牛栏山陈酿酒
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江苏省扬州市江都区市场监管局:打击侵权假冒行为 规范白酒市场秩序
Zhong Guo Zhi Liang Xin Wen Wang· 2025-12-01 05:32
接下来,江都区市场监管局将加大对辖区酒类市场的监督检查力度,引导经营者增强自律意识,督促商 家严格履行进货查验制度,严厉打击销售假冒白酒的行为,切实维护消费者的合法权益。(江苏省扬州 市江都区市场监管局 朱涛 邱健羽 刘勇翔) 中国质量新闻网讯 日前,江苏省扬州市江都区市场监管局接到北京顺鑫农业股份有限公司牛栏山酒厂 的举报线索,反映辖区内某超市涉嫌销售假冒的"牛栏山"陈酿酒,接报后,江都区市场监管局立即组织 执法人员,联合相关酒厂工作人员对被举报经营户开展现场检查。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 在现场,执法人员共发现有419瓶"牛栏山"陈酿酒(酒精度:42%,净含量:500mL)在售,这些白酒 从外观上看似乎与正版"牛栏山"陈酿酒没有区别,但经酒厂工作人员鉴定,这些白酒实际为侵犯"牛栏 山"商标专用权的假冒产品,执法人员依法对涉案白酒予以扣押。酒厂工作人员分享鉴定经验:一是瓶 盖上的波浪纹过于平整,不符合正品酒的包装工艺;二是酒瓶内部无生产日期的激光打码标识,无法对 应瓶盖上的生产批次及日期;三是酒瓶外包装标签的胶痕不规则,且标签边缘过于平整。当日,执法人 员依法扣押假酒,对涉 ...
名酒下沉、年轻人口味变迁,牛栏山“光瓶酒之王”的半年悲歌
Sou Hu Cai Jing· 2025-09-03 09:50
Core Viewpoint - The company 牛栏山 is facing unprecedented survival challenges due to a significant decline in net profit by 59% and a 19.24% drop in revenue, attributed to shrinking restaurant channels, competition from premium liquor brands, and changing consumer preferences [1][3][4]. Group 1: Financial Performance - In the first half of 2025, the company reported a revenue of 4.593 billion yuan, a year-on-year decrease of 19.24% [4]. - The net profit attributable to the parent company was 173 million yuan, reflecting a 59.09% decline compared to the previous year [4]. - The revenue from distribution decreased by 23.36% to 3.593 billion yuan [7]. Group 2: Market Challenges - The company is experiencing "cyclical and structural" pressures, with a structural decline in the restaurant channel and competition from premium brands like 汾酒 and 泸州老窖 [5]. - The consumption of lower-alcohol beverages like beer is dominating the market, leading to a reduced presence of 牛栏山 in dining settings [6]. - The number of distributors in Beijing decreased by 3 to 69, while the number of distributors outside Beijing fell by 20 to 368 [6]. Group 3: Product Performance - The production and sales of 牛栏山's main products have seen significant declines, with the 42-degree 500ml 牛栏山陈酿酒 production down by 58.63% and sales down by 33.05% [4]. - The low-end liquor segment, priced below 10 yuan per 500ml, saw a revenue drop of 25.41%, while mid-to-high-end products also experienced declines of 21.87% and 12.32% respectively [8]. - The company's high-end strategy is hindered by its established brand perception as a "popular" liquor, making it difficult to sell higher-priced products [8][9]. Group 4: Strategic Initiatives - The company is attempting to innovate with products like "牛碧桶," which combines its liquor with Sprite to appeal to younger consumers [10]. - However, the overall high-end strategy faces challenges due to a lack of consumer engagement and the disappearance of traditional drinking scenarios [10]. - The company must adapt to structural changes in the industry to survive amidst increasing market fragmentation and evolving consumer preferences [10].
南京市江宁区市场监督管理局食品安全监督抽检信息公告(2025年第11期)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-08-07 08:44
Group 1 - The announcement from Jiangning District Market Supervision Administration focuses on food safety supervision and inspection results for 2025 [1][3] - The document includes a list of food products sampled for testing, detailing the names, specifications, and inspection results [3][4] - Various food safety parameters were tested, including residual levels of sulfur dioxide, preservatives, and other harmful substances [3][5] Group 2 - Specific food items tested include seasoning powders, tofu products, and canned goods, with detailed results on compliance with safety standards [3][4] - The inspection results indicate that the tested samples generally met safety standards, highlighting the effectiveness of local food safety regulations [3][4] - The document serves as a public record to enhance transparency and consumer trust in food safety practices within the region [1][3]
安徽省池州市市场监督管理局发布农村假冒伪劣食品专项整治典型案例(第一批)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-08-06 07:40
Core Viewpoint - The article highlights the first batch of typical cases in the special rectification of counterfeit and inferior food products in rural areas, aiming to address significant food safety issues reported by the public [2][3][4][5][6][7][8] Group 1: Case Summaries - Case 1: A food company in Chizhou was penalized for operating without a food production license, making false commercial claims, and failing to maintain records of food raw materials and additives. The penalties included a warning, confiscation of illegal products, and fines totaling 38,579.73 yuan [2][3] - Case 2: A noodle shop in Qingyang was found selling counterfeit liquor, resulting in the confiscation of six bottles and a fine of 600 yuan [4] - Case 3: A food factory in Chizhou was penalized for exceeding the permissible use of food additives, receiving a warning and fines totaling 5,020 yuan [5] - Case 4: A barbecue shop in Dongzhi County was caught selling duck meat as beef, leading to confiscation of illegal profits and fines totaling 1,233.60 yuan [6] - Case 5: A delicacy shop in Shitai County was penalized for using expired food materials and additives, resulting in the confiscation of expired products and a fine of 3,000 yuan [7][8]
安徽省蚌埠市市场监管局公布“守护消费”铁拳行动第一批典型案例
Zhong Guo Zhi Liang Xin Wen Wang· 2025-06-03 06:24
Group 1 - The article discusses the enforcement actions taken by the Anhui Provincial Market Supervision Administration to protect consumer rights and maintain market order, focusing on issues like consumer fraud, food safety, and counterfeit products [1][2] - A total of several typical cases were highlighted, including the sale of substandard fertilizers, unauthorized use of food additives, and infringement of trademark rights [1][2][3] Group 2 - The case involving Huaiyuan County Liao Kun Agricultural Materials Business was penalized for selling unqualified compound fertilizers, resulting in a fine of 37,000 yuan for violating product quality laws [1][2] - The case against Bengbu Shunwen Trading Co., Ltd. involved the illegal sale of food products with excessive food additives and operating without a license for bulk food sales, leading to a fine of 20,000 yuan and confiscation of illegal gains [2][3] - The enforcement actions also included the confiscation of counterfeit "Niulanshan" liquor from a local store, with a fine of 6,000 yuan imposed for trademark infringement [4][5] Group 3 - The article emphasizes the importance of product quality in agricultural inputs, stating that enforcement against sellers of substandard fertilizers is crucial for agricultural safety and market order [2][8] - The enforcement actions serve to enhance public awareness of food safety and the responsibilities of producers and sellers in ensuring compliance with safety standards [4][8] - The penalties imposed on businesses for selling non-compliant products, such as gas stoves lacking safety features, are aimed at protecting consumer safety and promoting adherence to national standards [7][8]