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Core Insights - The integration of technology and cultural tourism in Beijing is exemplified by the launch of the "Greenway PASS Card," which enhances the visitor experience through NFC technology and various interactive features [1][4][6] Group 1: Event Overview - The "Beijing Tourism and Leisure Greenway Resource Promotion" event was held on February 10, 2026, in the Mentougou District, showcasing a blend of technology and cultural heritage [1] - The event featured the "Walking the Greenway, Enjoying Beijing" theme, promoting local culture and tourism [2] Group 2: Technological Innovations - The "Greenway PASS Card" serves as a smart access tool, enabling users to engage with features like smart check-in, digital guided tours, and AR interactions [4][7] - This card transforms the greenway experience into an "open digital playground," allowing for immersive exploration and interaction with local culture [4][7] Group 3: Cultural and Economic Impact - The initiative aims to stimulate new consumption patterns during the Spring Festival by linking traditional cultural practices with modern technology [2][6] - The first batch of 52 tourism and leisure greenways is designed to connect urban and rural areas, enhancing the integration of cultural, tourism, and commercial activities [6][7] Group 4: Future Developments - The Beijing Cultural and Tourism Bureau plans to collaborate with Ant Group's Alipay to create a comprehensive service for the 52 greenways, promoting a seamless travel experience [6][7] - This initiative is expected to contribute significantly to the enhancement of urban quality and the revitalization of rural tourism [6]

Core Viewpoint - The Beijing Municipal Bureau of Culture and Tourism has partnered with Ant Group's Alipay to launch the "Greenway PASS Card," which utilizes NFC technology to enhance the tourism experience by integrating features like smart check-in maps, AI digital tour guides, and AR interactive effects [1] Group 1 - The "Greenway PASS Card" allows citizens and tourists to explore the scenic greenways while listening to stories about the natural and cultural heritage [1] - The initiative aims to upgrade consumption scenarios by providing one-stop recommendations for dining, accommodation, and shopping [1] - The first batch of 52 tourism and leisure greenways in Beijing connects ecological resources, historical sites, and local life, moving beyond just sports and transportation functions [1] Group 2 - The next step involves tailoring the "Greenway PASS" full-scene service for the 52 greenways, facilitating a convenient experience for users to explore the city [1]

北京市文化和旅游局方面表示，下一步，北京市文化和旅游局将联合蚂蚁集团支付宝，为这52条绿道量 身打造"绿道PASS"全场景服务，助力实现"一卡在手，畅游全城绿道"的便捷体验。 恰逢小年，门头沟区联动支付宝将绿道推介与年俗文化深度绑定，创新推出"京西福地·碰福集运"主题 活动。游客漫步绿道时，只需"碰一下"沿途打卡装置，就能收集"心灵、山水、文化、宜居、发展"五大 数字福字，集齐即可兑换专属好礼，点燃新春消费热潮。 据了解，北京旅游休闲绿道已超越运动、交通的单一功能属性，成为串联文旅商体融合发展的"金色纽 带"。全市首批52条旅游休闲绿道，恰似52条绿色脉络贯通城乡空间，串联自然生态资源、人文古迹遗 存与市井生活烟火。 北京商报讯（记者 吴其芸）2月10日，"漫步绿道 畅游北京"北京旅游休闲绿道资源推介暨"马年致远 绿 道迎春"活动在门头沟区启幕。北京市文化和旅游局联合蚂蚁集团支付宝创新推出"绿道PASS卡"，以 NFC"碰一下"技术为核心，集成智慧打卡地图、AI数字伴游、AR互动特效等创新功能，市民游客可以 边走边听山水人文故事，沉浸式探索绿道风光，还能一站式解锁特色餐饮、住宿与购物推荐。 ...

Group 1 - The event "Walking the Greenway, Enjoying Beijing" was successfully held in Wangping Town, Mentougou District, promoting the integration of culture, ecology, sports, and technology in rural tourism and leisure in Beijing [1] - Four premium greenways were highlighted, connecting historical and cultural sites with contemporary ecological concepts, creating a linear cultural experience space that integrates cultural research, ecological exploration, fitness, and family interaction [5] - The launch of the "Greenway PASS Card" by the Municipal Bureau of Culture and Tourism and Ant Group's Alipay utilizes NFC and AR technology to enhance the digital roaming experience along the greenway [6] Group 2 - The event featured traditional performances and marked the collaboration between the Municipal Bureau of Culture and Tourism and the Beijing Hiking Association to promote walking activities along the greenway [7] - The "Five Blessings" activity was integrated into the event, allowing visitors to explore cultural heritage and collect digital blessings while experiencing traditional customs [9] - The event attracted over a hundred participants from government departments, industry representatives, media, and citizens, establishing a sustainable development mechanism for the greenway [11]

北京市文化和旅游局联合蚂蚁集团支付宝创新推出"绿道PASS卡"，以NFC"碰一下"技术为核心，集成 智慧打卡地图、AI数字伴游、AR互动特效等创新功能，市民游客边走边听山水人文故事，沉浸式探索 绿道风光，还能解锁专属红包福利，一站式体验特色餐饮、住宿与购物推荐。 北京商报讯（记者 刘四红）"碰一下"再迎新场景。2月10日，北京商报记者获悉，"漫步绿道 畅游北 京"北京旅游休闲绿道资源推介暨"马年致远 绿道迎春"活动在门头沟区启幕。 ...