来源：中新经纬 北京时间2026年3月5日晚，汽车之家(纽约证券交易所股票代码：ATHM；港交所代号：2518)对外披露 2025年第四季度及全年未经审计财务业绩。财报显示，公司第四季度总营收14.6亿元人民币，归属于汽 车之家的经调整净利润为3.04亿元人民币。从全年表现来看，2025年全年总营收64.5亿元人民币，归属 于汽车之家的经调整净利润为16.1亿元人民币。值得一提的是，3月5日，公司董事会授权批准了一项新 的股票回购计划，公司可在未来18个月内回购至多2亿美元的美国存托股。 汽车之家董事会主席兼CEO刘斥表示："2025年是汽车之家从汽车资讯平台向一站式汽车生态服务平台 转型的元年。面对汽车行业的深刻变革，我们聚焦两大核心举措：在内容层面，持续强化优质内容建 设，完善创作者生态，提升新媒体传播能力；在服务层面，加速构建线上线下一体化的服务体系，为用 户和行业伙伴打造更高效、更便捷的全链路车生态服务体验。在转型过程中，我们以人工智能为引擎， 全面赋能产品创新与运营优化。未来，我们将持续深耕用户体验，不断深化服务与交易生态，为汽车之 家的高质量、可持续发展注入强劲动能。" 强化优质内容建设 引领汽车 ...

Core Insights - The company reported a total revenue of 1.78 billion RMB for Q3 2025, with an adjusted net profit of 407 million RMB, highlighting a 32.1% year-on-year growth in online marketing and other business revenues, indicating ongoing diversification and service capability enhancement [1] - The CEO emphasized the acceleration of business implementation driven by AI and O2O strategies, with significant progress in content ecology, new energy O2O, and AI technology applications [1] Financial Performance - Total revenue for Q3 2025 was 1.78 billion RMB [1] - Adjusted net profit for the same period was 407 million RMB [1] - Online marketing and other business revenues grew by 32.1% year-on-year [1] Content Ecosystem Development - The company has focused on building a rich content ecosystem by enhancing both professional depth and broad perspectives, achieving dual coverage of global insights and local understanding during major auto shows [2] - The establishment of "Zhijia Media MCN" aims to create a creator matrix centered on automotive content, expanding into technology, tourism, and overseas living [4] - As of September 2025, the mobile daily active user count reached 76.56 million, reflecting a 5.1% year-on-year growth [4] O2O Ecosystem Construction - The company is developing an integrated online and offline service ecosystem to cover the entire car purchasing process, from selection to delivery and after-sales [6] - The newly launched "Automobile Home Mall" aims to provide a transparent and convenient digital car purchasing channel, with over 3,000 orders recorded during the trial run [8] - The company plans to officially launch mall operations during the "Double Eleven" shopping festival, further integrating industry resources for a more efficient car buying experience [8] AI Technology Integration - AI technology has been deeply applied across various business segments, with a comprehensive upgrade of the "AI Assistant" enhancing user decision-making processes [10] - The company hosted the first Global AI Technology Conference, showcasing advancements in automotive intelligence and fostering industry collaboration [10] - The launch of the "Tianshu Intelligent Service Platform" aims to reshape collaboration among users, platforms, and ecosystem partners, marking a strategic upgrade from an information platform to an industry intelligence hub [12] Future Outlook - The company is committed to continuous innovation and sustainable growth, focusing on technology investment, optimizing business structure, and expanding partner networks to empower the digital transformation of the automotive industry [14]

