Core Viewpoint - The demand for high-quality protein, particularly whey protein, is increasing in China due to rising living standards and health awareness, with the whey protein powder market expected to reach 1.995 billion yuan in 2024, a year-on-year growth of 15.38% [1][11]. Market Policy - The Chinese government has implemented various policies to support the development of the nutritional supplement industry, including whey protein powder, aiming to enhance the quality of health products and services [4][5]. Industry Chain - The whey protein powder industry includes upstream suppliers of whey, additives, packaging materials, and extraction equipment, while downstream channels consist of gyms, sports stores, pharmacies, supermarkets, and e-commerce platforms, with online sales increasing annually [6]. Consumer Demographics - The core consumer group for whey protein powder includes fitness enthusiasts and athletes, with over 60% of male consumers favoring it for muscle gain, while female consumers tend to be older, higher-income individuals focused on health and fitness [9]. Competitive Landscape - The whey protein powder market features numerous participants, including international brands like ON, MuscleTech, and Dymatize, as well as domestic brands like汤臣倍健 and 康比特, with various strategies employed to capture market share [13][15]. Company Analysis -汤臣倍健 has established itself as a leading dietary supplement company in China, with projected revenues of 6.838 billion yuan and a gross profit of 4.56 billion yuan in 2024 [15]. - 北京康比特体育科技股份有限公司 focuses on sports nutrition and health food, with expected revenues of 1.04 billion yuan and a gross profit margin of 39.41% in 2024, driven by the sales of whey protein and energy gels [17]. Development Trends - Future whey protein products are expected to diversify beyond traditional powders to include protein beverages, baked goods, and bars, with tailored products for specific demographics such as athletes and the elderly [19].

Core Points - The company is planning to import dairy products due to business expansion needs, which includes various types of dairy such as raw milk, pasteurized milk, and infant formula [1] - The import of dairy products is regulated by multiple laws and regulations in China, including the Food Safety Law and the Import and Export Food Safety Management Measures [1] Group 1: National Access - China implements access management for imported dairy products, with the General Administration of Customs evaluating the food safety management systems of exporting countries before granting access [2] Group 2: Company Qualifications - Foreign dairy producers must be registered through their local authorities and approved by the General Administration of Customs before exporting to China [3] - Exporters and agents must register with the General Administration of Customs to handle food import business [3] Group 3: Import Declaration - Importers must declare the import of dairy products truthfully to customs, providing necessary documents such as health certificates and proof of compliance with Chinese food safety standards [4] - For infant formula, a specific registration certificate is required, and organic products must have relevant certification [5] Group 4: Goods Release and Non-compliance Handling - Customs will release imported dairy products that pass inspection and issue a quarantine certificate, while non-compliant products will be handled according to regulations [6] Group 5: Other Requirements - Packaging must include the registration number of the producer in China or the approval number from the local authority [8] - Infant formula must have a shelf life of at least three months from the date of customs declaration, and large packages cannot be repackaged in China [8] - Labels for special dietary foods must be printed directly on the smallest retail packaging without additional stickers [8]

Group 1 - The China Dairy Industry Association held its 31st annual meeting and the 2025 China Dairy Technology Expo in Nanjing, Jiangsu, showcasing Tetra Pak's innovative packaging solutions and deep processing technologies for dairy products [1] - Tetra Pak's Greater China President emphasized the growing consumer demand for nutrition and health, indicating a shift towards a more precise approach in the dairy industry [1] - The China Nutrition Society released a report highlighting the nutritional health issues faced by the elderly population, stressing the importance of early planning and scientific intervention for nutritional supplementation [1] Group 2 - The diversification of lifestyles has led to new consumption scenarios for dairy products, prompting Tetra Pak to present innovative packaging solutions suitable for various contexts, including small-capacity packaging for snacks and sustainable packaging options [2] - Experts noted that dairy products need to evolve from traditional liquid consumption to a more integrated "drink + food" model, reflecting changing consumer preferences for taste, emotional value, and nutritional functionality [2] - Tetra Pak's deep processing technology supports the transformation of dairy products, enabling the separation and recombination of native components to enhance product experience and brand upgrade [2]

Core Insights - The 2025 China Dairy Technology Expo highlighted the rapid growth of precision nutrition solutions in the dairy industry, with companies like Yili, Mengniu, Feihe, and Miaokelando launching targeted products [1][3][4] - The demand for dairy products is shifting from basic nutrition to functional segmentation, with a focus on high-protein, probiotic, and low-sugar options [3][5] - The Chinese dairy industry is seeking structural transformation due to declining milk prices and oversupply, with a trend towards quality, health, branding, and premiumization [5][6] Group 1: Industry Trends - Precision nutrition is expected to reach a peak by 2028, with market size projected to hit between 1000 billion to 1500 billion [9] - The dairy industry is experiencing a shift towards cheese production, which is seen as a significant opportunity to consume excess raw milk [6][7] - The market for special medical foods in China is projected to exceed 48 billion by 2025, with a compound annual growth rate of 30% [9] Group 2: Company Innovations - Yili has introduced a range of functional nutrition products inspired by traditional wisdom, addressing health needs such as gut health and blood sugar management [3][5] - Mengniu is focusing on scientific innovation to create customized products for various demographics, including seniors and fitness enthusiasts [3][5] - Feihe launched the first domestic database for human milk oligosaccharides (HMOs), enhancing research capabilities in maternal nutrition [4] Group 3: Market Dynamics - The Chinese dairy market is currently dominated by foreign brands in the special medical food sector, but domestic companies are increasing their product offerings [8][9] - The cheese market in China is underdeveloped compared to other countries, presenting a significant growth opportunity as consumer preferences evolve [6][7] - The overall dairy consumption per capita in China is declining, indicating a need for innovative products to stimulate demand [5]