根据窄门餐眼，全国有27667家沙县小吃、32213家兰州拉面尚在经营，而规模最大的烤冷面品牌"了 辛"，也只有194家门店被记录在册。 线上数据当然不能描摹世界的全貌。没人能想起来烤冷面有什么著名品牌，但在东北，几乎每个人都 能闭眼给出几个吃烤冷面的好去处，例如一中门口，或是县医院所在的那条街。 以下文章来源于刺猬公社 ，作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 本文来自微信公众号： 刺猬公社 ，作者：ddaydoris，编辑：陈梅希，题图来自：视觉中国 关于烤冷面，我有太多困惑。例如，外星人是不是篡改了大众对烤冷面的记忆？又例如，这样一种国 民小吃，为什么没有像沙县小吃和兰州拉面一样成为某一种连锁品牌？或者至少像重庆小面、天津煎 饼那样孕育出一些叫得上名字的连锁餐饮？ 没错，就像每个人的知识库里都有一个"一中"那样，我们这代人的记忆里也都有一个"最佳版本烤冷 面"。倘若我们谈论的是同一个"一中"，那意味着我们来自相同地域；而倘若我们爱吃的烤冷面摊位 是同一家，那意味我们在时间和空间概念上进一步靠近。 品牌凝聚起商业价值，是一种商业共同体，而烤冷面则更像是凝聚了时间和空间的记忆共同体。 以 ...

以下文章来源于刺猬公社 ，作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 东北烤冷面简史。 文 ｜ ddaydoris 编辑 ｜ 陈梅希 来源｜ 刺猬公社（ID：ciweigongshe） 封面来源 ｜ IC Photo 关于烤冷面，我有太多困惑。例如，外星人是不是篡改了大众对烤冷面的记忆？又例如，这样一种国民小吃，为什么没有像沙县小吃和兰州拉面一样成为某 一种连锁品牌？或者至少像重庆小面、天津煎饼那样孕育出一些叫得上名字的连锁餐饮？ 根据窄门餐眼，全国有27667家沙县小吃、32213家兰州拉面尚在经营，而规模最大的烤冷面品牌"了辛"，也只有194家门店被记录在册。 线上数据当然不能描摹世界的全貌。没人能想起来烤冷面有什么著名品牌，但在东北，几乎每个人都能闭眼给出几个吃烤冷面的好去处，例如一中门口，或 是县医院所在的那条街。 没错，就像每个人的知识库里都有一个"一中"那样，我们这代人的记忆里也都有一个"最佳版本烤冷面"。倘若我们谈论的是同一个"一中"，那意味着我们来 自相同地域；而倘若我们爱吃的烤冷面摊位是同一家，那意味我们在时间和空间概念上进一步靠近。 品牌凝聚起商业价值，是一种商业共同体，而 ...

Core Viewpoint - The article explores the cultural significance and evolution of "Kao Leng Mian" (grilled cold noodles) in China, highlighting its transformation from a regional delicacy to a standardized street food across the country, while also reflecting on the nostalgia associated with its original form. Group 1: Brand and Market Presence - There are 27,667 operating Sha County snacks and 32,213 Lanzhou noodles in China, while the largest Kao Leng Mian brand, "Liao Xin," has only 194 recorded stores [1] - Kao Leng Mian has not developed into a recognizable chain brand like other regional foods, indicating a lack of commercial branding despite its popularity [1][23] - The modern version of Kao Leng Mian has become a ubiquitous part of contemporary dining, with standardized recipes and ingredients widely available [21][22] Group 2: Cultural and Historical Context - Kao Leng Mian is described as a memory community that reflects time and space rather than a commercial brand, emphasizing its cultural roots [2] - The dish originated in 1996 in Mishan City, Heilongjiang Province, and has since evolved, with various iterations emerging across different regions [9] - The nostalgia for the original version of Kao Leng Mian is prevalent among consumers, with many recalling their childhood experiences associated with the dish [24][26] Group 3: Evolution and Standardization - The original form of Kao Leng Mian was a loose cold noodle dish, which has been replaced by a standardized version that includes a flat noodle wrapped with various toppings [6][20] - The dish has undergone significant changes, with the introduction of pre-made ingredients and a simplified preparation process, making it easier to replicate [21][22] - The evolution of Kao Leng Mian reflects broader trends in the food industry, where convenience and standardization often take precedence over traditional methods [23]