Core Insights - The 818 Global Car Purchase Festival by Autohome is themed "Remembering the AI Future" and aims to boost car consumption in line with national policies, providing a one-stop service for consumers from online selection to offline experience and transaction [1][2] - Autohome has allocated 30 million yuan in direct subsidies for this year's festival, combining national, local, and manufacturer subsidies to lower the purchase threshold for consumers [2] - The festival marks the 20th anniversary of Autohome, which plans to leverage partnerships with major automotive brands and platforms to enhance consumer engagement and create a win-win situation for consumers, merchants, and the platform [1][2] Industry Context - The automotive industry is undergoing a significant transformation towards electrification and intelligence, with increasing competition in the traditional fuel vehicle market leading to price wars and declining profits for manufacturers [2] - Consumer purchasing decisions are becoming more cautious due to macroeconomic pressures, prompting Autohome to implement purchase subsidies to stimulate demand and assist manufacturers in managing inventory [2] Technological Advancements - Autohome is implementing an "All in AI" strategy to enhance the car buying experience, utilizing AI assistants for 24/7 consumer inquiries and innovative technologies for product visualization [3] - The company has developed five AI-driven marketing products that create a comprehensive marketing loop, significantly improving marketing efficiency for manufacturers [3][4] Global Expansion - Autohome's overseas version launched on June 30, 2023, aims to connect Chinese automotive brands with international markets, covering key regions such as Asia, Europe, Oceania, and South America [4][5] - The festival also serves as a platform to showcase Chinese automotive brands to the global audience, enhancing their international market presence [5] Strategic Importance - The 818 Global Car Purchase Festival is positioned as a key infrastructure and innovation engine for the high-quality development of the Chinese automotive industry, emphasizing technology empowerment, consumption upgrades, and global brand expansion [5]

Core Insights - The company reported a total revenue of 1.76 billion RMB for Q2 2025, with an adjusted net profit of 476 million RMB, reflecting a 20.5% year-on-year growth in online marketing and other revenues [1] Group 1: O2O Strategy and AI Integration - The company is advancing its O2O strategy and accelerating AI technology integration to enhance product innovation and optimize user decision-making efficiency [1] - A new content matrix centered around live streaming has been established to drive new car consumption growth, exemplified by the "New Car First Test" program which achieved over 160 million exposures [1][2] - The company aims to deepen its one-stop O2O automotive ecosystem while aligning with the trends of electrification, intelligence, and globalization in the automotive industry [1] Group 2: International Expansion and Ecosystem Collaboration - The company showcased its global strategy during the Hong Kong Auto Show with a 6-hour bilingual live broadcast, highlighting its innovations in AI and VR [2] - The launch of the overseas version of the website includes data on over 1,900 models from 52 Chinese automotive brands, marking a significant step in the company's international strategy [2] - A strategic partnership with Alipay was established to enhance car selection services, leveraging Alipay's extensive user base [2] Group 3: New Retail and Consumer Experience - The new retail business focuses on creating a one-stop O2O automotive service ecosystem, utilizing technology to reshape the consumer experience [3] - The company has expanded its network of automotive experience stations to over 200, enhancing service coverage and user trust [3] Group 4: Digital Marketing and Used Car Services - The company has launched five major data-driven product lines to enhance marketing efficiency, including AI-driven tools for customer acquisition and sales support [4] - The used car segment has introduced a flagship store that ensures transparency and safety in vehicle conditions, providing a reliable online-to-offline experience [5] - The company is committed to becoming a leading global automotive information and transaction service platform through technology innovation and ecosystem collaboration [5]

