Group 1 - The 2025 World Artificial Intelligence Conference showcased unprecedented scale, with over 800 companies and more than 3,000 cutting-edge exhibits, including 40 large models and 60 smart robots [2][5] - Baidu introduced its new digital human technology, NOVA, which aims to replicate top-tier influencer capabilities and is expected to be available to the industry by October [5][6] - The AI-powered educational tool, Youdao AI Answering Pen SpaceOne, integrates advanced AI models to assist students in problem-solving across various subjects [6][8] Group 2 - Black Lake Technology presented its AI Agent-based flexible manufacturing solution, which enhances order response speed and fulfillment efficiency for small and medium-sized factories [11][12] - SenseTime launched its embodied intelligence platform "Wuneng," designed to provide robots and smart devices with advanced perception and interaction capabilities [12][13] - Wuneng aims to facilitate interaction between intelligent devices and the real world, enhancing operational efficiency in various applications [12][13] Group 3 - The conference emphasized the importance of international collaboration in AI governance to ensure the development of "good AI" that does not threaten human existence [15][17] - Discussions highlighted the need for equitable access to AI technology and the importance of addressing safety concerns to benefit all nations [17][18] - Experts called for effective regulation of AGI to minimize risks and ensure it serves as a global public resource [18]

Core Viewpoint - The emergence of digital humans in live streaming, exemplified by the recent performance of "digital Luo Yonghao," showcases the potential to revitalize the struggling live commerce sector and highlights Baidu's ambition in the smart e-commerce landscape [3][4][8]. Group 1: Digital Human Performance - The digital human version of Luo Yonghao achieved over 55 million yuan in GMV within just 26 minutes, surpassing the sales of the real Luo Yonghao in a one-hour live stream [1][4]. - The live stream attracted over 13 million viewers, setting a new record for digital human live commerce [1][4]. Group 2: Industry Challenges - The live commerce industry faces rising costs for real human hosts, content homogenization, and challenges such as peak traffic and high marketing costs [4][6]. - Training a real human host requires significant time and financial investment, often necessitating a large support team, which contributes to high operational costs [4][10]. Group 3: Digital Human Technology - Baidu has been exploring digital human technology since 2022, launching the "Xiling" digital human live streaming platform and achieving a 740% increase in GMV during the Double 11 shopping festival [5][9]. - The digital human can perform actions and expressions that closely mimic real humans, enhancing viewer engagement and trust [5][8]. Group 4: Market Trends - The digital human market is projected to reach 48.06 billion yuan by 2025, with the overall industry scale expected to reach 640.27 billion yuan [7][8]. - The shift from human-driven to technology-driven live commerce marks a significant transition in the industry, potentially reshaping the competitive landscape [8][12]. Group 5: Baidu's Strategic Moves - Baidu's strategic partnerships and initiatives, such as the "Dream Butterfly" and "繁星" plans, aim to increase the number of digital human hosts and provide substantial support for their development [11][12]. - The company has developed a key technology for script generation, which is crucial for creating engaging digital human content [10][11].

Core Viewpoint - The article discusses the successful debut of a digital avatar of Luo Yonghao during the 618 shopping festival, which achieved record-breaking sales and viewer engagement, showcasing advancements in digital human technology by Baidu [1][7][11]. Group 1: Digital Human Performance - Luo Yonghao's digital avatar achieved over 13 million views and generated a GMV (Gross Merchandise Volume) exceeding 55 million yuan during the live stream [7]. - The digital avatar surpassed the sales performance of Luo Yonghao's real persona during his previous live stream in May, indicating significant improvements in digital human capabilities [7][28]. - The interaction between the digital avatars of Luo Yonghao and Zhu Xiaomu was seamless, mimicking real human interaction effectively [2][15]. Group 2: Technological Advancements - Baidu's digital human technology, known as Huibo Star, incorporates a high-persuasion digital human model that combines image, perception, decision-making, and action [11][30]. - The introduction of the first dual digital human interactive live streaming room allows for natural dialogue and interaction, enhancing viewer experience [13][14]. - The technology utilizes advanced language models and multi-modal systems to create dynamic interactions, making the digital human appear more lifelike and engaging [30][31]. Group 3: Market Impact and Accessibility - The advancements in digital human technology have lowered the entry barrier for new streamers, enabling even those without prior experience to utilize digital avatars for live streaming [50]. - Small and medium-sized businesses have reported significant increases in order volumes by adopting digital human technology for continuous live streaming [51][54]. - Baidu's initiatives, such as the Dream Butterfly and Starry Sky plans, aim to support merchants by increasing the number of digital human avatars and providing financial backing for their use [59][60]. Group 4: Broader Industry Implications - The use of digital humans is expanding across various sectors, with over 100,000 businesses leveraging this technology, resulting in an average GMV increase of 62% and an 80% reduction in operational costs [58]. - The article emphasizes that digital human technology is not exclusive to top streamers but represents a new form of shared productivity accessible to a wider audience [61].

