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全球化再提速:印尼双店三日GMV超28万元,美国市场连开四店
Sou Hu Cai Jing· 2025-11-27 06:19
深度本地化:构建"全球标准+本地融合"的运营体系 在全球化进程中,茉莉奶白始终坚持"东方摩登茶"的核心理念,同时展现出卓越的本地化创新能力。 在文化融合层面,茉莉奶白巧妙地将东方美学与在地元素相结合。以伦敦门店为例,采用原木色搭配白 色杜邦纸灯箱,通过简洁的"叠级"手法打造出充满东方韵味的现代空间。营销活动则深度融入当地文 化,比如在印尼新店开业期间打造的"Molly Tea Garden"快闪花园,让消费者深度感受东方美学的独特 魅力;与NBA布鲁克林篮网队达成官方合作,成为联盟历史上首个携手NBA的中国现制茶饮品牌,借 助世界级体育IP快速提升品牌影响力。 2025年11月21日,中国花香茶饮品牌茉莉奶白在印度尼西亚首都雅加达迎来双店同开,分别位于 Gandaria City与Mall Kelapa Gading两大核心商圈,标志着品牌正式进入其全球第六个海外市场。同期, 美国市场再落四子,分别位于盐湖城、San Mateo、Palo Alto、Cupertino,展现出品牌在东西半球同步 加速的全球化布局。 从泰国到印尼,东南亚区域扩张加速 茉莉奶白印尼市场首发表现亮眼。开业三日内,两家新店创下营业额突 ...
5家消费公司拿到新钱;珀莱雅独家投资国货彩妆品牌花知晓;茉莉奶白和上美影达成联名|创投大视野
36氪未来消费· 2025-09-06 10:48
Group 1 - Huazhixiao, a domestic cosmetics brand, completed a Series B financing round exclusively invested by Proya, aimed at global expansion and supply chain integration [3] - Wei Yi Culture, focusing on immersive panoramic entertainment experiences, secured a multi-million angel round financing to develop key projects and operate its own IP [4] - Craft beer brand TAGSIU raised nearly 10 million in a Pre-A round to expand its retail channels and supply chain [7] Group 2 - INS New Park, a nightlife complex, raised nearly 300 million in Series A funding, achieving a post-investment valuation of 2.6 billion [8] - Health drink brand Haojise received strategic investment from Guoyang Fund, focusing on health food products [9] - ByteDance issued stock options to its Seed department employees, with monthly values ranging from 90,000 to 135,000 yuan, indicating a strong focus on AI business [10] Group 3 - Xiaohongshu is expected to double its annual profit to 3 billion USD, with a valuation reaching 31 billion USD, positioning it as a leader in the visual social platform sector [12] - LeKe, a fitness brand, ranked fifth globally in store count, with over 14 million registered members, reflecting a growing trend in affordable fitness options [14][15] - Pet service brand Pet Home announced its paid membership exceeded 100,000 within five months, indicating a positive trend in the pet economy [18] Group 4 - The summer box office in 2025 reached 11.943 billion yuan, surpassing the previous year's performance [22] - The global market for smart home cleaning robots saw a shipment of 15.352 million units in the first half of the year, a 33% increase year-on-year [23] - The AR market is expected to grow significantly, with global shipments projected to reach 600,000 units by 2025, driven by new product launches and decreasing prices [24]