Core Insights - The retirement lifestyle is evolving, with an increasing number of elderly individuals seeking to purchase vehicles for self-driving tours, indicating a growing market for senior-friendly cars [1][3] - In 2023, the number of elderly car buyers increased by 36.44%, contributing to the sale of 2.27 million passenger vehicles, surpassing the combined total of South Korea, France, and the UK [3][4] - Despite the growth in the elderly car market, most automakers remain focused on the youth market, neglecting the potential of the senior demographic [3][6] Market Trends - The elderly population in China is projected to reach 310 million by the end of 2024, accounting for 22% of the total population, with 140 million retirees possessing significant disposable wealth [6][9] - Over 56% of individuals born in the 1960s and 1970s are considering purchasing a vehicle in the next 4-5 years, with more than 60% of elderly buyers having a budget exceeding 200,000 yuan [6][9] - The demand for larger vehicles is evident, with over 60% of pre-purchase interest in SUVs and nearly 10% in MPVs, while sedans account for less than 30% [9][14] Competitive Landscape - The automotive industry is experiencing a price war, with over 30 manufacturers participating since 2025, leading to a decline in profit margins from 4.3% in 2024 to 3.9% in Q1 2025 [4][5] - The first four months of 2023 saw a year-on-year increase of 12.9% in production and 10.8% in sales, with total production reaching 10.175 million vehicles and sales at 10.06 million [4] Product Development - The demand for welfare vehicles is rising, particularly for those with mobility challenges, with 38% of families expressing a need for personal welfare vehicles, surpassing the 25% demand from medical institutions [15][16] - Domestic automakers are beginning to recognize the potential of the welfare vehicle market, with companies like GAC Toyota, BYD, and Geely entering this segment [15][16] Regulatory Changes - New regulations have extended the age limit for obtaining a driver's license to 63 years, with the possibility of extension to 66 years after passing specific tests, facilitating greater mobility for the elderly [22][23] - Several cities have relaxed age restrictions for ride-hailing drivers, allowing those up to 65 years old to participate, reflecting a shift towards accommodating the aging population [23][24] Consumer Behavior - The elderly demographic is increasingly interested in self-driving tours, with 80% of seniors expressing a desire for off-road capabilities, indicating a shift in travel preferences [14][15] - Safety and spaciousness are primary concerns for elderly consumers when purchasing vehicles, with a significant emphasis on long-distance travel and comfort during journeys [28]

消费分类：本报告从"用途"维度出发，对中国购车家庭的消费支出进行分类梳理，将其划分为五大核心 类别：基础型、拓展型、悦己型、成长型及保障型。基础型消费聚焦于满足家庭日常刚性需求，衣食住 行等生活必需消费是其主要构成部分，可看作是消费 1.0 阶段的典型体现。拓展型消费以日常生活为基 础，着重于提升生活品质与工作效率，是消费升级到 2.0 阶段的重要标志。悦己型消费以追求审美享受 与娱乐体验为目标，旨在满足精神层面的需求，它与基础型、拓展型消费共同构建起短期消费格局，推 动消费进入 3.0 新时代。成长型消费以教育投资为核心，包含子女培养与个人自我提升等方面，对增强 家庭长期消费潜力具有重要作用，可视为消费 4.0 阶段的关键要素。保障型消费聚焦于医疗健康以及赡 养老人等方面，是保障其他消费可持续进行的基石，可看作是消费 5.0 阶段的保障性支撑。 名词说明：本报告的主要消费支出指支出数额占家庭总支出15%及以上的消费项目，主要消费支出分布 指不同项目的支出额度达到15%及以上的购车家庭数量占比分布。 本报告将中国购车家庭的主要消费支出分为五大类型：基本型、延展型、享受型、提升型和保障型 过去，中国人一直给人一 ...

2. 不同年龄购车家庭消费特征与车市表现：青年购车家庭因结婚开支大，部分人选择晚婚或不婚，享受型消费增加，青年车市 萎缩，成为车企"烫手山芋"；中年购车家庭主要支出在培育子女、医疗和赡养老人，经济压力减小后换房换车需求增加，中年 车市壮大，是新车市场"香饽饽" ；老年购车家庭旅游支出高，老年车市发展迅速，成为车市 "生力军"。 3. 不同阶层购车家庭消费特征与车市表现：工薪购车家庭培育子女和保障型消费压力大，车市持续萎缩，但内部结构变化，对 入门家用车有新要求；中产购车家庭培育子女支出突出，享受型消费也较高，车市扩大，即将成为主流车市；富豪购车家庭同 样重视培育子女，享受型消费突出，消费重心回归家庭，重塑富豪车市消费调性。 今天分享的是：2025"大家庭车"消费热潮还能持续多久：中国购车用户家庭收支洞察报告之支出篇 (2025版) 报告共计：26页 《"大家庭车"消费热潮还能持续多久：中国购车用户家庭收支洞察报告之支出篇 (2025版) 》由易车研究院发布，聚焦中国购车 家庭消费支出，剖析其对车市的影响。 1. 购车家庭消费支出分类及趋势：报告将购车家庭主要消费支出分为基本型、延展型、享受型、提升型和保障型五 ...