△图源：智界 智界汽车是奇瑞汽车与华为联合推出的智选车品牌，目前有两款汽车在售，首款MPV车型将在近期上市。1月9日，赵长江已开始转发智界品牌的相关宣 传内容。当时就有消息称，赵长江已被任命为奇瑞集团销售常务副总经理，主抓智界品牌的销售工作。 在加入奇瑞汽车之前，赵长江曾在比亚迪工作近16年，历任区域销售经理、比亚迪销售公司总经理、腾势总经理等。2025年10月24日，赵长江宣布从比亚 迪离职，此后就有消息称其将加入奇瑞汽车，负责智界品牌的相关工作。 奇瑞汽车集团对时代周报记者表示，此次任命是智界汽车的任命，并非奇瑞集团的任命，赵长江将负责智界的品牌建设、市场销售等工作。 腾势的"关键先生" 赵长江称得上是一位年富力强的汽车人。 2009年大学毕业之后，赵长江就加入比亚迪的销售体系，曾负责京津等区域、比亚迪等品牌的销售工作。2017年，他已成为比亚迪最年轻的销售公司总经 理，当时年仅31岁。 传闻最终落定。 1月13日，比亚迪旗下品牌腾势的原总经理赵长江宣布加入智界汽车，担任智界汽车执行董事及执行副总裁。"我将与团队一起全心打造一个真正以用户为 中心的全球化标杆智能品牌，构建贯穿产品、服务与体验的独树一帜的' ...

Core Insights - BYD reported its November 2025 sales data, showing a total of 480,186 electric vehicles sold, with 237,540 being pure electric and 237,381 plug-in hybrids [1][11][13] - Cumulative sales for the year reached 4,182,038 units, marking an 11.30% year-on-year increase [1][11][13] Sales Performance - In November, BYD's total sales included 42.36 million units from its two main sales networks: Dynasty and Ocean [3][11] - The Dynasty network sold 184,338 units in November, with cumulative sales of 1,729,767 units for the year [4][14] - The Ocean network achieved sales of 233,431 units in November, totaling 2,031,170 units for the year [4][14] Model Breakdown - Key models in the Dynasty network included the Qin, Yuan, Song, Han, Tang, and Xia, with November sales of 70,800; 47,800; 33,900; 14,600; 13,300; and 3,900 units respectively [3][11] - The Ocean network's top models were the Seal, Lion, and Dolphin, with sales of 61,000; 55,000; and 31,000 units respectively [3][11] Brand Performance - The Tengshi brand sold 13,255 units in November, with a total of 138,995 units for the year [6][17] - The Fangchengbao brand reported sales of 37,405 units in November, totaling 183,769 units for the year [7][17] - The Yangwang brand, which targets the high-end market, sold 703 units in November, with a cumulative total of 3,862 units for the year [10][20] New Model Launch - The 2026 model of the Xia was launched on November 4, featuring an upgraded battery capacity and improved range from 180 km to 218 km [4][14]

Core Viewpoint - The article discusses the experiences and perceptions of a user regarding the Li Auto i8, highlighting both positive aspects and areas for improvement in comparison to competitors like Tengshi N7 and other models in the market [1][3][4]. User Experience and Product Evaluation - The user initially had a negative experience with the Tengshi N7, leading to a significant loss upon resale, but found the i8 to exceed expectations in comfort, intelligent features, and charging speed [1][3]. - The i8's comfort level, including seat and chassis performance, was rated highly, with NVH (Noise, Vibration, and Harshness) performance being notably quiet [3]. - The intelligent driving system of the i8 performed well during long-distance travel, significantly reducing driver fatigue [3]. Critique of Current Products - There is a perception that Li Auto has not fully capitalized on its opportunities, with concerns about the aesthetic appeal of the L series and the MEGA model's design [4]. - The i8's sales performance is seen as underwhelming due to its lack of standout visual appeal and limited color options, which may hinder its market competitiveness [4]. - The i6 model also faces similar aesthetic criticisms despite its strong product capabilities [4]. AI and Intelligent Driving Perception - While the AI features in the i8 are advanced, there are instances of performance issues, such as system lag and incorrect responses, which detract from the overall user experience [5]. - The intelligent driving system, although impressive, has occasional flaws, such as running red lights, leading to a perception that competitors like Tesla maintain an edge in this area [5]. Public Sentiment and Communication - The article notes a significant amount of negative public sentiment towards Li Auto, including various criticisms and safety concerns, which the company has not adequately addressed [6][7]. - There is a call for more proactive communication from Li Auto's management to clarify misconceptions and reassure current and potential customers about product safety and performance [7][9]. Future Product Expectations - Users express a desire for a broader range of models from Li Auto, including more affordable options and luxury variants, to better meet diverse market demands [8]. - The article suggests that addressing public sentiment and expanding the product lineup could enhance Li Auto's market position and customer satisfaction [9].

