2025 年 07 月 21 日 公司研究 评级：买入(维持) 研究所： 证券分析师： 马川琪 S0350523050001 macq@ghzq.com.cn 证券分析师： 廖小慧 S0350524080002 liaoxh@ghzq.com.cn [Table_Title] Q2 主品牌流水略有压力，户外品牌增长强劲 ——安踏体育（02020）2025Q2 运营点评 最近一年走势 | 相对恒生指数表现 | | 2025/07/18 | | | --- | --- | --- | --- | | 表现 | 1M | 3M | 12M | | 安踏体育 | 0.2% | 5.5% | 29.1% | | 恒生指数 | 4.7% | 16.0% | 39.6% | | 市场数据 | 2025/07/18 | | --- | --- | | 当前价格（港元） | 93.65 | | 52 周价格区间（港元） | 65.55-107.50 | | 总市值（百万港元） | 262,895.51 | | 流通市值（百万港元） | 262,895.51 | | 总股本（万股） | 280,721.31 | | 流通股本（万 ...

Core Viewpoint - The company reported its Q2 2025 operational data, showing performance in line with expectations, with a double-digit revenue growth overall, while the main brand Anta experienced low single-digit growth [1][2]. Group 1: Anta Brand Performance - In Q2 2025, Anta's brand revenue growth was low single-digit, while the first half of the year showed mid single-digit growth, which was below internal expectations due to several factors [2]. - The company accelerated store upgrades in lower-tier cities, impacting short-term sales but laying a foundation for future growth [2]. - The competitive landscape during the online 618 shopping festival led to a cautious approach on discounts to maintain brand health [2]. - A new e-commerce head was appointed to enhance product differentiation across platforms, with expectations for improved sales performance in the second half of the year [2]. Group 2: New Retail Formats and Other Brands - Anta's new retail formats, such as champion stores and SV collection stores, have shown significant effectiveness, with champion stores achieving 80% higher sales efficiency than regular stores [3]. - FILA continued its steady growth with mid single-digit revenue growth in Q2, driven by a recovery in main products and strong e-commerce performance [3]. - New brands like Descente, KOLON, and Maia Active showed exceptional growth, with Descente exceeding 40% and KOLON over 70% in Q2 [3]. Group 3: Inventory and Financial Outlook - Inventory levels remained healthy, with a stock-to-sales ratio of around five months for Anta and FILA [4]. - The company maintained effective cost control, which is beneficial for stabilizing overall operating profit margins [4]. - The multi-brand matrix is seen as a valuable asset, with expectations for continued growth potential, maintaining a "buy" rating and profit forecasts for 2025-2027 [4].

Group 1 - Anta Sports Products Co., Ltd. reported a low single-digit positive growth in retail sales for its main brand in Q2 2025 compared to the same period in 2024 [1] - FILA brand products achieved a mid-single-digit positive growth in retail sales compared to the same period in 2024 [1] - Other brands (excluding those added after April 1, 2025) saw a significant retail sales growth of 50% to 55% compared to the same period in 2024 [1] Group 2 - In the first half of 2025, Anta brand products recorded a mid-single-digit positive growth in retail sales compared to the same period in 2024 [1] - FILA brand products achieved a high single-digit positive growth in retail sales compared to the same period in 2024 [1] - Other brands experienced a retail sales growth of 60% to 65% compared to the same period in 2024 [1] Group 3 - Anta is diversifying its brand strategy through a "thousand stores, thousand faces" approach, optimizing channel quality and covering various market segments [2] - The company has introduced various types of offline stores to cater to different consumer groups and shopping environments, enhancing its offline channel [2] - Anta's e-commerce business is increasingly contributing to the group's revenue growth, becoming a key growth engine [2] Group 4 - Anta maintains a multi-brand and global strategy, with the outdoor segment contributing to incremental growth [3] - FILA, as the second-largest brand, focuses on high-end sports fashion while investing in functional products and exploring new sports markets [3] - The acquisition of the Wolf Paw brand extends Anta's outdoor product line from high-end to mass market, enhancing competitiveness in the outdoor sports sector [3]

