北京商报讯（记者 赵述评 实习记者 毛思怡）1月31日，永辉超市北京龙湖长楹天街店经一个多月闭店调改后重新开业，该店也是永辉在北京的最后一家调 改门店。至此，永辉在北京及环京区域的21家门店全部完成自主调改。接下来，永辉将进入下一阶段的精细化运营，对现有门店启动"二改"计划，主要围绕 人员培训、商品优化、服务提质等方面。 "当前阶段的调改更像是'打好基础'，后续将重点围绕员工技能培训、商品体系研发等方面，开展更为精细化的运营改造。"永辉超市北京大区副总经理、调 改总负责人杨子亮在接受北京商报记者采访时，给出了2026年永辉学习胖东来模式后的调改效果与下一步规划。 此前，在北京市商业联合会和北京商报社联合主办的2025年度（第十九届）北京商业论坛上，杨子亮表示，永辉超市于2024至2025年间系统性推进"向东来 学习"调改，这一动作本身成为一项"爆品级"体验。调改并非局限于单品，而是围绕商品结构、卖场环境与人文服务展开全方位重塑，实现了从商品到服 务、再到顾客认知的整体升级。 作为永辉北京最后一家调改门店，龙湖长楹天街店将商品作为调改核心，对原有商品进行大幅汰换，整体汰换率超70%，其中生鲜品汰换率高达76%。 ...

Core Insights - Wumart Supermarket announced the reopening of three "self-adjusted" stores in Tianjin by the end of October, with the North Central and Huayuan stores opening on October 28 and the Yangliuqing store on October 30 [1] - The company has previously opened seven adjusted stores in Tianjin, covering six districts [1] Group 1 - The North Chen store has a ready-to-eat food penetration rate of 60%, popular among young customers; the Haiguang Temple store saw over 22,000 visitors on its first day of operation, maintaining an average foot traffic of around 20,000, indicating the successful adaptation and appeal of the store upgrades in Tianjin's consumer market [3] - The three newly renovated stores underwent comprehensive upgrades, with a product update ratio of 70% and a product structure closely resembling 80% of the "Pang Dong Lai" product structure, focusing on ready-to-eat foods, baked goods, and fresh produce, while incorporating local consumption habits and introducing various local brands and specialty products [5] - The stores will optimize product display layouts, shelf heights, and main aisle widths, and will add convenience service areas offering free tea, drinking water, packing strings, blood pressure monitors, and pet storage services [7] Group 2 - Employee salaries have increased by 30% to 50% compared to before the adjustments, with new hires receiving 10 days of paid annual leave and the opportunity to participate in store profit sharing, aiming to enhance employee motivation and improve service quality and customer satisfaction [9]

Core Insights - Wumart Supermarket's Jiaxing Zhapu store will reopen on October 29 after a half-month upgrade, marking the first store in Jiaxing to implement the "Learning from Pang Donglai's Self-Adjustment" strategy [1][3] - This store upgrade is part of Wumart's broader strategy to enhance its retail presence in East China, following similar upgrades in Hangzhou and Jinhua [1][4] Summary by Sections Store Upgrade and Strategy - Wumart has successfully upgraded 10 stores in Hangzhou and 1 in Jinhua since launching the "Learning from Pang Donglai's Self-Adjustment" initiative, showing significant operational improvements [3] - The average daily foot traffic at the upgraded Hangzhou Wenyi store exceeded 12,000 in the first three days, while the Gongshu Wanda store saw a 50% increase in daily foot traffic compared to pre-upgrade levels [3] Product and Service Enhancements - The Jiaxing Zhapu store will introduce 70% new products, aligning its product structure closely with that of Pang Donglai, which has an 80% similarity [3] - Key product categories such as freshly prepared food, baked goods, and local specialties will be significantly refreshed to enhance the shopping experience for Jiaxing consumers [3] Employee Welfare and Customer Experience - Employee salaries will increase by 30% to 50% post-upgrade, with new hires receiving 10 days of paid annual leave and the opportunity to participate in profit sharing [3] - The store will implement various service enhancements, including wider shopping aisles, daily fresh produce clearance, AI technology for quality control, and customer convenience services like free tea, blood pressure measurement, and pet storage [3][4] Future Plans - Wumart aims to expand its AI-driven retail model in the northeastern Zhejiang region, complementing local dining and entertainment businesses [4] - The company plans to continue upgrading more stores using AI empowerment and a tailored strategy for each city, focusing on providing high-quality and community-oriented retail experiences in the Yangtze River Delta [4]