Core Insights - Baidu e-commerce announced significant advancements during the AI Day event, including the launch of the industry's first super anchor digital human, Luo Yonghao, and showcased four major technological breakthroughs for intelligent e-commerce development [1][5] Group 1: Digital Human Development - Luo Yonghao's digital human live debut attracted over 13 million viewers, generating a GMV of over 55 million yuan, with some core categories outperforming live broadcasts by real people, indicating strong market potential [3] - The introduction of high-persuasion digital humans marks the entry into the 3.0 era, representing a new milestone in intelligent e-commerce [5] - The new generation of high-persuasion digital humans is designed to be highly coordinated in appearance, voice, and decision-making capabilities, potentially surpassing real human effects in the future [5] Group 2: Technological Innovations - The upgraded Huibo Star platform has achieved four breakthroughs in experience, content, visuals, and effects, making the digital human's sales capabilities comparable to real people [5][7] - The platform features the industry's first dual digital human interactive live broadcast room, enhancing marketing conversion and user experience [7] - The digital human's content creation capabilities have been enhanced by the upgraded Wenxin 4.5T model, allowing for more personalized and engaging interactions during live broadcasts [7][9] Group 3: Strategic Initiatives - Luo Yonghao has been appointed as the Chief Product Experience Officer for Baidu Huibo Star, and his digital human will regularly host live broadcasts, enhancing user engagement [12] - Baidu e-commerce has launched two major initiatives: the Dream Butterfly Plan to increase the number of super anchors and the繁星计划 to introduce 100,000 Huibo Star digital humans, with significant financial support for user engagement [12] - The collaboration between Baidu's AI capabilities and the operational experience of "Jiao Ge Peng You" is expected to provide a practical model for the intelligent transformation of the industry [12]

Core Insights - The collaboration between Luo Yonghao and Baidu's e-commerce platform, Baidu Youxuan, marks a significant shift in the e-commerce landscape, combining a leading influencer with an AI-driven platform [3][4] - Baidu Youxuan has shown impressive growth metrics, including a 594% year-on-year increase in GMV and a 469% increase in live transaction users [8] - The integration of AI technologies in e-commerce is becoming a consensus, with predictions of substantial revenue growth and efficiency improvements for companies adopting these technologies [6][7] Group 1: Collaboration and Performance - Luo Yonghao's first live broadcast on Baidu Youxuan achieved over 50 million yuan in GMV within four hours and attracted over 10 million viewers [1][4] - The partnership is expected to explore five areas, focusing on digital human and AI technology innovations, with Luo potentially taking on a significant role within Baidu Youxuan [4] - Baidu Youxuan's monthly live broadcaster count increased by 371% in 2024, indicating a robust expansion in its operational capacity [8] Group 2: AI Integration and Market Trends - Baidu has been leveraging AI since 2008, with Baidu Youxuan being launched in May 2023 as an AI-centric smart e-commerce platform [1][7] - The scale of AI-generated content in e-commerce surpassed 400 million yuan in 2023, with expectations for 300-400% growth in 2024 [6] - Companies utilizing AI in e-commerce have seen revenue increases of 5-10% and marketing efficiency improvements of 30-40% [6]

点击 上方 硬AI 关注我们 一个突破式的 AI 应用方向！ 硬·AI 作者 | Kozmon 编辑 | 硬 AI 昨天我在刷直播时，被一个卖图书的主播圈粉了。 这位主播不仅颜值在线，谈吐风趣，介绍产品条理清晰，还非常精彩地回答了不少刁钻问题，甚至还恰到好处地在直播间发起了红包，整个过程行云流水。 正当我被带进"剁手"的节奏时，评论区突然冒出一句："这是AI吧？" 等等，什么？！ 我立刻全神贯注地观察起这位主播——表情自然，语调抑扬顿挫，还时不时换个角度展示产品、调整姿势...如果不是有人提醒，我绝对想不到这居然是一个AI 数字人！ 惊艳体验的背后，是百度创始人、董事长兼CEO李彦宏在Create 2025大会上推出的慧播星"高说服力"数字人。 不同于过去那些僵硬、循环播放固定话术的数字人，这一次，AI真的学会了"演"，而且演得还出奇地好。 01 告别读稿，开始"表演"！ 当数字人有了"AI大脑" "表现力媲美真人，转化率超越真人！"百度给慧播星AI数字人设下了极高的标准。 从实际运行的情况来看，这并非空喊口号。作为业界首个AI全栈式数字人直播解决方案，慧播星已累计服务超过10万数字人主播，帮助商家在直播场景 ...

电商运营已步入3.0时代，AI必将成电商发展最大引擎。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，百度副总裁、百度电商总经理平晓黎在12月19日的2024百度电商生态大会上表 示，"AI必将成电商发展最大引擎，AI技术的应用深度将决定电商生意的增长速度。" 平晓黎认为，电商运营已经进入到3.0时代，电商商家必须带着AI的思维去思考生意的逻辑，升级自 己的运营模式。"智能电商时代，AI应用将成为最大的增量系数。在同等投入下，AI技术应用程度越 高，GMV的增速就越快，收益就越大。" 据百度电商商业业务部负责人吴晨霞介绍，慧播星可使直播运营成本下降超80%，GMV平均提升 62%，转化率平均提升83%，降本增效优势显著。她表示，在2025年百度优选将发放20万个慧播 星数字人免费名额，提供首个数字人直播基地及专业丰富的运营活动，并为商家提供价值亿元的数字 人直播消费补贴，让每一位百度优选商家都能拥有数字人直播能力。 除了慧播星之外，百度优选还为商家提供了整套的全域智能营销帮手百斗天枢。 通过百斗天枢，商 家可以实现在百度的信息流、搜索、百青藤的全域 ...