Core Viewpoint - The Western Land-Sea New Corridor is facilitating the cross-regional flow of goods and resources, enhancing logistics efficiency and connectivity for trade between China and various countries [1][4][6]. Group 1: Event Overview - The 2025 Land-Sea New Corridor International Logistics Expo was held in Chongqing from November 12 to 14, showcasing over 50 domestic and international exhibitors [1][3]. - The exhibition covered an area of approximately 15,000 square meters, focusing on cold chain logistics, smart logistics, green transportation, and fresh supply chains [1][3]. Group 2: Product and Market Insights - The "Land-Sea Quality Products" public service platform has been operational since 2023, helping numerous traditional Chinese brands and local specialty products to expand internationally while introducing goods from 15 countries [3][4]. - The logistics corridor has expanded its range of transported goods to over 1,300 categories as of October 2025, covering 75 cities across 18 provinces in China and connecting to 581 ports in 127 countries and regions [4][6]. Group 3: International Trade Dynamics - The corridor significantly reduces logistics time and costs for international products, such as Uruguayan amethyst, which previously required lengthy transport routes through eastern China [6]. - The trade volume of Uruguayan amethyst in the southwestern Chinese market has been growing at an annual rate of approximately 10% [6].

Core Insights - A significant trend is emerging in China where millions are abandoning traditional urban success models to pursue entrepreneurial opportunities in rural areas, leveraging modern technology and e-commerce platforms [1][3][15] Group 1: Entrepreneurial Shift - Over 10 million Chinese have shifted from urban jobs to rural entrepreneurship, with a projected total of 15 million by mid-2025 [3][15] - The rise of new farmers, who utilize internet technology and modern business practices, is driving the growth of rural e-commerce and smart agriculture [3][15] - The Douyin platform has facilitated the sale of 10.2 billion agricultural products in the past year, averaging 24.48 million sales per day [3][30] Group 2: Case Studies of Success - Wu Shuangpeng, a former tech engineer, achieved over 10 million yuan in sales within a year by selling local oranges through live streaming, demonstrating the potential of e-commerce in rural areas [1][10] - The transformation of traditional farmers into e-commerce entrepreneurs is evident, as seen with local farmers like Li Fenglin, who transitioned from farming to live streaming [12][13] - Innovative products, such as pre-peeled chestnuts, have emerged from local entrepreneurs, leading to significant sales increases and inspiring others to follow suit [25][30] Group 3: Economic Impact - The agricultural landscape is being reshaped, with the emergence of new business models that prioritize consumer demand over traditional production methods [25][30] - The integration of technology in agriculture, such as automated sorting and drone logistics, is enhancing efficiency and product quality [13][30] - The growth of rural e-commerce is contributing to the economic revitalization of rural areas, with significant increases in sales and local employment opportunities [30][38] Group 4: Future Prospects - The Chinese government aims to support rural entrepreneurship, with plans to cultivate 1 million rural entrepreneurial leaders by 2025 [34][35] - The potential for rural areas to become economic engines is recognized, with a focus on attracting talent back to the countryside [32][34] - The success stories of new farmers are inspiring a wave of young people to return to their hometowns, fostering a new era of rural development [36][38]

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