Core Insights - BYD's high-end brand Tengshi officially launched the N8L model, priced at 299,800 yuan and 329,800 yuan for the two variants, which is a reduction of 20,000 yuan from the pre-sale price announced in late September, targeting the 300,000 yuan segment of the new energy large six-seat SUV market [2][3] Group 1: Product Positioning and Features - The N8L is a strategic model for Tengshi, complementing the N9 to form a flagship dual-star matrix, with the N8L focusing on the mainstream family market while the N9 targets the high-end business segment [3] - The N8L features a "Yisanfang" three-motor system, weighs 3 tons, and boasts performance enhancements such as a turning radius of only 4.58 meters due to its dual-chamber air suspension and intelligent road preview system [3] - The vehicle is equipped with the DiPilot300 advanced driver-assistance system and has a pure electric range of 230 km with a dedicated blade battery for plug-in hybrids [3] Group 2: Sales Performance and Market Challenges - Tengshi's sales heavily rely on the D9 model, which has contributed over 68% of the total sales of 108,800 units in 2023, indicating a lack of performance from other models [4][5] - The N7 model launched in 2023 has seen a drastic decline in sales, with only 98 units sold in September 2025, a 95% drop from its initial peak [7] - The N9 model also experienced a decline in sales after an initial strong performance, indicating a potential issue with sustaining momentum in the market [7] Group 3: Future Outlook and Production Plans - The launch of the N8L is part of Tengshi's strategy to strengthen its market position and diversify its product lineup, with plans for new models and a facelift for the D9 in the coming year [8][9] - The company has reported strong initial order interest for the N8L, leading to increased production efforts to meet demand [8][9]

Core Insights - Zhao Changjiang announced his departure from BYD after 16 years of service, having played a significant role in revitalizing the Tengshi brand [12] - Tengshi, initially a joint venture between BYD and Mercedes, faced continuous market struggles, accumulating losses exceeding 4 billion yuan since 2016 [8] - Under Zhao's leadership, Tengshi launched the D9 model, achieving unprecedented success with total sales of 128,000 units in 2023 [10] Group 1 - Zhao Changjiang joined BYD in 2009 and rose to become the General Manager of BYD Auto Sales Co., Ltd. by 2017 [4] - In 2021, BYD decided to revamp its high-end brand, appointing Zhao as the General Manager of the Tengshi brand division [4] - Tengshi became a wholly-owned subsidiary of BYD in September 2024 after a series of equity adjustments [8] Group 2 - The D9 model was the first vehicle launched after the brand's revamp, marking a significant turnaround for Tengshi [10] - Despite the initial success of the D9, subsequent models like the N7, N8, and Z9 did not replicate its success [10] - Tengshi's total sales for 2024 were 126,000 units, falling short of the 200,000 unit target, with a goal of 300,000 units set for 2025 [11] Group 3 - Zhao Changjiang's role was adjusted in July 2023, and he expressed intentions to continue working in a new position [11] - Speculation arose regarding his next move, with rumors suggesting a potential role at Chery and Huawei's Hongmeng Intelligent brand, though this remains unconfirmed [12]

