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名酒下沉、年轻人口味变迁,牛栏山“光瓶酒之王”的半年悲歌
Sou Hu Cai Jing· 2025-09-03 09:50
半年净利暴跌59%,谁"偷"走了牛栏山的利润? 有行业人士分析,牛栏山长期依赖的餐饮渠道正在经历结构性下滑,而以汾酒、泸州老窖为代表的名酒企业正强势下沉,抢占牛 栏山的大众价格带市场。 渠道失守 有餐饮老板称,今年所拿货的牛栏山,相较于以往,走量慢了很多,同比去年,今年牛栏山的开瓶率变低了,不过中小型餐饮终 端正在减少白酒进货量。 餐饮消费中,啤酒等低度酒饮占据主导,而选择白酒的消费者,越来越多地倾向于自带通过零售渠道购买的高端产品。这使得主 打大众价格带的牛栏山在餐桌上逐渐"失位"。 餐饮渠道萎缩、名酒下沉挤压、年轻消费偏好变迁,曾凭借"白牛二"行走天下的牛栏山,面临前所未有的生存难题。 | 主要产品 | 生产量 | 销售量 | 库存宜 | | 生产量同比 销售量同比 库存量同比 | | | --- | --- | --- | --- | --- | --- | --- | | | (千升) | (千升) | (千升) | 变动(%) | 变动(%) | 变动(%) | | 42 度 500ml 牛栏山陈酿酒 | 65, 203. 23 | 115.405.25 | 4.093.94 | -58.63% | ...
南京市江宁区市场监督管理局食品安全监督抽检信息公告(2025年第11期)
| 索 引 号: | 013053208/2025-50493 | 主题分类: | 市场监管、安全生产监管 | | --- | --- | --- | --- | | 组配分类: | 食品安全监管 | 体裁分类: | 公告 | | 发布机构: | 江宁区市场监管局 | 生成日期: | 2025-07-24 | | 生效日期: | | 废止日期: | | | 信息名称: | 南京市江宁区市场监督管理局食品安全监督抽检信息公告(2025年第11期) | | | | 文 득: | | 关键词: | 食品安全:监督抽检:信息公告 | | 内容概览: | | | | | 在线链接地址: | | | | | 文件下载: | [↓] 南京市江宁区市场监督管理局食品安全监督抽检信息公告 (2025年第11期).x1sx | | | 南京市江宁区市场监督管理局食品安全监督抽检信息公告(2025年第11期) | | | | 江宁区食品抽样检测产品信息公示名册(2025年) | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ...
安徽省池州市市场监督管理局发布农村假冒伪劣食品专项整治典型案例(第一批)
池州市市场监督管理局发布农村假冒伪劣食品专项整治典型案例(第一批) 为着力解决人民群众反映强烈的农村食品安全突出问题,根据市场监管总局、省市场监管局《关于开展农村假冒伪劣食品专项整治行动》要求,全市市场监 管部门扎实开展农村假冒伪劣食品风险隐患排查,依法查处农村假冒伪劣食品生产经营违法行为。现公开曝光农村假冒伪劣食品专项整治行动第一批5起典 型食品违法案例,通过"以案释法""以案促改",切实提高全市食品生产经营者的食品安全责任意识。 案例一:池州某食品有限公司未取得食品生产许可从事食品生产经营活动、对其生产的食品作虚假的商业宣传案 2025年7月10日,池州市市场监督管理局对池州某食品有限公司未取得食品生产许可从事食品生产经营活动、对其生产的食品作虚假的商业宣传、未建立食 品原料、食品添加剂进货查验记录制度的行为,责令当事人改正违法行为,对当事人作出:警告、没收违法生产经营的食品、没收违法所得23451.50元、罚 款15128.23元的行政处罚。 根据交办线索,2025年4月28日,池州市市场监督管理局执法人员依法对当事人进行检查,发现当事人持有的食品生产许可证载明的食品许可类别:糕点, 但当事人生产糖果制 ...
安徽省蚌埠市市场监管局公布“守护消费”铁拳行动第一批典型案例
Group 1 - The article discusses the enforcement actions taken by the Anhui Provincial Market Supervision Administration to protect consumer rights and maintain market order, focusing on issues like consumer fraud, food safety, and counterfeit products [1][2] - A total of several typical cases were highlighted, including the sale of substandard fertilizers, unauthorized use of food additives, and infringement of trademark rights [1][2][3] Group 2 - The case involving Huaiyuan County Liao Kun Agricultural Materials Business was penalized for selling unqualified compound fertilizers, resulting in a fine of 37,000 yuan for violating product quality laws [1][2] - The case against Bengbu Shunwen Trading Co., Ltd. involved the illegal sale of food products with excessive food additives and operating without a license for bulk food sales, leading to a fine of 20,000 yuan and confiscation of illegal gains [2][3] - The enforcement actions also included the confiscation of counterfeit "Niulanshan" liquor from a local store, with a fine of 6,000 yuan imposed for trademark infringement [4][5] Group 3 - The article emphasizes the importance of product quality in agricultural inputs, stating that enforcement against sellers of substandard fertilizers is crucial for agricultural safety and market order [2][8] - The enforcement actions serve to enhance public awareness of food safety and the responsibilities of producers and sellers in ensuring compliance with safety standards [4][8] - The penalties imposed on businesses for selling non-compliant products, such as gas stoves lacking safety features, are aimed at protecting consumer safety and promoting adherence to national standards [7][8]