以下文章来源于昕锐消费笔谈 ，作者孟昕赵梦菲金桐羽 昕锐消费笔谈 . 以新锐视角分享和传递家电、轻工及智能制造等新消费的研究心得 文章转自2025年07月31日太平洋家电轻工团队报告，分析师： 孟昕 、赵梦菲、 金桐羽 投资要点 行业分析：内销政策利好叠加外销复苏，两轮车行业发展前景广阔。 1）内销： 新强标政策出台加速低质低价产品出清，叠加2025年以旧换新政策延续促进更新 需求，两轮车行业规模和集中度均有望进一步提升，2025年中国两轮电动车销量有望达5200万台。 2）外销： 东南亚多国推出"油改电"补贴，越南河内"禁摩"有 望进一步助推电动两轮车东南亚市场的增长，或将为两轮车出口带来新增量。 公司分析：产品端深耕两轮并拓展三轮业务，渠道生产端不断突破 。 1）产品端： 公司两轮车业务已实现电动自行车、电动摩托车品类全价格段覆盖，智能化方 面局车产品实现规模高速扩张，同时规模效应也或将帮助盈利能力提升。 女积性极客完群善，多共端同协助同推生收态入体规系模，和高产端品化结方构面的旗不舰断新提品升Q7；和公A7plus 司电动助三力轮公车司业两务轮在车行业业务竞价争格格天局花较板为上分探散至的5000背景元 ...

Core Viewpoint - The 2025 South China International Electric Vehicle and Parts Exhibition will be held from June 13 to 15 in Guangzhou, showcasing the latest innovations and products from leading companies in the electric vehicle industry, with Aima Technology being a key participant [1][3]. Group 1: Event Overview - The South China Electric Vehicle Exhibition has become a significant platform for the two-wheeler industry, featuring numerous new products and technologies, and attracting a professional audience [3]. - Aima Technology, recognized as a leading brand in the electric two-wheeler sector, will showcase its innovative products, including the Aima Metaverse series and A7 series, at booth 1A03 [1][3]. Group 2: Company Performance - Aima Technology reported a strong performance in Q1 2025, with revenue reaching 6.232 billion yuan, a year-on-year increase of 25.82%, and a net profit attributable to shareholders of 605 million yuan, up 25.12% [7]. - The company's cash flow from operating activities also saw significant growth, amounting to 1.302 billion yuan, reflecting a 91.14% increase [7]. Group 3: Product Innovation and User Focus - Aima Technology emphasizes a user-centric approach, continuously investing in technology to create products that resonate with consumer needs [10]. - The company’s models, such as the Aima Metaverse Play and A7 series, have won prestigious design awards, highlighting their commitment to innovation and market alignment [10]. - Aima's product lineup targets various consumer segments, including young women and families, showcasing a deep understanding of emotional and practical consumer needs [13]. Group 4: Industry Trends and Future Outlook - The upcoming implementation of new national standards on September 1 is expected to reshape the industry’s policy environment and competitive landscape, driving technological innovation and enhancing user experience [13]. - The 2025 South China Electric Vehicle Exhibition will serve as a vital platform for Aima Technology and other leading brands to demonstrate their technological prowess and solidify their market leadership [13].

Core Viewpoint - The electric two-wheeler industry is approaching a high prosperity turning point due to policy support and market structure optimization, with slight growth in revenue and profit expected in 2024 [1] Financial Performance - In 2024, the company achieved revenue of 21.61 billion yuan, a year-on-year increase of 2.7%, and a net profit of 1.99 billion yuan, up 5.7% year-on-year [2][8] - In Q4 2024, revenue reached 4.14 billion yuan, a 15.7% increase year-on-year but a 39.7% decrease quarter-on-quarter; net profit was 430 million yuan, up 34.2% year-on-year but down 28.0% quarter-on-quarter [2][8] - The company sold 7.536 million electric bicycles in 2024, a decrease of 0.9% year-on-year, while electric motorcycle sales fell by 11.8% to 2.369 million units; however, electric tricycle sales increased by 28.9% to 550,000 units [2][8] Profitability Improvement - The company's gross margin for 2024 was 17.8%, an increase of 1.3 percentage points year-on-year, and the net margin was 9.3%, up 0.3 percentage points year-on-year [2][14] - In Q4 2024, the gross margin was 19.5%, down 0.4 percentage points year-on-year but up 2.7 percentage points quarter-on-quarter; the net margin was 10.6%, up 1.3 percentage points year-on-year and 1.7 percentage points quarter-on-quarter [2][14] Product and Channel Development - The company is expanding its product lines, including women's products, technology products, commercial vehicles, and high-end tricycles, to meet diverse consumer needs [4][20][22] - The company plans to increase the number of its terminal stores from 30,000 in 2023, aiming to enhance sales efficiency and market reach [26][20] - The electric tricycle segment is expected to become a new growth point, with sales projected to grow significantly due to strong market demand [5][28] Market Outlook - The electric tricycle market in China has significant growth potential, with sales reaching 13.95 million units in 2022 and a compound annual growth rate of 6.25% from 2017 to 2022 [28] - The company aims to strengthen its position in the electric tricycle market by enhancing product offerings and leveraging its extensive distribution network [28]