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“罗永浩”超越罗永浩,百度618搬来了“新救星”?
创业邦· 2025-06-18 09:51
Core Viewpoint - The emergence of digital humans in live streaming, exemplified by the recent performance of "digital Luo Yonghao," showcases the potential to revitalize the struggling live commerce sector and highlights Baidu's ambition in the smart e-commerce landscape [3][4][8]. Group 1: Digital Human Performance - The digital human version of Luo Yonghao achieved over 55 million yuan in GMV within just 26 minutes, surpassing the sales of the real Luo Yonghao in a one-hour live stream [1][4]. - The live stream attracted over 13 million viewers, setting a new record for digital human live commerce [1][4]. Group 2: Industry Challenges - The live commerce industry faces rising costs for real human hosts, content homogenization, and challenges such as peak traffic and high marketing costs [4][6]. - Training a real human host requires significant time and financial investment, often necessitating a large support team, which contributes to high operational costs [4][10]. Group 3: Digital Human Technology - Baidu has been exploring digital human technology since 2022, launching the "Xiling" digital human live streaming platform and achieving a 740% increase in GMV during the Double 11 shopping festival [5][9]. - The digital human can perform actions and expressions that closely mimic real humans, enhancing viewer engagement and trust [5][8]. Group 4: Market Trends - The digital human market is projected to reach 48.06 billion yuan by 2025, with the overall industry scale expected to reach 640.27 billion yuan [7][8]. - The shift from human-driven to technology-driven live commerce marks a significant transition in the industry, potentially reshaping the competitive landscape [8][12]. Group 5: Baidu's Strategic Moves - Baidu's strategic partnerships and initiatives, such as the "Dream Butterfly" and "繁星" plans, aim to increase the number of digital human hosts and provide substantial support for their development [11][12]. - The company has developed a key technology for script generation, which is crucial for creating engaging digital human content [10][11].
中信银行郑州分行:以金融温度点亮中原品牌之光
Huan Qiu Wang· 2025-05-14 01:40
Core Viewpoint - The article highlights the proactive measures taken by the Zhengzhou branch of CITIC Bank to support the high-quality development of the economy in Henan Province through innovative financial services and products tailored for various sectors, including foreign trade, small and micro enterprises, and private enterprises [1][4][5]. Group 1: Support for Foreign Trade - CITIC Bank Zhengzhou branch has established a "Cross-border Financial Comprehensive Service System" to support over 10,000 foreign trade enterprises in the province, providing international settlement services amounting to nearly 10 billion RMB and financing support exceeding 20 billion RMB as of Q1 2025 [1][2]. - The bank has introduced a unique "Export-oriented Enterprise Credit Card" credit model to facilitate financing for light-asset foreign trade enterprises, significantly reducing the approval time for credit [2]. Group 2: Support for Small and Micro Enterprises - The bank has implemented a "thousand enterprises and ten thousand households" outreach initiative, providing credit support of 11.9 billion RMB and loans of 10.8 billion RMB to 8,175 small and micro enterprises by the end of March 2025 [3]. - CITIC Bank Zhengzhou branch aims to enhance its financial services for small and micro enterprises by leveraging financial technology and creating specialized products to ensure sustainable growth [3]. Group 3: Support for Private Enterprises - The bank has launched the "Star Plan" to enhance financial support for private enterprises, focusing on five key areas to innovate service models and upgrade support for private sector growth [4]. - A comprehensive action plan has been developed to address the challenges faced by private enterprises, aiming for an increase in loan volume, expansion of service coverage, and reduction in loan costs [5].