Core Insights - The opening of two new "Fat Reform Stores" by Wumart in Tianjin marks the official large-scale implementation of its "experience-driven consumption" strategy in the city [1] - The stores will enhance user experience by upgrading product structure, quality control, convenience services, and employee treatment, while integrating local traditional products [1][5] Group 1 - Wumart's "Fat Reform" strategy has shown significant results in previously opened stores, with sales and foot traffic increasing substantially [1] - The North Chen store achieved a ready-to-eat food penetration rate exceeding 60%, appealing particularly to younger customers [1] - The Hai Guang Si store recorded over 22,000 visitors on its first day, maintaining an average foot traffic of 20,000 since opening [1] Group 2 - The new stores will cater to diverse customer groups, including families, students, and office workers, by providing a variety of ready-to-eat foods, quality daily goods, and essential community services [2] - Wumart plans to continue expanding its "Fat Reform Store" layout in Tianjin, with additional openings scheduled in October [5] - The strategy aims to enhance urban quality consumption and commercial service systems in Tianjin, contributing to the high-quality development of physical retail [5]

Core Viewpoint - Wumart Huamao Tiandi store has officially opened as the first "Fat Reform Store" in Chaoyang District, significantly enhancing its product offerings and customer experience to attract more foot traffic [1][12]. Group 1: Store Transformation - The store reduced its SKU from 10,000 to 7,000, with 70%-80% of the products replaced, focusing on high-quality items [6][11]. - Fresh produce, ready-to-eat meals, and baked goods have been relocated to the entrance, becoming key attractions for customers [11][19]. - The store's layout has been optimized, including the removal of mandatory traffic flow designs and the widening of aisles to improve shopping comfort [11][12]. Group 2: Customer Engagement - On the opening day, the store recorded a foot traffic of 9,900 visitors, a significant increase from the previous average of 1,000 daily visitors [12][19]. - Over 100 security personnel were coordinated to manage customer flow and reduce congestion during the opening [3][12]. - The store aims to create a stable community commercial environment, emphasizing trust and quality over trendy changes [13][18]. Group 3: Market Positioning - The transformation aligns with the local community's demand for higher quality products, as the area has a strong consumer base with high expectations [19]. - The store incorporates popular products from the "Fat Donglai" brand, but only after careful selection to ensure quality [11][19]. - Future plans include further upgrades to other main stores in the area, enhancing the overall shopping experience for families [18][19].

Group 1 - The core strategy of the company is to transition from "nut snacks" and "online sales" to "full-category, all-channel, and all-business consumption" [1] - The company launched 33 new brands, including Damao Nuts, Gold Medal Dad, She Zhi Mei, Orange Cat, Huxi, Little Deer Blue Blue Care, and Dear Wheat [1] - The company introduced its own brand full-category lifestyle store and a new generation convenience store called "Yifenli" [1] Group 2 - Yifenli convenience store is a wholly-owned subsidiary of the company, providing comprehensive solutions for community supermarket operators, retail entrepreneurs, and chain store franchisees [2] - Since February 2025, Yifenli has opened 4 stores in Wuhu, Anhui, with the Squirrel Sunshine City store achieving daily sales exceeding 15,000 yuan [2] - The company plans to open 20 new stores by 2025, with the first store, Squirrel Sunshine City, expected to open on June 19 [1][2]