长江商报消息 ●长江商报记者 黄聪 首个汽车央企与华为深度共创的汽车品牌揭开面纱。 近日，华为乾崑生态大会现场，东风汽车与华为乾崑联合打造的新能源汽车品牌"奕境"正式亮相。 据了解，"奕境"品牌未来将聚焦目标市场，构建覆盖多级别、多车型的丰富产品矩阵。其首款车型计划 于2026年4月北京车展正式亮相，后续将保持每年至少1款全新车型上市的节奏。 东风奕派汽车科技公司总经理汪俊君透露，这一品牌是双方组建单一团队、投入百亿资金、历时三年深 耕的倾力之作，彰显了双方毫无保留的合作诚意。 近日，东风汽车董事长、党委书记杨青指出，东风汽车正加快推进新能源转型升级，在不断加大研发投 入力度、稳固国内市场的同时，全力拓展海外市场布局。 首款车型2026年4月亮相 近日，华为乾崑生态大会现场，东风汽车与华为乾崑联合打造的新能源汽车品牌"奕境"正式亮相。 作为首个汽车央企与华为深度合作孕育的全新汽车品牌，"奕境"的诞生开创行业"联合定义、联合开 发、联合办公"的全新合作模式，将集中双方优势资源聚焦高品质家庭用车市场，为智慧新能源汽车行 业发展注入新动能。 岚图汽车前10月销量增90.7% 作为汽车制造的"国家队"，东风汽车持续坚 ...

Core Insights - The 28th Chengdu International Auto Show highlights the strong presence of domestic automotive groups, particularly in the electric vehicle (EV) sector, contrasting with the absence of many international luxury brands [2] - Major Chinese automotive groups like SAIC, Changan, and others have shown significant growth in their EV segments, indicating a successful transformation towards new energy vehicles [3][4][5][6] Group Performance - The top 15 automotive groups in China sold a total of 7.82 million new energy vehicles (NEVs) from January to July, marking a 41.1% year-on-year increase and accounting for 95.1% of total NEV sales [3] - China FAW's NEV sales reached 28,500 units in July, a 129.03% increase year-on-year, contributing to a total of 209,000 units sold in the first seven months, up 27.9% [4] - SAIC's total vehicle sales in July were 338,000 units, a 34.2% increase, with NEV sales reaching 117,000 units, up 64.9% [5] - Changan's total vehicle sales reached 1.566 million units in the first seven months, with NEV sales at 531,700 units, a 52.34% increase [6] Strategic Collaborations - Automotive groups are increasingly collaborating with technology companies like Huawei to enhance their EV offerings, moving away from a solely self-reliant development model [8][9][10] - SAIC and Huawei have signed a deep cooperation agreement to develop new intelligent EVs, with the first model, the Shangjie H5, receiving over 50,000 pre-orders within 18 hours of its announcement [9] Internal Restructuring - Major automotive groups are undergoing internal restructuring to consolidate resources and enhance efficiency in their NEV segments [11][12][13] - Dongfeng has restructured its brands into a new entity focused on NEVs, while Changan has improved resource allocation and decision-making efficiency following its elevation to a central enterprise [12] Global Expansion - China's NEV exports reached 1.308 million units from January to July, a year-on-year increase of 84.6%, indicating a strategic shift towards international markets [14] - Changan's "Haina Baichuan" plan aims to expand its global footprint, with a target of exporting 56,000 units by 2025 [14] - Dongfeng's strategy includes launching over 30 overseas models by 2027, while GAC Aion is also accelerating its international market entry [15][16]

Core Viewpoint - The 28th Chengdu International Auto Show highlights the significant progress of domestic automotive groups in the new energy sector, showcasing their collaboration with technology companies like Huawei and their internal reforms to enhance competitiveness in the rapidly evolving market [2][8]. Group 1: Growth in New Energy Sector - From January to July 2023, the top 15 automotive groups in China sold a total of 7.82 million new energy vehicles (NEVs), marking a 41.1% year-on-year increase and accounting for 95.1% of total NEV sales [3]. - China FAW's NEV sales reached 28,500 units in July, a staggering increase of 129.03% year-on-year, contributing significantly to overall growth [4]. - SAIC Motor's NEV sales for the first seven months of 2023 reached 763,600 units, up 43.49% year-on-year, positioning it third in sales after BYD and Geely [5]. Group 2: Strategic Collaborations - Major automotive groups are increasingly collaborating with technology firms, particularly Huawei, to enhance their product offerings and market competitiveness [8][9]. - SAIC and Huawei signed a deep cooperation agreement to develop new energy smart vehicles, leading to the launch of the "Shangjie" brand [9]. - FAW has also partnered with the new energy vehicle startup Leap Motor, indicating a trend of strategic alliances within the industry [9]. Group 3: Internal Restructuring - Automotive groups are undergoing internal restructuring to optimize resources and enhance efficiency in their new energy vehicle segments [11][12]. - Dongfeng Motor has consolidated its brands into Dongfeng Yipai Technology, focusing on new energy products and streamlining operations [12]. - Changan Automobile has improved resource integration efficiency significantly after its restructuring, enhancing decision-making and capital allocation [13]. Group 4: International Expansion - From January to July 2023, China's NEV exports reached 1.308 million units, reflecting an 84.6% year-on-year increase, as companies look to expand into overseas markets [15]. - Changan has launched its "Haina Baichuan" global strategy, aiming to export various models to over 90 countries by 2025 [15]. - Dongfeng Yipai Technology plans to introduce over 30 overseas models by 2027, indicating a strong focus on international market penetration [16].