Core Viewpoint - The article discusses the current state of the liquor industry, particularly focusing on the performance and strategies of various brands, highlighting the challenges and opportunities within the market. Group 1: Industry Performance - The liquor industry is experiencing a significant shift, with a noted decline in May's returns at -0.5%, attributed to the "chicken hatching" system, which suggests that concentrated investments bear higher risks but also potential rewards [2] - The article emphasizes that the current market dynamics are different from the past, with brands like Lao Jiao needing to adapt to new consumer behaviors and market conditions [2][3] - The article mentions that the government consumption accounts for less than 5% of liquor consumption, indicating that the impact of regulatory changes may be overstated [3] Group 2: Brand Analysis - Lao Jiao's high dependence on its flagship product, Guojiao, poses a risk, as any fluctuations in its performance can significantly impact the overall brand [4] - The article suggests that while Guojiao maintains stability in certain markets, the low-degree Guojiao has shown year-on-year growth, indicating a potential area for expansion [4] - The competitive landscape is shifting, with brands like Yanghe facing challenges due to their weaker fundamentals, while Lao Jiao is positioned to capitalize on current market conditions [3][4] Group 3: Market Outlook - The article predicts that the current inventory crisis in the liquor market will lead to a reshuffling of brand rankings, establishing a new market structure for the next decade or two [4] - The projected top ten liquor brands for 2024 include Moutai, Wuliangye, Fenjiu, Lao Jiao, Yanghe, and others, indicating a competitive market landscape [5]