Core Insights - Meituan Waimai announced that 70% of its "1-to-1 urgent delivery" orders in the food category come from Chinese dining establishments, primarily offering freshly prepared Chinese meals, while the remaining 30% is from cakes and Western light meals [1] Group 1 - Over 100,000 delivery riders have earned income through the "1-to-1 urgent delivery" model, with an average delivery income of 15 yuan, which is approximately 2-3 times that of the standard delivery model [1]

Core Insights - Meituan Waimai reported that over 100,000 riders have earned income through the "1-to-1 Urgent Delivery" model, with an average delivery income of 15 yuan per order, which is approximately 2-3 times higher than the income from regular delivery orders [1] Group 1: Order Data - In the food category, 70% of orders come from Chinese dine-in restaurants, primarily consisting of freshly prepared Chinese meals, while the remaining 30% of demand is from cakes and Western light meals [1]

10月9日，美团外卖公布"1对1急送"订单数据：美食品类中，七成订单来自中餐堂食店，主要为现制现 炒的中式正餐，其他三成需求来自蛋糕、西式轻食等。"1对1急送"是美团外卖近日刚升级的"锅气急 达"服务，国庆中秋长假期间，"1对1急送"订单比普通配送模式预计送达时间提前17分钟。 过去一周，使用"1对1急送"的用户数稳定增长，其中75%的用户为美团黑金或黑钻会员。这类消费者追 求配送速度和餐品质量，愿意支付2-5元让骑手"一次只送一单"，希望菜品送达时"仍冒着锅气"。据了 解，"1对1急送"订单的客单价高于普通订单，但商家无需额外支付推广成本。此外，用户支付的配送 费，以基础配送费和活动补贴等形式给到骑手，骑手每单收入约为普通配送模式的2-3倍。（智通财经 记者 范佳来） ...

▲黑钻会员每月可享2次免费"1对1急送"服务。图源：美团App "1对1急送订单我们会优先出餐，绝不会因为时间短就降低出品质量。消费者可以通过摄像头直播，清楚地看到烤鸭现片、菜品现炒、后厨干 净、包装完整。"今年以来，花家怡园与美团深度合作，开通了"明厨亮灶"后厨直播，让消费者放心下单。 10月9日，美团外卖公布"1对1急送"订单数据：美食品类中，七成订单来自中餐堂食店，主要为现制现炒的中式正餐，其他三成需求来自蛋 糕、西式轻食等。"1对1急送"是美团外卖近日刚升级的"锅气急达"服务，已有数百万用户自发使用该服务。 国庆中秋长假期间，"1对1急送"订单比普通配送模式预计送达时间提前17分钟，用户收餐更省时，骑手也没有超时赶急的负担。 过去一周，使用"1对1急送"的用户数稳定增长，其中75%的用户为美团黑金或黑钻会员。这类消费者追求配送速度和餐品质量，愿意支付2-5 元让骑手"一次只送一单"，希望菜品送达时"仍冒着锅气"。据了解，"1对1急送"订单的客单价高于普通订单，但商家无需额外支付推广成本。 此外，用户支付的配送费，以基础配送费和活动补贴等形式给到骑手，骑手每单收入约为普通配送模式的2-3倍。 异地出行场 ...

Core Insights - Meituan has upgraded its membership benefits in anticipation of increased demand for instant delivery services during the upcoming National Day holiday, introducing two free "1-on-1 urgent delivery" services per month for Black Diamond members, now available in over 180 cities nationwide [1][2] - The "1-on-1 urgent delivery" service allows users to select delivery times 5 to 25 minutes earlier than usual, catering to the heightened demand for timely food delivery during family gatherings and travel [2][4] - The overall membership system has been enhanced with new benefits including priority queueing and worry-free services, which encompass features like free returns and dedicated customer service [1][9] Membership System Upgrade - The membership center has undergone a comprehensive redesign to streamline access to benefits and activities, enhancing user experience and engagement [1][9] - Black Diamond members show a strong preference for quality services, with over half using the "1-on-1 urgent delivery" service multiple times within a month, particularly in travel scenarios [4][15] - The upgrade aims to transform occasional consumers into frequent users, thereby increasing overall transaction frequency and customer loyalty [11][13] Market Context and Business Strategy - The local lifestyle market is entering a phase of stock competition, prompting businesses to seek new growth points to stand out [10][12] - Meituan's membership upgrade is designed to create a "user value flywheel," enhancing user engagement and driving consumption frequency through tiered benefits [11][12] - The integration of various local lifestyle scenarios within the membership system allows for targeted marketing strategies, improving operational efficiency for merchants [12][13] Performance Metrics - In Q2, Meituan reported over 10 million net upgrades in membership, with Black Diamond members exhibiting significantly higher annual spending and repurchase rates compared to regular users [15][16] - The membership system has led to a 300% increase in page visits since the beginning of the year, indicating strong user engagement and interest in the new benefits [15] - The cross-selling potential of the upgraded membership system is evident, with high-value categories like alcohol and home appliances seeing substantial sales growth during promotional events [15][16]