Core Insights - Dandong has become a popular tourist destination, leveraging its unique geographical advantages and cultural resources to attract visitors [1][2] Tourism Growth - During the 2025 National Day and Mid-Autumn Festival holiday, Dandong received a 26.38% year-on-year increase in tourist numbers and a 49.04% increase in tourism revenue [1] - The tourism industry in Dandong encompasses various sectors including dining, accommodation, transportation, entertainment, and shopping, indicating a comprehensive economic model of "cultural tourism + various industries" [1] Cultural and Economic Impact - The local economy is benefiting from the booming tourism market, with an increase in local restaurants, hot spring hotels, and street food vendors emerging around popular attractions [2] - The Dandong Historical and Cultural Experience Center showcases local cuisine and creative products, enhancing the visitor experience and promoting local culture [2] Government and Financial Support - The Dandong government aims to establish a "high-quality cultural and tourism integration development demonstration area" by 2025, focusing on the dual-driven model of "cultural tourism + various industries" [3] - Financial institutions, such as the Industrial and Commercial Bank of China, are providing tailored financial services to local businesses, supporting their growth and modernization [2]

Core Viewpoint - The article discusses the rise and challenges of the street vendor economy, highlighting the allure of entrepreneurship among young people and the realities they face in this sector [3][11][12]. Group 1: Street Vendor Economy Overview - The street vendor economy has gained popularity as a means for young people to achieve financial independence, with many viewing it as a viable entrepreneurial path [11][12]. - Government policies have shifted to support street markets, with cities promoting "creative night markets" and "composite commercial streets" as part of urban planning [11][12]. - The presence of well-known restaurant brands in the street vendor scene indicates a growing acceptance and integration of this economy into mainstream commerce [11][12]. Group 2: Characteristics of Street Vendors - Street vendors are increasingly influenced by internet culture, often replicating trendy food items that gain popularity on social media platforms [7][8]. - There is a notable generational difference in product selection among vendors, with older vendors opting for traditional items while younger ones experiment with innovative concepts [9][10]. - The street vendor market exhibits significant urban differentiation, with unique offerings in major cities compared to lower-tier cities [9][10]. Group 3: Challenges Faced by New Vendors - Many new vendors underestimate the costs associated with starting a stall, including high rental fees and the expenses of equipment and supplies [16][17]. - The influx of online courses and tutorials has led to a misconception that starting a street vendor business is easy, resulting in many vendors facing financial losses [15][16]. - Despite the vibrant street vendor scene, consumers are increasingly finding prices comparable to or even higher than traditional restaurants, leading to dissatisfaction [17].

Core Insights - The article discusses the evolving landscape of street vending, highlighting the challenges and trends faced by vendors in the current market environment [1][8][9]. Group 1: Trends in Street Vending - Street vendors are increasingly influenced by internet food culture, often replicating popular online products to attract customers [3][4]. - There is a notable generational difference in product selection among vendors, with older vendors favoring traditional items while younger ones seek innovation [6][7]. - The rise of themed markets and events, such as "carbohydrate freedom festivals" and "handicraft festivals," reflects a trend towards niche marketing in street vending [5][9]. Group 2: Economic Dynamics - The street vending economy has transformed from a passive income source during economic downturns to a popular entrepreneurial avenue for youth [8][10]. - Government policies have shifted to support street markets, with cities promoting "creative night markets" and "composite commercial streets" [9][10]. - The cost of operating a street stall has increased, with vendors facing high fees for prime locations and additional costs for sanitation and management [22][23]. Group 3: Consumer Perception - Despite the growth of street vending, consumers are expressing dissatisfaction with rising prices, often finding street food comparable to or more expensive than traditional restaurants [25][27]. - The perception of street food as a cost-effective option has diminished, leading to complaints about affordability among consumers [28][29].