Core Viewpoint - The departure of Zhao Changjiang, a key executive at BYD, marks a significant shift in the company's high-end brand strategy, particularly for the Tengshi brand, which has seen both growth and challenges during his tenure [1][2][3]. Group 1: Zhao Changjiang's Career at BYD - Zhao Changjiang joined BYD in 2009 as a regional sales manager and rose through the ranks to become the youngest sales company general manager in BYD's history at the age of 31 in 2017 [2]. - He played a crucial role in establishing the high-end foundation for the "Han" and "Tang" series, which were pivotal in BYD's entry into the market above 200,000 yuan [2]. Group 2: Challenges Faced by Tengshi - In 2021, Zhao was appointed as the general manager of Tengshi, which was struggling with low sales and brand recognition, having sold only 4,783 units that year [3][4]. - Under his leadership, Tengshi underwent significant brand, product, and operational transformations, including the launch of the Tengshi D9, which disrupted the market previously dominated by the Buick GL8 [4]. Group 3: Performance and Market Position - The Tengshi D9 achieved cumulative sales of over 250,000 units, raising the brand's average selling price from 250,000 yuan to 380,000 yuan [4]. - Despite these successes, the brand faced structural challenges, with the D9 accounting for 75% of Tengshi's sales, indicating a lack of product diversity [4][7]. - Tengshi's sales in the first three quarters of 2025 reached 108,800 units, trailing behind the Fangchengbao brand's 113,100 units, but significantly outperforming the Yangwang brand [9]. Group 4: Future Outlook - The market for new energy MPVs is expected to grow, with Tengshi D9 holding a 32% market share in the 300,000 to 500,000 yuan segment [10]. - However, the introduction of new models like the Tengshi N7 and Z9 series has faced challenges, with significant drops in sales for these vehicles, highlighting the need for a more robust product lineup [8].

Investment Rating - The report maintains an investment rating of "Outperform the Market" for BYD [7] Core Viewpoints - The luxury image of traditional brands is a result of historical accumulation, technology, and brand strength. Under the wave of new energy, domestic brands are redefining luxury through new technologies. BYD's path to high-end positioning relies on its technological advantages to foster brand preference among consumers [4][11] - BYD's high-end strategy is built on "technology foundation, brand stratification, and global expansion," utilizing a three-tier brand matrix for precise market coverage [11][59] Summary by Sections Introduction: Where Will BYD's High-End Path Lead? - In 2024, BYD's passenger car sales reached 4.25 million units, with models priced below 200,000 yuan accounting for 84.3% of sales. The launch of the Tengshi D9 in 2022 marked the beginning of BYD's high-end journey, followed by the introduction of the Yangwang and Fangchengbao brands [8][15] Quantitative Standards for Successful High-End Definition - High-end brands are defined as those with an average price above 300,000 yuan. In 2024, 14 brands met this criterion, with six being domestic brands. The top three brands by sales were traditional luxury brands "BBA," followed by domestic brands like Li Auto and AITO [20][23] Key to BYD's High-End Breakthrough: Focus on Technological Strength - BYD's high-end strategy includes the Tengshi brand, which integrates advanced technologies to create a comprehensive product matrix. The Tengshi brand achieved sales of 107,000 units in 2024, with an average transaction price of approximately 350,000 yuan [32][36] - The Fangchengbao brand focuses on the personalized automotive market, leveraging leading technologies to create unique products [46] Investment Recommendations - The report suggests that BYD's exploration of high-end positioning is gradually correcting its strategic direction, with a focus on technology-driven sales growth. The "Universal Intelligent Driving" strategy is expected to accelerate brand high-end positioning and enhance revenue and profit margins in the medium to long term [12][59]

Core Viewpoint - The article discusses the potential resurgence of station wagons in the Chinese automotive market, particularly with the launch of the Enjoy S9T, which is positioned as a "beautiful travel car" and supported by industry leaders, indicating a possible structural shift in consumer preferences towards this vehicle type [4][19]. Group 1: Historical Context of Station Wagons in China - Station wagons, known as "Wagon" in China, have struggled to gain popularity, often labeled as niche vehicles despite their practical design that combines sedan handling with SUV space [6][10]. - Early models like the Peugeot 505 SW8 and the Santana wagon introduced the concept of station wagons to Chinese consumers, but they were often viewed as utilitarian rather than lifestyle vehicles [8][10]. - The rise of SUVs in the 2000s overshadowed station wagons, as consumers preferred the rugged appeal and higher seating position of SUVs, leading to a decline in the popularity of wagons [13][17]. Group 2: Current Market Dynamics and Consumer Preferences - The Enjoy S9T has seen significant pre-order success, with over 15,000 units reserved shortly after its launch, suggesting a growing acceptance of station wagons in the current market [19][28]. - Changing consumer lifestyles in China, including a desire for versatile vehicles for weekend trips and outdoor activities, align well with the attributes of station wagons, which offer a balance of comfort and cargo space [21][24]. - The shift in purchasing demographics towards younger consumers, who prioritize individuality over traditional sedan designs, may further enhance the appeal of station wagons [21][30]. Group 3: Technological Advancements and Competitive Strategies - The advent of electric and hybrid platforms provides station wagons with design flexibility and space advantages that were previously unattainable, allowing for more appealing aesthetics and functionality [22][24]. - Domestic manufacturers are leveraging advanced technologies and competitive pricing strategies to position new electric station wagons favorably against traditional SUVs, which may help to redefine consumer perceptions [24][28]. - The success of models like the NIO ET5T, which has outsold its sedan counterpart, indicates a potential market shift where station wagons could capture a more significant share of consumer interest [28][30]. Group 4: Future Outlook - The article suggests that while station wagons may not dominate the market like SUVs, they are likely to establish a stable niche with dedicated consumers, especially as the automotive landscape evolves [31][30]. - The combination of changing consumer preferences, technological advancements, and strategic marketing could lead to a resurgence of station wagons in the Chinese market, marking a significant shift from their historical status as niche vehicles [30][31].

