来源：中新经纬 北京时间2026年3月5日晚，汽车之家(纽约证券交易所股票代码：ATHM；港交所代号：2518)对外披露 2025年第四季度及全年未经审计财务业绩。财报显示，公司第四季度总营收14.6亿元人民币，归属于汽 车之家的经调整净利润为3.04亿元人民币。从全年表现来看，2025年全年总营收64.5亿元人民币，归属 于汽车之家的经调整净利润为16.1亿元人民币。值得一提的是，3月5日，公司董事会授权批准了一项新 的股票回购计划，公司可在未来18个月内回购至多2亿美元的美国存托股。 汽车之家董事会主席兼CEO刘斥表示："2025年是汽车之家从汽车资讯平台向一站式汽车生态服务平台 转型的元年。面对汽车行业的深刻变革，我们聚焦两大核心举措：在内容层面，持续强化优质内容建 设，完善创作者生态，提升新媒体传播能力；在服务层面，加速构建线上线下一体化的服务体系，为用 户和行业伙伴打造更高效、更便捷的全链路车生态服务体验。在转型过程中，我们以人工智能为引擎， 全面赋能产品创新与运营优化。未来，我们将持续深耕用户体验，不断深化服务与交易生态，为汽车之 家的高质量、可持续发展注入强劲动能。" 强化优质内容建设 引领汽车 ...

智通财经APP获悉，北京时间3月5日晚，中国领先的汽车互联网服务平台汽车之家(02518,ATHM.US)对 外披露2025年第四季度及全年未经审计财务业绩。财报显示，公司第四季度总营收14.6亿元人民币，归 属于汽车之家的经调整净利润为3.04亿元人民币。从全年表现来看，2025年全年总营收64.5亿元人民 币，归属于汽车之家的经调整净利润为16.1亿元人民币。值得一提的是，3月5日，公司董事会授权批准 了一项新的股票回购计划，公司可在未来18个月内回购至多2亿美元的美国存托股。 内容建设方面，汽车之家深化全维度内容战略布局，以前瞻洞察引领行业风向。2025年第四季度，汽车 之家正式推出汽车行业一站式内容营销平台"知家万象"，构建起覆盖图文、视频、直播等多种内容形态 的创作者矩阵，截至年末已吸引超2500位优质创作者入驻。此外，公司新媒体传播影响力持续扩大。根 据QuestMobile数据，汽车之家2025年12月移动端日均用户量达到7,751万，印证了平台高质量内容生态 的强大吸引力。 重构汽车消费场景、推动线上线下(O2O)深度融合，是汽车之家2025年战略布局的重要一步。通过线下 触点拓展，汽车之家以 ...

Core Insights - The article highlights the rapid growth of China's automotive market, with vehicle ownership increasing from 43.29 million in 2005 to 360 million by 2025, and the number of drivers expanding from 80.17 million to 550 million during the same period [1] - It emphasizes the transformation of the automotive media landscape, particularly the evolution of Autohome from a content producer to a comprehensive ecosystem builder, reflecting the broader changes in the automotive industry [1][17] Industry Growth - China's automotive ownership is projected to reach 360 million vehicles by 2025, marking a significant increase from 43.29 million in 2005 [1] - The number of automotive drivers is expected to grow to 550 million, up from 80.17 million in 2005, indicating a substantial expansion in the automotive user base [1] Media Transformation - Autohome has transitioned from a content distribution platform to an integrated content ecosystem, focusing on data, services, and user experiences [1] - The media's business logic has evolved from building trust to creating a "content-trust-transaction" closed loop, enhancing its role in the automotive industry [1] Autohome's Development - Autohome was founded in 2005 and quickly became a leading automotive vertical website, achieving daily views of over 10 million within two years [4] - The platform has continuously adapted its strategy, launching mobile applications in 2010 and a self-media platform in 2017, marking its shift from content producer to aggregator [4] User-Centric Approach - Autohome's evolution is centered around user needs, with a focus on enhancing user experience through strategic pivots [7] - The platform aims to provide not just vehicle information but also enrich users' lives through automotive experiences [7] Content Ecosystem - Autohome's content ecosystem is built on three layers: Original Generated Content (OGC), Professional Generated Content (PGC), and User Generated Content (UGC), each contributing to a diverse and dynamic content landscape [8][9] - The platform has produced over 100,000 professional evaluation articles and tested more than 2,500 vehicle models, showcasing its commitment to quality content [8] Future Directions - Autohome plans to expand its content ecosystem by transitioning from a platform to a comprehensive "content forest," integrating various content creators and enhancing collaboration [12][14] - The introduction of "Zhijia Media" MCN aims to address content homogenization and foster a rich creative environment [14] Global Expansion - Autohome is set to enhance its online presence across multiple platforms, including Douyin, Xiaohongshu, and Bilibili, while also pursuing international outreach to connect Chinese automotive brands with global audiences [15]