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从“幕后”到“台前”,乐动机器人研发开支下降营销开支涨三倍
Bei Jing Shang Bao· 2025-06-16 14:36
Core Viewpoint - Ledong Robotics, established in 2017, has launched its first generation of lawn mowing robots in 2024, with plans for a second generation in the following year. The company has filed for an IPO in Hong Kong, reporting revenues of 234 million RMB, 277 million RMB, and 467 million RMB for 2022, 2023, and 2024 respectively, with corresponding net losses of 73.13 million RMB, 68.49 million RMB, and 57.48 million RMB [1][2]. Financial Performance - Revenue for Ledong Robotics increased from 234 million RMB in 2022 to 467 million RMB in 2024, with a compound annual growth rate (CAGR) of approximately 50.5% [1][2]. - The company's net losses decreased from 73.13 million RMB in 2022 to 57.48 million RMB in 2024, indicating a reduction in losses over the years [1][2]. - The gross profit margin declined from 27.3% in 2022 to 19.5% in 2024, while sales costs increased from 169.89 million RMB to 376.03 million RMB during the same period [2][9]. Product Segmentation - Visual perception products, including sensors and algorithm modules, accounted for 97.8%, 99.1%, and 94% of revenues from 2022 to 2024, highlighting the importance of this segment [3][4]. - Sensor sales increased significantly, with 133.89 thousand units sold in 2022, rising to 695.83 thousand units in 2024, while algorithm module sales peaked in 2023 at 1.07 million units before declining [5][6]. Market Position - Ledong Robotics holds a 1.6% share of the global market for intelligent robots focused on visual perception, ranking first among competitors [2][3]. - The global market for intelligent lawn mowing robots is projected to reach 6.1 billion RMB in 2024, with Ledong Robotics selling over 15,000 units since its launch [6][7]. Cost Structure - Research and development (R&D) expenses remained stable, decreasing slightly from 96.7 million RMB in 2022 to 94.86 million RMB in 2024, while marketing expenses surged by 323% in 2024 [9][10]. - The company’s overall operating expenses increased gradually, with total operating expenses of 1.56 billion RMB in 2022, 1.58 billion RMB in 2023, and 1.63 billion RMB in 2024 [9][10]. Future Outlook - Ledong Robotics plans to continue increasing R&D and marketing expenditures, which may lead to ongoing net losses as the company expands its global footprint [9][10]. - The company sees significant growth potential in the lawn mowing robot segment, particularly in markets like Europe, North America, and Australia [6][7].
阿里CEO投资的机器人公司,冲刺港股IPO了
3 6 Ke· 2025-06-16 03:26
Group 1 - The core viewpoint of the article is that Shenzhen Ledong Robotics is preparing for an IPO on the Hong Kong Stock Exchange with an estimated market value of over HKD 4 billion, backed by significant investments from notable figures like Alibaba's CEO and former Huawei executives [1][26]. Group 2 - Ledong Robotics positions itself as a robot company focused on visual perception technology, which includes various sensory technologies to help robots interact with their environment [2][4]. - The product portfolio is divided into two main business lines: visual perception products and lawn-mowing robots, with visual perception products being the primary focus [2][6]. Group 3 - The visual perception products include various types of sensors such as DTOF LiDAR, triangulation LiDAR, solid-state linear LiDAR, and ultrasonic sensors, enabling functionalities like SLAM/VSLAM for real-time navigation and obstacle avoidance [4][10]. - In 2024, the expected shipment volume for sensors and algorithm modules is projected to be 6.958 million units and 1 million units, respectively, reflecting compound annual growth rates of 128% and 14.1% from 2022 [4][10]. Group 4 - The lawn-mowing robot market is identified as a growing segment, particularly in Europe and the U.S., with Ledong's first-generation robot delivering over 10,000 units in its first year and the second generation achieving over 15,000 units delivered to date [6][8]. Group 5 - Ledong's revenue from 2022 to 2024 is projected to grow from CNY 234 million to CNY 467 million, with a compound annual growth rate of approximately 41.4% [8][10]. - The core business of visual perception products generated revenues of CNY 229 million, CNY 274 million, and CNY 439 million over the same period, accounting for 97.8%, 99.1%, and 94.0% of total revenue, respectively [10][11]. Group 6 - The revenue from sensors is expected to reach CNY 340 million in 2024, with a compound annual growth rate of about 81%, contributing 73% to the total revenue [10][12]. - The lawn-mowing robot business generated revenue of CNY 2.327 million in its first year of production [10]. Group 7 - Ledong's gross profit for 2022 to 2024 is projected to increase from CNY 63.95 million to CNY 91.32 million, although the gross margin is declining, with rates of 27.3%, 25.7%, and 19.5% over the same period [12][14]. - The gross margin for visual perception products is expected to decrease from 27.7% in 2022 to 18.8% in 2024, primarily due to the increasing proportion of lower-margin sensors [14]. Group 8 - The company has been operating at a loss, with net losses decreasing from CNY 30.75 million in 2022 to CNY 10.63 million in 2024, largely due to high R&D expenditures [14][16]. - Cash reserves have significantly decreased in 2024, with a year-end balance of CNY 46.95 million, down from CNY 27.58 million in 2023 [16][17]. Group 9 - Ledong was founded in 2017 by two alumni from Huazhong University of Science and Technology, with significant backing from investors including Alibaba's CEO and former Huawei executives [18][24]. - The company has raised funds through multiple rounds of financing, with notable investments from Huaye Tiancheng and Yuanjing Capital [24][25].
