Core Viewpoint - Meituan has launched "Raccoon Canteen," an "external food delivery collection store" that emphasizes food safety, supply chain traceability, and standardized management, transitioning from a "traffic distributor" to an "ecosystem builder" in the food delivery industry [1][8]. Group 1: Raccoon Canteen Overview - Raccoon Canteen features real-time kitchen live streaming, allowing consumers to observe food preparation processes, thus enhancing transparency and safety [5][6]. - The initiative has seen the establishment of 10 locations in Beijing, with over 100 quality restaurant brands participating, including well-known names like Quanjude and Lao Xiang Ji [5][8]. - The centralized kitchen model allows multiple brands to share operational costs, reducing the burden on individual merchants [8]. Group 2: Consumer Experience - Consumers can order from multiple vendors simultaneously, eliminating concerns about minimum order requirements and delivery fees [6][8]. - The live kitchen broadcasts have increased consumer confidence in food safety, as they can see the cleanliness and operations of the kitchens [5][7]. Group 3: Merchant Support and Operations - Raccoon Canteen provides a platform for merchants, offering digital management and operational support, including standardized food safety practices [6][7]. - Merchants benefit from pre-installed kitchen infrastructure and can source ingredients directly from over 200 suppliers, ensuring traceability [6][8]. - Daily operations and compliance with food safety standards are documented through a "Food Safety Diary," enhancing accountability [7][8]. Group 4: Industry Impact - The initiative reflects a shift in the food delivery industry towards higher quality competition, focusing on supply chain quality and stability rather than just price and speed [8]. - Meituan's investment in Raccoon Canteen is seen as a response to the oversupply in the restaurant sector, aiming to create a healthier competitive environment and improve food safety standards across the industry [8]. - The company plans to invest in 1,200 Raccoon Canteens over the next three years, aiming to onboard thousands of restaurant merchants to provide safe food delivery options [8].

Core Viewpoint - Meituan announced plans to invest in the construction of 1,200 "Raccoon Canteens" over the next three years, aiming to help over 10,000 restaurant businesses achieve quality upgrades in food delivery safety [1][4] Group 1: Investment and Expansion - Meituan will invest 1,000 billion yuan in the restaurant industry over the next three years, including hardware subsidies and traffic support for merchants adopting transparent kitchen practices [6] - The company plans to roll out "Mingchu Liangzao" live streaming in 200,000 stores nationwide within this year [6] Group 2: Operational Transparency - Users can watch the entire food preparation process through live streaming, enhancing transparency and trust in food safety [2][3] - Each restaurant integrates a unified "Mingchu Liangzao" system, allowing real-time uploads of food preparation and safety records [2][3] Group 3: Consumer Trust and Feedback - Consumers have reported increased trust in the platform and merchants, leading to improved repurchase rates [3] - Feedback from consumers highlights satisfaction with food quality and the ability to monitor the preparation process [3] Group 4: Food Safety Concerns - The initiative addresses growing public concern over food safety in the delivery industry, particularly among busy young professionals relying on takeout [4] - Previous incidents have raised awareness about the cleanliness of food delivery options, prompting a demand for "clean takeout" [4] Group 5: Supply Chain and Data Management - Meituan aims to explore traceable supply chains and transparent operations, incorporating a "Food Safety Index" into merchant evaluations [5] - Merchants will be required to maintain records through "Food Safety Diaries" and live streaming to enhance food traceability [5]