在追电视剧《绽放的许开心》时，腾势汽车的广告植入场景让紫萱（化名）有些不理解。 图/《绽放的许开心》片段 来源/互联网 新能源观截图 "既然是高端车，怎么能让一个小孩子决定是否购买呢？是不是太过于草率了，而且也让人觉得并不高端了，多少有点品牌定位混乱的感觉。" 事实上，腾势的营销策略近几年饱受诟病。甚至在众多业内人士看来，原腾势销售事业部总经理赵长江的调岗，与此不无关系。 新能源汽车激烈的竞争下，背靠比亚迪的腾势似乎并没有自己的"一技之长"，很难被广大消费者熟知，反映在销量上更多则是不及预期。目前，腾势在售 的主要车型包括，腾势D9、腾势N7、N9、腾势Z9系列等，除了腾势D9在6月销售了8272辆之外，其他车型并未在高端市场形成声量。 作为比亚迪高端化的重要抓手，腾势无疑难言成功。 1. 昙花一现后的"高开低走" 用风云变幻来形容当下我国汽车行业的发展并不为过，在这其中，腾势的发展轨迹也充满了戏剧性的转折。 近期，并不走"流量"路线的腾势，却频繁登上新闻头条。换帅消息引发行业内外高度关注，执掌腾势品牌三年的赵长江，头衔已经改为"腾势方程豹直营 事业部总经理"。如今，腾势销售事业部总经理换成了李慧。 图/赵长 ...

Core Viewpoint - The debut of the Tengshi Z concept sports car at the 2025 Shanghai International Auto Show showcases the company's advancements in technology and design, highlighting its commitment to innovation in the automotive industry [1]. Group 1 - The Tengshi Z is equipped with a fully self-developed steer-by-wire system, cloud-based technologies, and a fully controlled chassis [1]. - Other models such as Tengshi N9, Tengshi D9, Tengshi Z9 series, and Tengshi N7 were also presented at the event, indicating a broad product lineup [1].

Core Insights - BYD is projected to achieve a revenue of 777.1 billion yuan in 2024, representing a year-on-year growth of 29% and a net profit of 40.25 billion yuan, up 34% [1] - The company plans to distribute a cash dividend of 12.1 billion yuan, which accounts for approximately 30% of the net profit attributable to shareholders [1] - In Q4 2024, BYD's revenue reached 274.85 billion yuan, showing a quarter-on-quarter increase of 36.7% and a year-on-year increase of 52.7% [1] Sales Performance - For the full year, BYD sold 4.27 million vehicles, marking a 41% increase year-on-year, with monthly sales exceeding 500,000 units for over three consecutive months [2] - The high-end brands, including Fangchengbao, Tengshi, and Yangwang, achieved total sales of 190,000 units, up 40% year-on-year [2] - Overseas sales reached 420,000 units, a 72% increase year-on-year, with Q4 sales of 120,000 units, reflecting a quarter-on-quarter growth of 26% [2] International Expansion - BYD's electric vehicles are now present in over 100 countries and regions across six continents [2] - The company has signed a land purchase agreement for a passenger car factory in Szeged, Hungary, and has launched production in Uzbekistan and Thailand, with the latter having an annual capacity of approximately 150,000 vehicles [2] Technological Advancements - Since 2025, BYD has introduced significant technological upgrades, including advanced intelligent driving and enhanced battery technology [3] - The company has established a comprehensive smart vehicle strategy, leading in the field of intelligent driving with over 4 million vehicles equipped with L2 level and above intelligent driving capabilities [3] - The launch of the Super e-platform and new generation vehicle-grade silicon carbide power chips marks a significant milestone in BYD's technological evolution [3] Financial Projections - BYD's projected revenues for 2025, 2026, and 2027 are 955.84 billion yuan, 1,144.14 billion yuan, and 1,338.64 billion yuan, respectively, with year-on-year growth rates of 23%, 19.7%, and 17% [4] - The expected net profit attributable to shareholders for the same years is 55.41 billion yuan, 69.76 billion yuan, and 83.74 billion yuan, with corresponding year-on-year growth rates of 37.7%, 25.9%, and 20% [4] - Earnings per share (EPS) are projected to be 18.2 yuan, 23.0 yuan, and 27.6 yuan, with price-to-earnings (PE) ratios of 20.6, 16.4, and 13.7, respectively [4]