Core Viewpoint - Tengshi Automobile has launched the pre-sale of its new six-seat SUV, Tengshi N8L, with a price range of 319,800 to 349,800 yuan, ahead of its planned release in the second quarter of next year, driven by strong customer demand [2]. Group 1: Product Launch and Market Positioning - The Tengshi N8L fills a market gap in the 300,000 to 350,000 yuan segment, complementing the existing models Tengshi N7 and N9 [2]. - Tengshi N8L is positioned as a family-oriented SUV, focusing on comfort and safety, while Tengshi N9 is marketed as a technology flagship SUV [2]. - Both models utilize BYD's Yi San Fang platform, which integrates features for enhanced driving performance and safety [2]. Group 2: Performance and Technology - The N8L features a plug-in hybrid 2.0T engine combined with three electric motors, achieving a 0-100 km/h acceleration in just 3.9 seconds [3]. - It includes advanced braking systems with a stopping distance of 35.4 meters and a smart body control system that adjusts suspension based on road conditions [3]. - The vehicle's turning radius is only 4.58 meters, enhancing its maneuverability [3]. Group 3: Safety Features - The N8L is equipped with a high-speed blowout stability control system, capable of maintaining control at speeds of 180 km/h during a blowout [4]. - It successfully passed high-speed avoidance tests at 210 km/h without rolling over, and its crosswind stability control system can reduce lateral drift by 40% in strong winds [4]. Group 4: Market Performance and Future Outlook - Tengshi brand's cumulative sales reached 80,000 units in the first half of 2025, a 34% year-on-year increase, largely driven by the Tengshi D9 model [5]. - The N8L will compete directly with established models like the AITO M7, Lynk & Co 900, and Li Auto L8 in the same price range [5]. - The company plans to introduce more new products, including SUVs and sports cars, to expand its market presence [6].

Core Viewpoint - The "Purchase in China 2025" campaign aims to boost consumption and expand domestic demand by promoting the sales of new energy vehicles (NEVs) in rural areas of Shandong province, integrating green travel with rural revitalization efforts [1][45]. Group 1: Event Overview - The event was launched on August 15 in Tai'an, Shandong, focusing on the county and township markets to unlock the consumption potential of NEVs [1]. - The theme of the event is "Enjoy Consumption, Renew Travel," driven by a dual approach of policies and activities [1]. Group 2: Organizers and Participants - The event is co-hosted by the Shandong Provincial Department of Commerce and the Dazhong Media Group, with support from local government and media [4]. - Over 50 well-known automotive brands and hundreds of NEV models were present, providing a one-stop shopping platform for consumers [4]. Group 3: Promotional Offers - Major car manufacturers are offering significant discounts and incentives during the event, including trade-in bonuses and financial plans [8][15]. - Tesla is providing a "five-year interest-free" financing option along with an 8,000 yuan insurance subsidy [8]. - BYD is offering a 6,999 yuan benefits package for a 99 yuan deposit, with discounts on various models ranging from 6,000 to 10,000 yuan [15]. Group 4: Policy Support - The event emphasizes the implementation of national trade-in and scrapping subsidy policies, with dedicated areas for policy interpretation and consultation [41]. - The "policy package" includes purchase subsidies, trade-in benefits, and special price models to ensure consumers understand and can easily access the discounts [41]. - Shandong province has seen a leading growth rate in retail sales, with 247,000 vehicle scrapping applications in the first half of the year, indicating strong market activity [41]. Group 5: Future Outlook - The campaign is expected to create a wave of enthusiasm for NEVs across the province, with ongoing efforts to innovate consumption scenarios and implement policies [45]. - The goal is to accelerate the adoption of NEVs in households, contributing to the green economy and rural revitalization [45].