfaction [17].
市集摆摊,先赔为敬
Hu Xiu· 2025-05-06 08:12
外行人的摆摊,就像《我爱我家》里的贾志国。受点刺激、重入浪潮,把扬州灌汤包"改良"成了巨无霸。创新是真的,搁今天肯定有人咔咔拍照拍视频发 上网。但既没有厨艺、也不懂生意,虚热闹一场,只留下打发不完的剩货和对个人能力边界的重新确认。 摆摊卖点啥 贾志国卖包子不靠谱,那应该卖点啥?选品是摆摊的第一步,仅在小红书一个平台,"地摊卖什么"的标签下就有35万篇笔记,足见新手摊主们的困惑。 据硬糖君观察,目前地摊选品至少有三个特征:潮流化、代际性和城市差异。 潮流化就是地摊始终紧跟互联网美食文化,摊主们只是网红产品的搬运工。暴打柠檬茶火了,全国各地的小摊、夜市几乎一夜上线同款产品,名字从暴打 渣男一路来到了暴打前任、暴打甲方、暴打无良老板等等。这种追逐网红流量不仅体现小吃品类,卖崽青蛙、福建簪花都曾是地摊夜市的热门单品。 最让硬糖君震惊的,还是在长沙卖荣昌卤鹅的地摊摊主们。其中有一个,还特意把文和友老板和卤鹅哥的互动片段剪成鬼畜视频,在摊位现场轮番播放, 喜剧效果直接拉满。路过的人都忍不住掏出手机,但掏钱买单的就寥寥无几,生意那叫一个冷清。 潮流的生活理念也是市集的常用噱头,正如硬糖君开篇所言,如今的限定主题市集层出不穷 ...