Core Viewpoint - In the second quarter of 2025, the company reported total revenue of 1.76 billion RMB and an adjusted net profit of 476 million RMB, with online marketing and other revenues growing by 20.5% year-on-year [1] Group 1: Financial Performance - Total revenue for Q2 2025 was 1.76 billion RMB, with an adjusted net profit of 476 million RMB [1] - Online marketing and other revenues increased by 20.5% compared to the previous year [1] Group 2: Strategic Initiatives - The company is advancing its O2O strategy and accelerating AI technology integration for product innovation and user decision-making efficiency [1] - A new content matrix focusing on new car launches has been established, significantly enhancing user awareness and engagement [3] Group 3: International Expansion - The company showcased its global strategy during the Hong Kong Auto Show with a 6-hour bilingual live broadcast, highlighting its innovations in AI and VR [5] - The launch of the overseas website includes data on over 1,900 models from 52 Chinese automotive brands, marking a significant step in its international strategy [5] Group 4: Ecosystem Collaboration - The company is deepening its traffic alliance strategy through multi-platform collaborations, enhancing brand influence and user engagement [7] - Daily active mobile users reached 75.74 million in June, reflecting an 11.5% year-on-year growth [7] Group 5: New Retail and Technology Integration - The new retail business aims to create a one-stop O2O automotive ecosystem, enhancing the consumer experience through technology [8] - AI-driven tools are being utilized to streamline the marketing chain and improve service efficiency in the used car sector [12][14] Group 6: Future Outlook - The company aims to leverage technology and ecosystem collaboration to enhance service efficiency and expand its business boundaries [14] - The focus remains on becoming a leading global platform for automotive information and transaction services [14]

Core Insights - The company reported a total revenue of 1.76 billion RMB and an adjusted net profit of 476 million RMB for Q2 2025 [2] - The CEO emphasized the ongoing implementation of the O2O strategy and the acceleration of AI technology to enhance product innovation and user decision-making efficiency [2] Financial Performance - Total revenue for Q2 2025 was 1.76 billion RMB, with an adjusted net profit of 476 million RMB [2] Strategic Initiatives - The company is focusing on expanding AI applications in products and services while deepening the O2O automotive ecosystem [2] - A new content matrix centered around live streaming was developed to enhance new car consumption, achieving over 160 million exposures for a specific live test event [2] International Expansion - During the Hong Kong Auto Show, the company showcased its global strategy through a 6-hour bilingual live broadcast and launched an overseas website featuring data on over 1,900 models from 52 Chinese automotive brands [3] - The company is enhancing its brand influence through a traffic alliance strategy and collaborations with platforms like Alipay [3] New Energy and Retail Business - The new retail business aims to create a one-stop O2O automotive ecosystem, with over 200 franchise stores established by the end of Q2 [4] - The company is integrating data and technology to launch five new AI-driven product lines [4] Used Car Business - The company has launched a flagship used car selection area, ensuring transparency and safety in vehicle conditions through complete inspection reports [5] - Future plans include leveraging technological innovation to expand business boundaries and enhance service efficiency [5]

Core Viewpoint - In Q2 2025, Autohome reported total revenue of 1.76 billion RMB and adjusted net profit of 476 million RMB, with online marketing and other revenues growing by 20.5% year-on-year [1] Financial Performance - Total revenue for Q2 2025 reached 1.76 billion RMB - Adjusted net profit attributed to Autohome was 476 million RMB - Online marketing and other revenues increased by 20.5% year-on-year [1] Strategic Initiatives - The CEO emphasized the ongoing implementation of the O2O strategy and the acceleration of AI technology to enhance product innovation and user decision-making efficiency [1] - Autohome is focusing on expanding AI applications in products and services, aiming to enhance the automotive consumption experience [1] Content Ecosystem Development - The company has developed a comprehensive new car content matrix centered around live streaming, significantly increasing user engagement and brand authority [1] - The "New Car First Test" program launched in June achieved over 160 million exposures through high-density live testing [1] International Expansion - Autohome showcased its global strategy during the Hong Kong Auto Show with a 6-hour bilingual live broadcast and launched an overseas website featuring data on over 1,900 models from 52 Chinese automotive brands [2] - This marks a significant breakthrough in the company's international strategy [2] Ecosystem Collaboration - The company is deepening its traffic alliance strategy through multi-platform collaborations to enhance brand influence [2] - A strategic partnership with Alipay was established to innovate car selection services and provide targeted purchase subsidies [2] User Engagement Metrics - As of June, Autohome's mobile daily active users reached 75.74 million, reflecting an 11.5% year-on-year growth [2] New Retail and O2O Ecosystem - The new retail business aims to create a one-stop O2O automotive service ecosystem, enhancing the consumer experience through technology [3] - The company is utilizing VR technology and AI-driven services to improve user trust and conversion rates [3] AI Technology Integration - Autohome has launched five major data science product lines to enhance marketing efficiency and provide intelligent solutions for partners [4] - The "AI Customer Acquisition Pioneer" product addresses user intent and streamlines lead conversion processes [4] Used Car Business Development - The company is committed to developing an integrated online and offline service system for the used car sector, ensuring transparency and reliability in vehicle conditions [5] - A flagship used car selection area has been launched, featuring stringent quality controls and comprehensive service guarantees [5] Future Outlook - Autohome aims to leverage technological innovation and ecosystem collaboration to expand its business boundaries and enhance service efficiency [5] - The company is focused on becoming a leading global automotive information and transaction service platform [5]

