Core Insights - The integration of traditional agriculture with new e-commerce platforms is transforming the distribution of Xuyi crayfish, making it accessible nationwide [1][2][3] - Kuaishou's intervention through initiatives like the "Crayfish Carnival Week" is crucial in overcoming growth bottlenecks in the industry, providing significant traffic support and cash subsidies [2][3] - The transformation is evident in the reshaping of the supply chain and brand identity, with local flavors gaining national recognition through digital media [3] Group 1: Industry Transformation - The Xuyi crayfish industry has a solid foundation with nearly one million acres of farming area supported by high-quality water sources from Hongze Lake [1] - The "Crayfish Carnival Week" campaign has already sold over 10 million crayfish in its first week, with a GMV increase of 930% year-on-year [2] - The collaboration between local suppliers and Kuaishou streamers is creating a direct connection between consumers and producers, enhancing trust and reducing return rates [2] Group 2: Brand and Consumer Engagement - The use of live streaming by local influencers is breaking down trust barriers, allowing consumers to engage directly with the production process [2][3] - The branding of "Xuyi crayfish" is evolving from a local specialty to a national culinary memory, facilitated by engaging digital content [3] - The strategic partnership with logistics companies like SF Express is addressing cold chain challenges, ensuring product quality during transportation [3]