Core Viewpoint - The price of Moutai's Feitian continues to rise, with the 25-year Feitian scattered bottle price returning to the 1600 yuan mark, driven by seasonal demand and the company's policy interventions to stabilize prices [1][2][4]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian original box priced at 1590 yuan (up 35 yuan), and the scattered bottle at 1570 yuan (up 20 yuan) [2]. - The 25-year Feitian original box is now at 1600 yuan (up 35 yuan), while the scattered bottle is at 1580 yuan (up 20 yuan) [2]. - The 24-year and 23-year Feitian products also saw price increases, indicating a general upward trend in Moutai pricing [2]. Market Dynamics - The price increase is attributed to Moutai's proactive measures to control supply and stabilize prices, alongside heightened demand during the festive season [4]. - There is a notable shortage of the Moutai horse (马茅) product, which has seen a price increase of 400 yuan over three days due to market speculation following a packaging error [3]. - Retail prices for Feitian Moutai have risen to around 1700 yuan per bottle, with significant sales volumes reported by distributors [3]. Consumer Behavior - Distributors indicate that demand is high due to the upcoming holiday season, with some products already in short supply [3]. - Consumers are advised to purchase promptly due to anticipated further price increases as the holiday approaches [3]. Stock Market Performance - Despite the rising prices of Moutai products, the stock price of Kweichow Moutai (600519.SH) has been underperforming, with a decline of 3.88% year-to-date and a notable drop of over 6% during a nine-day losing streak [5][7]. - Analysts suggest that the white liquor industry may stabilize and recover, with potential opportunities for bottom-fishing in the market [6].

Core Viewpoint - The prices of Feitian Moutai and Zodiac Horse Moutai have increased across the board, indicating a positive trend in the premium liquor market [5]. Price Summary - The price for the 26-year Feitian Moutai in original packaging is reported at 1590 yuan per bottle, an increase of 35 yuan; the price for loose bottles is 1570 yuan, up by 20 yuan [5]. - The 25-year Feitian Moutai is priced at 1600 yuan per bottle in original packaging, also up by 35 yuan, while loose bottles are at 1580 yuan, increasing by 20 yuan [5]. - Prices for the 23-year and 24-year Feitian Moutai have also seen varying degrees of increase [5]. Industry Overview - The liquor sector includes various brands categorized by flavor profiles, such as: - Sauce-flavor: Guizhou Moutai - Strong-flavor: Luzhou Laojiao, Yanghe, Wuliangye, Gujinggongjiu, Jianshiyuan, Yingjia Gongjiu, Shede Jiuye, Jinhui Jiu, Shuijingfang, Huangtaijiu, Yilite, and others - Light-flavor: Shanxi Fenjiu, Shunxin Agriculture, Tianyoude Jiu, and others [6].

Core Viewpoint - The wholesale prices of various Moutai products, including Feitian Moutai and Zodiac Horse Moutai, have increased across the board as of January 28, 2026, indicating a rising trend in the premium liquor market [1][2]. Price Changes - The price of 26-year Feitian Moutai (original box, 53 degrees/500ml) is reported at 1590 RMB per bottle, up 35 RMB from the previous day [1][2]. - The price of 26-year Feitian Moutai (loose bottle) is now 1570 RMB, an increase of 20 RMB [1][2]. - The 25-year Feitian Moutai (original box) is priced at 1600 RMB, also up by 35 RMB [1][2]. - The 25-year Feitian Moutai (loose bottle) is now 1580 RMB, increasing by 20 RMB [1][2]. - Prices for 23-year and 24-year Feitian Moutai (both original and loose bottles) have also seen varying degrees of increase [1]. Non-Standard Products - The Zodiac Horse classic version (loose bottle) is priced at 2650 RMB, reflecting a 120 RMB increase [2]. - The premium Moutai is reported at 2320 RMB, while "Moutai 15 years" remains stable at 4100 RMB [2]. Market Trends - The Zodiac Horse classic version has experienced a continuous price increase over three days, accumulating a total rise of 400 RMB per bottle [3]. - A previous packaging error in the Zodiac Horse classic version led to significant attention and subsequent speculation in the secondary market, driving up prices [3]. - The packaging issue has been resolved, and production has resumed as of January 23, 2026 [3].

Core Viewpoint - The price of Feitian Moutai continues to rise, with the 25-year Feitian bottle price returning to the 1600 yuan mark, driven by seasonal demand and company policies to control supply [1][4]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian original box priced at 1590 yuan (up 35 yuan), and the 25-year Feitian original box at 1600 yuan (up 35 yuan) [1][2]. - The 23-year and 24-year Feitian products also saw price increases, with the 23-year original box now at 1820 yuan and the 24-year original box at 1750 yuan [2]. Market Dynamics - The classic version of the Zodiac Horse Moutai has experienced a price increase for three consecutive days, totaling a rise of 400 yuan per bottle, influenced by previous packaging errors that led to speculation in the secondary market [3]. - Retail prices for Feitian Moutai have reportedly risen to around 1700 yuan per bottle, with significant demand observed due to the upcoming holiday season [3]. Company Strategy - Industry expert Xiao Zhuqing noted that the recent price increases are largely due to Moutai's proactive measures to control supply and stabilize prices, particularly in light of seasonal demand during the Spring Festival [4]. - Moutai's strategy includes pausing shipments and reducing non-standard products to stabilize market sentiment, indicating a focus on policy intervention rather than purely market-driven demand [4]. Stock Performance - Despite the rising prices of Feitian Moutai, the stock price of Kweichow Moutai (600519.SH) has been underperforming, with a notable decline of over 6% during a nine-day losing streak, resulting in a market capitalization loss exceeding 100 billion yuan [7][8]. - Analysts from CITIC Securities and Guotai Junan suggest that the white liquor industry may stabilize and recover, with expectations for steady sales during the upcoming Spring Festival [7].