Summary of Anta Sports Conference Call Company Overview - **Company**: Anta Sports - **Key Brands**: Anta, FILA, Descente, and others - **Recent Developments**: Integration of the Jack Wolfskin brand into Anta's financials Key Points Industry Performance - Anta's main brand performance during the 618 shopping festival was slightly below expectations due to controlled inventory strategies and increased competition from international brands [2][4] - FILA and Descente performed exceptionally well, with FILA ranking highly on both traditional and interest e-commerce platforms [2][5][7] Financial Performance - Overall revenue for the first half of the year met or exceeded expectations, with FILA's operating profit margin slightly down but better than market predictions [2][8][20] - Interest income is expected to decrease this year due to the overall decline in interest rates [9] - The financial impact of the Jack Wolfskin brand, which is currently in a loss position, is being managed through personnel restructuring and strategic planning [10] Strategic Initiatives - Anta plans to enhance its e-commerce channels and invest in new store formats (Arena, Super Anta) to improve performance, despite high initial costs [2][6] - The company aims to increase the proportion of high-end city stores and diversify its product lines, including launching black label products and Super Anta champion stores, with a goal to surpass Nike in three years [2][14] Marketing and Consumer Engagement - Anta is adjusting its marketing strategy to focus on core retail business and strengthen connections with female consumers [3][19] - The company is optimizing its supply chain and differentiating its outdoor brands to address market competition effectively [3][23] Future Outlook - Anta expects significant improvement in the second half of the year, with plans to recruit a new e-commerce head to streamline product matching across platforms [6] - The company is cautious about its future buyback plans due to recent acquisitions and aims to reassess in February 2026 [17] Brand Differentiation - Anta's outdoor brands are positioned with clear differentiation in pricing and target markets, ensuring they complement rather than compete with each other [23][24] - The company is focusing on enhancing its supply chain capabilities to support rapid response to market demands [26] Sales and Marketing Investments - Sales expenses this year are concentrated on trendy brands, children's series, and FILA Classic, with expectations of continued double-digit growth [22] Inventory Management - Current inventory levels are reported to be stable, with specific data to be released soon [12] Competitive Landscape - Anta is closely monitoring the competitive landscape, particularly the impact of international brands' promotions on its market performance [5][16] This summary encapsulates the key insights from the Anta Sports conference call, highlighting the company's performance, strategic initiatives, and future outlook in the competitive sportswear industry.

Summary of Anta Sports Conference Call Company Overview - **Company**: Anta Sports - **Date**: May 9, 2025 Key Points Industry and Market Performance - Anta Sports maintains stable discount levels at retail, with manageable inventory, expecting sales growth driven by the 618 shopping festival, while remaining cautious about the domestic economic situation's impact on future months [2][4] - The company reported good revenue growth in Q1 2025, with a positive outlook for Q2 despite slight early July fatigue, supported by strong performance during the May Day holiday [4] Brand Acquisition and Strategy - The acquisition of the Jack Wolfskin brand is expected to be completed between Q2 and Q3 of 2025, with a focus on integrating operations over the next six months to a year, prioritizing the Chinese market and adopting a Direct-to-Consumer (DTC) model [2][5][6] - Anta anticipates significant improvement potential for Jack Wolfskin in both the Chinese and German markets, with a transition period expected in 2025-2026 [2][7] FILA Brand Performance - FILA has shown stable performance, with expectations for continued growth under the new leadership of Jiang Yan, focusing on core products and reducing SKU counts to create best-sellers [2][8][9] Future Product and Channel Strategy - Anta plans to continue its investor strategy in 2025, with new products expected to launch in Q1 2026, emphasizing multi-scenario consumption and maintaining VIP customer loyalty [2][9] - The company is optimizing its online channel strategy to increase the online sales proportion of its main brand [3][14] Store Expansion and Innovation - Anta is expanding its store formats, with plans to increase the number of Champion stores from 80 to 120 and Super Anta stores from 50 to 100 by the end of 2025 [11] - The Super Anta stores are designed to attract high-end consumers, while the regular Anta stores will gradually decrease in number [13] Stock Buyback and Market Confidence - Anta Group plans to repurchase HKD 10 billion worth of shares, having completed HKD 2 billion so far, indicating confidence in market prospects [3][18] Pricing and Sales Strategy - The pricing strategy for FILA remains stable, with adjustments made to certain series to attract more customers, particularly in children's apparel [10] - Anta is focusing on reducing return rates during major sales events by optimizing promotional strategies and prioritizing low-return products [15][16] Urban Market Dynamics - Profitability varies by city tier, with second and third-tier cities showing the highest profitability, while first-tier cities face lower single-store profitability due to high rent [21] - Anta plans to close 100 to 200 outdated stores in lower-tier cities due to reduced foot traffic [21] Sales Performance During Holidays - During the May Day holiday, high-end small brands performed well, while Anta and FILA met expectations overall [22]