Core Insights - Yanjing Beer is expanding into the health industry with its Yanjing Nutrition initiative, focusing on promoting self-developed health products like natto and polypeptides [1][2] - As of the first half of 2025, beer products still account for 92.26% of Yanjing Beer's revenue, amounting to 7.896 billion yuan [1] - The company aims to strengthen its core beer business while diversifying into health products, indicating a strategic shift towards a broader market [1][3] Group 1: Health Product Development - Yanjing Natto, made from fermented soybeans, is highlighted for its high nutritional value, containing essential amino acids, calcium, iron, potassium, and vitamin K2 [2] - The company has established Beijing Yanjing Biotechnology Co., Ltd. in collaboration with the China Food Fermentation Industry Research Institute, focusing on a dual-driven model of "independent research and collaborative development" [2] - Yanjing Beer is committed to providing high-quality health products, emphasizing a focus on fermentation and health [2] Group 2: Financial Performance - For the first nine months of 2025, Yanjing Beer reported a revenue of 13.433 billion yuan, a year-on-year increase of 4.57%, and a net profit of 1.770 billion yuan, up 37.45% [4] - The company is implementing a diversified strategy, combining beer and beverage marketing to enhance its product matrix and market presence [4] Group 3: Product Diversification - Yanjing Beer has launched a beverage line, including the Best Soda series, which aims to complement its beer offerings and expand its commercial portfolio [4] - The health product range includes various items such as natto capsules, polypeptides, organic whole milk powder, probiotics, and fermented liquids, showcasing the company's commitment to health [5]

近日，燕京啤酒在互动平台向投资者表示，燕京营养家是燕京啤酒布局大健康产业的重要市场举措，由 北京燕京中发生物技术有限公司专业运营，作为其线下销售渠道，重点推广燕京纳豆、纳福多肽等自主 研发的健康产品。燕京啤酒总部位于北京市顺义区，公司股票于1997年7月在深交所挂牌上市交易。 2025年1至9月，燕京啤酒实现营收65.45亿元，同比增长8.58%（调整后）；实现归母净利润14.66亿 元，同比下降4.28%（调整后）。2025年上半年，燕京啤酒的啤酒产品实现营收78.96亿元，占营收比重 为92.26%。 ...

证券日报网讯 12月5日，燕京啤酒在互动平台回答投资者提问时表示，燕京纳豆及燕京纳福多肽是公司 控股子公司北京燕京中发生物技术有限公司研发生产的产品。燕京营养家是北京燕京中发生物技术有限 公司的线下销售渠道，致力于为消费者提供更多科学、安全的健康选择。 （文章来源：证券日报） ...

Core Viewpoint - Yanjing Beer is integrating its brand strength into the health industry through natto production, aiming to establish a new trust paradigm for consumers' healthy lifestyles and improve health standards [1][2] Group 1: Company Strategy - Yanjing Beer has recognized the significant value of natto since 2001, collaborating with the Chinese Food Fermentation Industry Research Institute to establish Beijing Yanjing Zhongfa Biotechnology Co., Ltd [5] - The company aims to promote natto from a single product to a health ecosystem, focusing on both traditional fermentation methods and modern biotechnology for quality control [5][6] - Yanjing Health's mission is to ensure that one hundred million Chinese people consume national brand natto, transitioning natto from a traditional food to a health necessity [5][6] Group 2: Health and Nutrition - Natto is highlighted as a highly nutritious food, containing higher levels of protein, fiber, calcium, and iron compared to cooked soybeans, and is easier for the body to absorb due to fermentation [2][5] - The health benefits of natto include the presence of bioactive substances such as nattokinase, isoflavones, saponins, and vitamin K2, which are essential for maintaining health [2][5] Group 3: Cultural Promotion - The 8th China (Yanjing) Natto Culture Festival aims to promote natto health culture and has conducted thousands of health education lectures across various cities, benefiting millions [6][7] - The festival's theme, "Technology Empowers Tradition, Innovation Leads Health," reflects the company's commitment to integrating modern health needs with traditional practices [6][7] Group 4: Market Positioning - Yanjing's entry into the natto market signifies a shift from niche recognition to mainstream demand, indicating a broader acceptance of natto as a health food in the national diet [5][6] - The company is positioning itself as a leader in the health industry by combining brand reputation, technological innovation, and transparency in its operations [6][7]

Core Viewpoint - Yanjing Beer has achieved significant revenue and net profit growth due to product structure optimization, cost control, and market expansion [1][2][3] Financial Performance - The company expects a net profit of 1.062 billion to 1.137 billion yuan for the first half of 2025, representing a year-on-year growth of 40% to 50% [1][3] - From 2020 to 2024, Yanjing Beer's revenue increased from 10.928 billion yuan to 14.667 billion yuan, a cumulative growth of 34%, while net profit surged from 197 million yuan to 1.056 billion yuan, an increase of over 400% [2][3] Brand Value - Yanjing Beer was included in the "China's 500 Most Valuable Brands" list with a brand value of 237.9 billion yuan in 2025, up from 180.575 billion yuan in 2023 and 223.695 billion yuan in 2024 [3] Product Strategy - The company has focused on a big product strategy and expansion of mid-to-high-end production capacity, with the revenue share of mid-to-high-end products rising from 59.81% in 2020 to 67.01% in 2024 [1][4] - The Yanjing U8 product has seen an average annual sales growth of over 30% since its launch in 2020, with sales exceeding 5 billion yuan in 2024, accounting for 35% of the company's beer business revenue [4] Market Expansion - Yanjing Beer has entered international markets through Southeast Asian agents, achieving export revenue of 120 million yuan in 2024, a 40% year-on-year increase [4] - The company has diversified its product line by launching beverages like Beistejia soda and health foods, with non-beer business revenue reaching 820 million yuan in 2024, a 22% increase [5]

Group 1: Company Overview and Product Strategy - The company is committed to a major product strategy centered around the Yanjing U8, enhancing brand promotion to solidify market position [1] - Continuous expansion into mid-to-high-end product lines, including Yanjing V10 and Lion King series, to diversify product offerings [1] - The product matrix aims to cover various consumer scenarios and tiers across the nation [1] Group 2: Non-Beer Business - The non-beer segment includes bottled water, beverages, and Yanjing natto, contributing to product diversification [2] - Best beverage is the company's first nationwide beverage flagship product, leveraging synergies with beer operations [1][2] Group 3: Supply Chain Optimization and Smart Manufacturing - The company emphasizes supply chain optimization and smart manufacturing, having completed a digital transformation plan for the "14th Five-Year Plan" [3] - Implementation of a comprehensive supply chain management system to enhance procurement and logistics efficiency [3] - Focus on reducing warehousing and logistics costs through digital management of the entire supply chain [3] Group 4: Digital Transformation Outcomes - Active promotion of digital construction to refine operational management and enhance data governance [4] - Completion of supply chain digital technology transformation planning and platform establishment [4] - Future goals include comprehensive upgrades in products, markets, and management, aiming to enhance brand influence and core competitiveness [4]