Core Insights - The company reported a total revenue of 1.76 billion RMB for Q2 2025, with an adjusted net profit of 476 million RMB, reflecting a 20.5% year-on-year growth in online marketing and other revenues [1] Group 1: Financial Performance - Total revenue for Q2 2025 reached 1.76 billion RMB, with an adjusted net profit of 476 million RMB [1] - Online marketing and other revenues grew by 20.5% year-on-year [1] Group 2: Strategic Initiatives - The company deepened its brand positioning strategy around "new car premieres" and created a comprehensive content matrix centered on live streaming, which effectively stimulated new car consumption [1] - A flagship program, "New Car Premiere," launched in June, achieved over 160 million exposures through a high-density live test of five cars over five days [1] Group 3: International Expansion - During the Hong Kong Auto Show in June, the company showcased its "global layout of Chinese brands" strategy through a 6-hour bilingual live broadcast [1] - The overseas version of the company's website was launched at the end of June, featuring data on over 1,900 models from 52 Chinese automotive brands [1] Group 4: User Engagement and Technology - According to QuestMobile, the company's mobile daily active user count reached 75.74 million in June, marking an 11.5% year-on-year increase [2] - The company is developing a one-stop O2O automotive ecosystem in the new retail sector, enhancing the car buying experience through technology [2] Group 5: Digital Innovation - The company launched five major data science product lines, integrating exclusive data resources and industry-specific analysis models to enhance marketing efficiency [3] - The new AI-driven solutions aim to support intelligent decision-making, automate content production, and improve user engagement throughout the sales process [3]

Financial Performance - In Q2 2025, the company reported total revenue of 1.76 billion RMB and an adjusted net profit of 476 million RMB [1] - Online marketing and other revenues grew by 20.5% year-on-year [1] Brand Strategy and Content Innovation - The company deepened its brand positioning strategy focusing on "new car premieres" and created a comprehensive content matrix centered around live streaming [1] - The flagship program "New Car Premiere" launched in June achieved over 160 million exposures through a high-density live test drive event [1] International Expansion - During the Hong Kong Auto Show in June, the company showcased its global strategy with a 6-hour bilingual live broadcast [1] - The overseas version of the company's website was launched at the end of June, featuring data on over 1,900 models from 52 Chinese automotive brands [1] User Engagement and Growth - In June, the mobile daily active user count reached 75.74 million, marking an 11.5% year-on-year increase [2] - The company is building a one-stop O2O automotive ecosystem, enhancing the car buying experience through technology [2] New Retail and Service Innovations - The company’s new retail business is focused on creating a transparent car selection process through live streaming and AI-assisted services [2] - The network of the company's service stations and satellite franchise stores has surpassed 200, expanding service coverage [2] Digital Transformation - The company launched five major data science product lines aimed at enhancing marketing efficiency and customer engagement [3] - The new products integrate exclusive data resources and industry-specific analysis models to support partners in improving business performance [3]