12月19日，由湛江市委宣传部主办，湛江日报社、智通财经承办，赤坎区委宣传部、霞山区委宣传部、 雷州市委宣传部、廉江市委宣传部、徐闻县委宣传部、湛江经开区党政办公室协办的"鲜美湛江 吃和远 方"上海媒体大V采风活动进入到第四天。众人来到廉江，采摘红橙、尝泥虫粥、看红树林、逛新农 村，在美景美食中圆满结束了本次湛江之行。临别前，众人竞说感受，为湛江更好发展文旅产业支招。 媒体大V在 廉江体验亲手采摘红橙。陈广灏 摄 "我在上海工作、生活，像到农场采收之类的活动，平常很少能接触到。所以，这次来廉江亲手摘红 橙，觉得是很新奇、很接地气的一种体验，非常感兴趣。"智通财经主编郦晓君微笑着表示。她还对廉 江的红树林留下了深刻印象，认为这里生态环境很好，各种保护措施也做得非常到位。四天行程走下 来，郦晓君惊叹于湛江文旅资源之丰富。她说："湛江真是一座名副其实的'宝藏小城'，但外界很多人 对其不了解。今后，建议要加大宣传和推介的力度。另外，湛江的海景很美，希望多增加和完善配套服 务，因为现在的游客尤其是年轻人喜欢多样化、更丰富有趣的游览体验。" 智通财经记者胡雅婷说，来湛江吃海鲜感觉特别划算，比如这里的花蟹一个顶上海那边的两 ...

Group 1 - The core event "Play City Pomelo" in the Naixi District aims to promote local agricultural products and enhance consumer engagement through innovative activities [5][7] - The Huguo Pomelo is highlighted as a geographical indication product, symbolizing the heritage and economic prosperity of the local farmers, contributing to rural revitalization [3][5] - The event features a blend of traditional agricultural product exhibitions and modern interactive experiences, showcasing a model of integration between agriculture, culture, tourism, and commerce [5][6] Group 2 - The Naixi District encourages visitors to experience local flavors and cultural heritage, inviting them to engage in activities such as fruit picking and exploring historical sites [7] - The collaboration among Huguo Town, Tianxian Town, and Shangma Town represents an innovative approach to regional coordinated development and shared prosperity [3][5]

Core Insights - The collaboration between Baiyun District and Lianjiang City aims to enhance regional development through industrial synergy, improving livelihoods, and constructing parks, transitioning from "blood transfusion" aid to "blood-making" development [3][4][5][6] Group 1: Industrial Collaboration and Development - Baiyun District is leveraging its role as a "Bay Area connector" to facilitate the full chain of "design-manufacturing-exhibition," helping Lianjiang's quality products connect with the Greater Bay Area market [9][10] - The establishment of the Baiyun-Lianjiang Industrial Collaboration Innovation Center aims to enhance Lianjiang's manufacturing capabilities and market expansion through a collaborative model [12][13] - The center has successfully facilitated partnerships between Lianjiang enterprises and design firms, resulting in 12 design projects and 11 innovative products set to debut at the 2025 Spring Canton Fair [18][19] Group 2: Agricultural and E-commerce Initiatives - The collaboration has led to the establishment of an e-commerce service center to enhance the sales channels for Lianjiang's agricultural products, integrating offline exhibitions with online capabilities [28][30] - The initiative has attracted 23 enterprises to the e-commerce center, promoting local agricultural products like red oranges and lychees to national markets [34][35] - The "reverse flying land" industrial collaboration platform has successfully connected with international buyers, achieving intention orders exceeding 300 million yuan [22][23] Group 3: Resource Activation and Economic Growth - The project focuses on revitalizing idle rural resources, transforming them into productive assets, such as converting an old village office into a standardized rice noodle processing workshop, creating over 40 long-term jobs [41][42] - The introduction of a mushroom cultivation project in Changshan Town is expected to generate an annual output value of 5 million yuan, demonstrating effective resource activation [48][49] - The establishment of integrated bases for agricultural product processing and enterprise incubation is projected to generate over 200,000 yuan in annual income [51][56] Group 4: Brand Building and Market Expansion - The promotion of "Lianjiang Quality Products" through extensive advertising campaigns has significantly increased brand visibility, reaching over a billion exposures [107][108] - Collaborative efforts in cross-regional exhibitions and trade have facilitated the signing of contracts for 12 enterprises to settle in Lianjiang, enhancing local industry [120][123] - The establishment of a joint industrial park aims to support local enterprises and attract investments, with a total investment of 494.6 million yuan in aid funds [127][130]

Core Viewpoint - The article discusses the launch of the first municipal-level "Media+" action plan in Zhanjiang, Guangdong, aimed at enhancing the agricultural product market system through media empowerment, with a focus on the "Zhanpin" brand. Group 1: Implementation Plan Overview - The "Media+" action plan aims to achieve five main goals over three years: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [6][7]. - The plan is structured around eight key areas: market expansion, cultural co-creation, lifestyle integration, industry integration, brand building, technological innovation, think tank support, and resource integration [8][9]. Group 2: Agricultural Marketing System - Zhanjiang is recognized as the source of Guangdong's agricultural product marketing system, having successfully implemented the "12221" marketing system since 2019 to address sales challenges for local products [12][14]. - The new plan incorporates the "12221" system to enhance the value and scope of agricultural products, promoting a systematic and collaborative approach across the province [16]. Group 3: Focus on "Zhanpin" Brand - The plan emphasizes the development of the "Zhanpin" brand, aiming to create a competitive and culturally recognizable agricultural brand through a multi-faceted strategy involving regional, enterprise, product brands, and personal IP [21][22]. - Activities to promote "Zhanpin" include nationwide campaigns and cultural festivals to enhance brand visibility and market penetration [23][24]. Group 4: Industry Development and Innovation - The implementation plan encourages collaboration between local areas and media for project co-construction, operational cooperation, and brand development, aiming to create exemplary cases of "Media+Industry" integration [30][31]. - The plan also focuses on technological innovation, utilizing AI to analyze consumer trends and develop a comprehensive data system for agricultural products [35][36].