Core Insights - The upcoming National Day holiday is expected to significantly increase demand for instant delivery services, prompting Meituan to enhance its "1-to-1 Urgent Delivery" service [1][2] - Meituan's "1-to-1 Urgent Delivery" allows users to select this service when ordering food, ensuring that meals are delivered 5-20 minutes earlier, with over 80% of restaurant partners currently utilizing this capability [1][2] - The service has gained popularity, with millions of users having experienced it, and over half of them opting for it again on subsequent orders [1][2] Service Features - The "1-to-1 Urgent Delivery" service was upgraded in August 2023, focusing on exclusive delivery capacity to ensure that only one order is delivered at a time, minimizing risks associated with multiple deliveries [1] - Users can choose to pay an average of 2-5 yuan for this expedited service, which is particularly beneficial for hot dishes that need to be delivered fresh [1][2] - The service is primarily utilized in first- and second-tier cities, especially in popular commercial areas, tourist districts, and low-density residential areas [1] Market Position - Meituan has become the first food delivery platform in China to offer "1-to-1 Urgent Delivery" for restaurant orders, enhancing its competitive edge in the market [1] - Following the launch, the service has seen a peak order volume of over 1.3 million during the Qixi Festival, surpassing competitors in the same niche [3] - The average daily order volume for this service has established Meituan as the leader in the 1-to-1 instant delivery sector [3]

记者了解到，美团外卖"1对1急送"于今年8月升级上线，可保障"一次只送一单"。此前，消费者主要通 过美团跑腿使用这类服务，此次则是"1对1急送"能力服务于餐饮外卖，美团也成为全国首个推出"1对1 急送"的外卖平台。 （文章来源：每日经济新闻） 每经北京9月26日电（记者赵雯琪）美团外卖今日正式宣布升级"1对1急送"，用户使用美团外卖点餐时 可勾选"1对1急送"服务，平均支付2至5元，即可让午高峰的"锅气"提前5至20分钟送达。目前，美团外 卖超八成餐饮商家可调用"1对1急送"运力。 ...

封面图片来源：每经原创 每经北京9月26日电（记者赵雯琪）美团外卖今日正式宣布升级"1对1急送"，用户使用美团外卖点餐时 可勾选"1对1急送"服务，平均支付2至5元，即可让午高峰的"锅气"提前5至20分钟送达。目前，美团外 卖超八成餐饮商家可调用"1对1急送"运力。 记者了解到，美团外卖"1对1急送"于今年8月升级上线，可保障"一次只送一单"。此前，消费者主要通 过美团跑腿使用这类服务，此次则是"1对1急送"能力服务于餐饮外卖，美团也成为全国首个推出"1对1 急送"的外卖平台。 ...

Core Insights - Meituan Waimai has officially upgraded its "1-to-1 Urgent Delivery" service, allowing users to select this option when ordering food, resulting in delivery times being shortened by 5-20 minutes [1][2] - Over 80% of Meituan Waimai's restaurant partners can utilize the "1-to-1 Urgent Delivery" capacity, with millions of users having already experienced the new service [1] Service Features - The "1-to-1 Urgent Delivery" service provides dedicated delivery support, ensuring that each rider delivers only one order at a time, which minimizes issues related to multiple orders and reduces the risk of product damage during delivery [1] - This service was previously available through Meituan's courier service for urgent items like documents and important goods [1] User Experience and Market Reach - Users opting for the "1-to-1 Urgent Delivery" service pay an average fee of 2-5 yuan, which allows them to save 5-20 minutes on delivery time [2] - The majority of users utilizing this service are concentrated in first and second-tier cities, particularly in mainstream business districts, tourist areas, low-density residential areas, and trendy cultural districts [2] Future Projections - Meituan Waimai expects to fully cover all delivery merchants, including food and flash purchase services, with the "1-to-1 Urgent Delivery" service by the end of this year, anticipating a doubling of daily users for this service [2]

观察者网获悉，美团外卖"1对1急送"于今年8月升级上线，主要特色是提供专属运力支持，保障"一次只 送一单"。这意味着骑手点对点直达，不用担心多单状态下的商家卡餐或路线规划难题，也减少了商品 在配送过程中被挤压碰撞的风险。 此前，消费者主要通过美团跑腿使用这类服务，让骑手专门一对一配送文件、证件、票据等，或代购其 它即刻需要的重要物品。 此次则是"1对1急送"能力首次优化服务于餐饮外卖，只要用户下单时勾选该服务，平均支付2-5元，即 可节省5-20分钟配送时间。目前使用该服务的用户，大多集中在一二线城市的主流商圈、旅游街区、低 密度住宅区、潮流文创区等。 美团外卖相关负责人透露，预计今年年底，"1对1急送"服务将全面覆盖外卖商家(含餐饮和闪购)，每日 使用该服务的用户量预计翻倍。 9月26日，美团外卖正式宣布升级"1对1急送"，用户使用美团外卖点餐时勾选"1对1急送"服务，可提前 5-20分钟送达。目前，美团外卖超八成餐饮商家可调用"1对1急送"运力，已有数百万用户体验过新服 务。 本文系观察者网独家稿件，未经授权，不得转载。 ...