乐动机器人递表港交所:专注视觉感知,以价换量毛利承压
Nan Fang Du Shi Bao· 2025-06-11 10:51
Core Viewpoint - Ledong Robotics, a company focused on intelligent robot vision perception technology, has submitted its prospectus for an IPO on the Hong Kong Stock Exchange, aiming to become a leader in the global market for vision-based intelligent robots [2][3]. Group 1: Business Overview - Founded in 2017 and headquartered in Shenzhen, Ledong Robotics specializes in developing intelligent robot infrastructure centered around vision perception technology [2]. - The company is recognized as the largest global player in the vision perception technology sector for intelligent robots, based on projected revenue for 2024 [2]. - Ledong Robotics offers a product portfolio that includes vision perception sensors, algorithm modules, and intelligent lawn mowers, with significant revenue contributions from each segment [3]. Group 2: Financial Performance - Revenue is projected to grow from 234 million yuan in 2022 to 467 million yuan in 2024, driven by rapid sales increases in vision perception products [3]. - The sales volume of vision perception products is expected to rise from 2.11 million units in 2022 to 7.96 million units in 2024, with the first-generation intelligent lawn mower selling over 10,000 units in its first year [3]. - Despite revenue growth, the company has faced continuous losses, with net losses of 73.1 million yuan, 68.5 million yuan, and 56.5 million yuan from 2022 to 2024, primarily due to heavy investments in R&D and market penetration strategies [4]. Group 3: R&D and Future Plans - Ledong Robotics holds over 600 patents, with more than 300 being core invention patents, establishing a technological moat in key areas such as robot navigation and machine vision [5]. - The company plans to use the funds raised from the IPO to enhance R&D in vision perception technology, upgrade AI algorithms, expand production capacity, and explore potential investment opportunities for global expansion [5].
阿里CEO押注、主攻传感器的乐动机器人,港股IPO募资去“割草”
Hua Er Jie Jian Wen· 2025-06-08 08:09
Core Viewpoint - The rapid capitalization of robotics companies is being driven by the growing interest in the sector, with Shenzhen Ledong Robotics Co., Ltd. filing for an IPO to enhance its market position and product offerings [1][2]. Group 1: Company Overview - Ledong Robotics focuses on visual perception products, particularly laser radar, which is expected to generate revenue of 341 million yuan in 2024, accounting for over 70% of its total revenue [2][11]. - The company is positioned as the largest intelligent robotics company globally based on visual perception technology, with over 6 million units equipped with its technology expected to be sold in 2024 [3]. - Despite its leading position, Ledong Robotics has a gross margin of only 15.2%, significantly lower than competitors like Orbbec and Aoptix, which have margins exceeding 60% [12][20]. Group 2: Product and Market Challenges - Ledong Robotics' visual perception products include a comprehensive range of sensors and algorithms, but the company faces challenges in maintaining pricing power due to its position as a 2B supplier [10][12]. - The company has acknowledged that it has had to lower prices to maintain market share in the home robotics sector, indicating a lack of bargaining power [14][15]. - The algorithm module segment, which has a higher gross margin of 31.3%, is experiencing a decline in revenue, attributed to price drops and increased competition from terminal robotics companies developing their own algorithms [16][18][19]. Group 3: New Business Ventures - In response to challenges in its B2B business, Ledong Robotics is entering the consumer market with its own line of intelligent lawn mowers, which it believes has significant growth potential in mature markets [22][23]. - The company launched its first intelligent lawn mower in 2024, achieving sales of over 10,000 units and generating 2.3 million yuan in revenue [24]. - The lawn mower segment boasts a gross margin of 33.6%, which could help stabilize the overall gross margin of the company [26]. Group 4: Competitive Landscape - The intelligent lawn mower market is becoming increasingly competitive, with established players like Ninebot and Roborock entering the space, posing additional challenges for Ledong Robotics [29][31][32]. - Despite the competitive pressures, Ledong Robotics is currently operating at a net loss of 56 million yuan in 2024, highlighting the financial challenges it faces [33]. - The upcoming IPO is expected to provide necessary funding to enhance its product offerings and improve market competitiveness [34].