Core Viewpoint - The price of Feitian Moutai continues to rise, with the 25-year Feitian scattered bottle price returning to the 1600 yuan mark, driven by seasonal demand and the company's policy interventions to stabilize prices [1][4]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian original box priced at 1590 yuan (up 35 yuan), and the 25-year Feitian original box at 1600 yuan (up 35 yuan) [1][2]. - The 24-year Feitian original box price rose to 1750 yuan, while the 23-year original box reached 1820 yuan [2]. - The classic version of the zodiac horse (Ma Moutai) has seen a cumulative increase of 400 yuan over three days, now priced at 2650 yuan [3]. Market Dynamics - The increase in prices is attributed to Moutai's proactive measures to control supply and stabilize prices, alongside heightened demand during the Spring Festival [4]. - Retail prices for Feitian Moutai have reportedly risen to around 1700 yuan per bottle, with significant sales volumes noted by distributors [3]. - There is a noted shortage of Ma Moutai, with some distributors suggesting consumers purchase early due to anticipated price increases before the holiday [3]. Consumer Behavior and Supply Chain - The iMoutai platform has been experiencing high demand, with products selling out quickly, indicating a strong consumer interest despite logistical challenges [6]. - iMoutai has announced plans to enhance its distribution strategy by adding new shipping warehouses to improve delivery times [6]. Stock Market Performance - Despite the rising prices of Moutai products, the stock price of Kweichow Moutai has been underperforming, with a decline of 3.88% year-to-date as of January 28, 2026 [8]. - Analysts suggest that the white liquor industry may stabilize and recover, with potential opportunities for bottom-fishing in the market [7].

Core Viewpoint - The prices of Feitian Moutai and Zodiac Moutai have been rising, with the 25-year Feitian Moutai bottle price returning to 1600 yuan, driven by seasonal demand and company policies to stabilize prices [2][11]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian Moutai original box priced at 1590 yuan (up 35 yuan) and the 25-year Feitian Moutai original box at 1600 yuan (up 35 yuan) [2][12]. - The 23-year and 24-year Feitian Moutai also saw price increases, indicating a general upward trend in Moutai pricing [11][12]. Market Dynamics - The price increase is attributed to Moutai's proactive measures to control supply and stabilize prices, combined with heightened demand during the festive season [5][14]. - Retail prices for Feitian Moutai have risen to around 1700 yuan per bottle, with reports of significant sales volume due to pre-holiday demand [5][13]. Consumer Behavior - There are reports of shortages for Zodiac Moutai, with some retailers advising consumers to purchase quickly due to anticipated price increases before the holiday [5][13]. - Consumers have expressed concerns over delayed deliveries from the iMoutai platform, prompting the company to expand its shipping locations to improve logistics [15]. Stock Performance - Despite the rising prices of Moutai products, the stock price of Kweichow Moutai (600519.SH) has been underperforming, with a decline of 3.88% year-to-date and a notable drop of over 6% during a nine-day streak of losses [16][17]. - Analysts suggest that the white liquor industry may stabilize and recover, with expectations for steady sales during the upcoming Spring Festival [16].

Core Viewpoint - The article highlights a significant increase in the wholesale prices of various Moutai products, indicating a rising trend in the premium liquor market, particularly for the Flying Moutai series [3][5]. Price Changes - On January 28, 2026, the wholesale prices for different Moutai products showed an upward trend: - 26-year Flying Moutai (original box) priced at 1590 RMB per bottle, up 35 RMB from the previous day - 26-year Flying Moutai (loose bottle) priced at 1570 RMB per bottle, up 20 RMB - 25-year Flying Moutai (original box) priced at 1600 RMB per bottle, up 35 RMB - 25-year Flying Moutai (loose bottle) priced at 1580 RMB per bottle, up 20 RMB - 24-year Flying Moutai (original box) priced at 1750 RMB per bottle, up 50 RMB - 24-year Flying Moutai (loose bottle) priced at 1615 RMB per bottle, up 5 RMB - 23-year Flying Moutai (original box) priced at 1820 RMB per bottle, up 30 RMB - 23-year Flying Moutai (loose bottle) priced at 1720 RMB per bottle, up 10 RMB [3][4]. Special Editions and Market Dynamics - The Zodiac Horse Moutai (classic version) has seen a price increase of 120 RMB, now priced at 2650 RMB per bottle, marking a cumulative rise of 400 RMB over three consecutive days [5]. - The price surge is attributed to previous packaging errors that led to speculation and price inflation in the secondary market, with the packaging issue now resolved and production resumed [5].