图片来源：Foodaily每日食品 为此，本文将进一步展开，从乳清的定义与功能出发，聚焦于乳清的市场现状、多元化应用，并梳理国内外布局乳清原料的头部企业，为行业带来前沿的 洞察与价值。 目录： 封面图来源：Food&Wine Foodaily研究院【"新"发现】栏目，严选优质解决方案及供应商，让前沿创新解决方案听得懂、用得上。 近日，和润发布了一款鲜榨乳清饮品，这一尝试立刻引起了行业关注。Foodaily从中捕捉到乳清食品饮料这一小众品类背后的潜力，，引发了业界的广泛 关注和热烈讨论。许多读者在评论区表达了对乳清产品以及乳清供应商的浓厚兴趣。 1 乳清是什么？ 乳清主要来自于奶酪制作的副产物，当鲜奶经由凝乳酶、酸化或膜过滤等工艺制成奶酪、酪蛋白时，固体部分是凝乳块，剩余的液体就是乳清。过去它往 往作为废弃物处理，甚至被直接排放。但随着营养科学和食品技术的进步，人们发现乳清中富含优质蛋白和乳糖，其营养和功能价值被重新认识。 经过进一步加工，乳清可以转化为多种形式的原料，以满足不同食品工业的需求。 原料名称 定义 乳清粉 以乳清为原料，经干燥制成的粉末状产品。 脱盐乳清粉 以乳清为原料，经脱盐、干燥制成的粉末状产 ...

Core Insights - The dairy industry is experiencing a prolonged adjustment phase, with supply and demand still in the process of balancing, leading to a focus on cost reduction and efficiency among dairy companies [1][3] - Despite some signs of revenue decline slowing down, the industry has not yet fully recovered, with many companies still facing significant pressure [2][3] - The need to stimulate consumer demand for dairy products is critical, with innovation seen as a potential solution [1][4] Industry Performance - In 2024, the dairy industry faced intensified cyclical contradictions, with listed dairy companies reporting generally pressured performance [2] - Some companies, like Yiming Foods, reported a revenue increase of 1.8% in Q1 2025, down from 4.1% for the entire year of 2024, while Tianrun Dairy saw a decline of 2.5% in Q1 2025 compared to a 3.3% increase in 2024 [2] - The overall revenue decline for companies like Yantang Dairy and Western Pastoral continues to widen, with declines of 11.8% and 20.9% respectively [2] Market Dynamics - Promotional activities in the dairy sector have intensified, with significant discounts reported in retail, such as "buy one get one free" offers on fresh milk [2] - Sales volume for low-temperature pure milk showed slight growth in Q4 2024, but sales revenue still experienced a year-on-year decline, indicating a challenging market environment [2] Supply Chain Adjustments - The dairy industry has been undergoing a three-year cyclical adjustment, with milk production showing a decline for the first time since 2018, with a total production of 40.79 million tons in 2024, down 2.8% [3] - The average sales price of raw milk in 2024 was 3.32 yuan/kg, a significant drop of 13.42% year-on-year, attributed to rapid capacity expansion and weak consumer demand [3] Innovation and Consumer Demand - The industry is urged to focus on restoring the balance of raw milk supply and demand, with calls for innovative approaches to stimulate consumption [4] - There is a growing emphasis on developing functional and age-appropriate products, with high-end product growth beginning to show positive trends [4][5] - Current per capita dairy consumption in China is 42.4 kg, significantly below the Asian and global averages, indicating substantial growth potential [4]

Core Viewpoint - The "Two New" policy is crucial for boosting consumption, expanding domestic demand, and strengthening the domestic circulation, showing significant multiplier effects since its full implementation in 2024 [1][22]. Group 1: Impact on Consumer Behavior - The "Two New" policy has effectively enhanced consumer vitality, with reports of a 50% increase in foot traffic and a 60% rise in sales at a JD Super Experience Store in Chongqing compared to the previous year [3]. - High-tech and energy-efficient products are increasingly favored, with AI smart products seeing a threefold increase in sales in Henan province due to government subsidies [5][13]. - The "old-for-new" subsidy policy has made it easier for consumers to upgrade their appliances, with over 55 million units of home appliances and 41 million digital products sold under this initiative [13]. Group 2: Economic Growth and Investment - In the first four months, investment in equipment and tools rose by 18.2%, contributing 64.5% to overall investment growth, with related sectors like computer manufacturing and consumer goods seeing significant increases [15]. - The upgrade of production lines in companies like Yili and Zhejiang Chaowei has improved production efficiency and reduced labor costs, enhancing the overall competitiveness of the industry [17][20]. - The "Two New" policy is seen as a driver for economic transformation, creating a closed loop of investment, production, and consumption, which is essential for long-term competitiveness [22].