Core Viewpoint - Sony's Xperia brand has effectively exited the Chinese smartphone market, with its official accounts and product listings being removed, indicating a significant decline in its mobile business operations in the region [1][2][13]. Group 1: Business Operations - Sony's Xperia WeChat account has entered a self-cancellation freeze period, and all functionalities have been fully suspended [1]. - The official Sony China website no longer lists any smartphone products, indicating a complete withdrawal from the smartphone segment [2]. - The last Xperia model launched in mainland China was the Xperia 5 V in September 2023, with a starting price of 6,499 yuan [8]. Group 2: Market Presence - Sony's smartphone business in China has been struggling for years, with a weak brand presence and limited service networks, making it difficult to attract mainstream consumers [13]. - Reports indicate that Sony has also partially exited the European market, with Xperia phones being removed from retail stores in several regions [14]. - In Japan, Sony's smartphone sales have plummeted by 40% in 2023, with a market share of only 6%, reflecting a significant decline in its domestic market as well [14][15]. Group 3: Historical Context - Sony's smartphone division has been in decline for over a decade, with the brand failing to adapt to local market preferences and competition from domestic brands [13]. - At its peak in 2007-2008, Sony held a 9% share of the global smartphone market, but has since experienced a continuous decline [15].

近日，有用户发现索尼 Xperia 官方微信公众号已自主注销，进入冻结期，无法查看历史文章和使用相关功能。 同时，索尼中国官网首页已无"手机"产品类别，且官方微博已长期未更新，这意味着索尼在中国市场的手机业务战略可能正在发生重大调整。 实际上，索尼手机布局中国市场的时间并不短，早在 2013 年，索尼 Xperia Z1 就已经在中国大陆销售了，至今已有10多年的历史。 在相关话题下，不少网友"哀号"表示不舍。 这似乎早有征兆。 而索尼最后一款在中国大陆上市的机型是Xperia 5 V，该机于2023年9月发布，首发起售价为6499元。之后未再推出更新型号的国行Xperia机型。 索尼2024年和2025年推出的旗舰机型索尼Xperia 1 VI和Xperia 1 VII 均未推出国行版本，也未在中国大陆地区发售。 2024年3月，索尼中国曾回应"手机业务退出中国"的传闻，表示包括手机业务在内的多项在华业务"正在稳健运营"，并称中国是其"最重要的海外市场之一"，对未 来在中国的发展充满期待。但此次主要宣发渠道的主动注销，让外界对其市场布局产生了新的猜测。 2025年7月，索尼官网发布公告，由于业务调整，原域名 ...