在最新发布的《2025年北京房企权益销售业绩排行榜》中，中建玖合以92.8亿元的总销售额挺进十强。 这其中，中建·运河玖院成为中建玖合进阶的核心引擎。 2025年，中建·运河玖院累计网签903套、11.8万㎡，成交金额73.5亿元，一举斩获2025年度北京市商品住宅网签套数与成交面积"双料冠军"，单盘销售额位 列全市TOP3，截止日前网签套数已达969套，而运河玖院仅用了三个多月完成。 9月底，运河玖院一期开盘，573套的销售喜报引爆了北京楼市。 它让2025年北京的楼市热词，在"好房子"之外，又增加了一个"运河头排"。 百日之后，二期项目再次炸场，开盘当天即有数十套网签转化，成交速度和价位对比一期只增不减。 这座滨水大盘的热销奇迹，是资源稀缺性与产品力创新的完美结合，更是北京多中心发展战略的成功体现。 文/北京进深 徐迪 国家战略赋能： 万亿投资撬动副中心"价值核爆" 北京城市副中心的崛起，从来不是简单的房地产叙事。 2024年"双限"政策解除后，通州首套房首付比例降至15%、商贷利率3.05%的组合拳，不过是这场价值跃迁的序章。 真正奠定其"北京第二增长极"地位的，是近万亿投资落地带来的产业厚度重构。 北 ...

Core Insights - The article highlights the shift in the real estate market towards a "value choice model" for improvement-type housing in Beijing, particularly for properties priced between 60,000 to 100,000 yuan per square meter by 2025 [1][2] - The performance of various projects varies significantly, with 中建·运河玖院 achieving a high sales rate of 81.15%, while 中海朝阳ONE lagged with only 15.4% [1][4] Group 1: Market Overview - In 2025, 26 improvement-type housing projects are expected to enter the Beijing market, supplying over 13,000 units [1][2] - 中建·运河玖院 leads the market with a notable 81.15% sales rate, while 中海朝阳ONE has a significantly lower rate of 15.4% [2][4] Group 2: Project Performance - 中建·运河玖院's first phase sold 680 out of 838 units, achieving a sales rate of 81.15% by the end of 2025 [2] - The second phase of 中建·运河玖院 launched 552 units, with 242 units sold within a month, resulting in a 43.84% sales rate [3] Group 3: Design and Location Impact - The design and functionality of housing units are critical factors for buyers, with a focus on layout, space efficiency, and overall living experience [4][7] - 中海朝阳ONE's poor sales performance is attributed to design flaws, such as inadequate room dimensions compared to competitors [5][6] Group 4: Competitive Analysis - Other projects like 颐海澐颂 and 建发金茂观宸 also show strong sales rates above 70%, indicating a competitive market landscape [3][4] - The location and surrounding amenities significantly influence project sales, with 颐海澐颂 benefiting from its prime location and robust infrastructure [9][10] Group 5: Future Considerations - Developers are advised to focus on six core dimensions, including mature amenities and optimized design, to enhance property appeal and mitigate market risks [10]

Core Insights - The article highlights the shift in the Beijing real estate market towards a "value choice model" for improvement-type housing, with a significant number of new projects entering the market in 2025 [1][3] - The performance of these projects varies greatly, with some achieving high sales rates while others struggle due to factors like product positioning and location [5][10] Group 1: Market Overview - In 2025, there will be 26 improvement-type projects in Beijing priced between 60,000 to 100,000 yuan per square meter, supplying over 13,000 units [1][3] - The top-performing project, Zhongjian · Yunhe Jiuyuan, achieved a sales rate of 81.15%, while another project, China Overseas Chaoyang ONE, only reached 14.48% [1][3][5] Group 2: Project Performance - Zhongjian · Yunhe Jiuyuan's first phase sold 680 out of 838 units, while its second phase, launched in December, has already signed 242 out of 552 units, achieving a 43.84% sales rate [3][4] - Other projects like Yihai Luansong and Jianfa Jinmao Guancheng also performed well, with sales rates exceeding 70% [4][10] Group 3: Design and Location Impact - The design flaws in projects like China Overseas Chaoyang ONE, particularly in unit layout and space efficiency, have hindered their sales performance [6][7][8] - Location and surrounding amenities significantly influence project sales, with better-located projects like Yihai Luansong outperforming others despite higher prices [9][10] Group 4: Future Considerations - Developers are advised to focus on six core dimensions, including mature amenities, safety in building design, and optimizing unit layouts to enhance market appeal [11]

Core Insights - The article highlights the shift in housing demand from "having a place to live" to "having a livable environment," emphasizing the importance of product design, functional configuration, and location for buyers seeking improved housing options [1][4]. Group 1: Market Overview - In 2025, Beijing is expected to see 26 new improvement housing projects priced between 60,000 to 100,000 yuan per square meter, with a total supply of over 13,333 units [2][4]. - The market is experiencing significant differentiation, with projects like China State Construction's "Yunhe Jiuyuan" achieving an impressive 81.15% sales rate, while others like "China Overseas Chaoyang ONE" lag behind with only 14.48% [2][5]. Group 2: Project Performance - "Yunhe Jiuyuan" has sold 680 out of 838 units, achieving a sales rate of 81.15%, and its second phase has already signed 242 out of 552 units within a month of launch [5]. - Other projects such as "Yihai Luansong" and "Jianfa Jinmao Guancheng" also reported strong sales rates of 77.93% and 76.62%, respectively [6]. Group 3: Challenges in Sales - "China Overseas Chaoyang ONE" has struggled with a sales rate of only 15.4%, attributed to design flaws and inadequate location support [7][8]. - The project’s main unit design has been criticized for its narrow living space, which affects its market competitiveness compared to similar offerings [8][9]. Group 4: Factors Influencing Sales - Key factors influencing buyer decisions include location, product quality, supporting facilities, and price-performance ratio, with a focus on high-quality locations and efficient commuting [6][11]. - The "Yihai Luansong" project benefits from its prime location in the Yongfeng core area, which has seen rapid development and increased demand, contrasting with less favorable locations of competing projects [12]. Group 5: Future Considerations - Developers are advised to focus on six core dimensions when acquiring land, including the maturity of supporting facilities, safety in building design, and optimizing unit layouts for better space utilization [13].

在房地产深度调整的2025年，中建·运河玖院以网签886套的亮眼数据划破了市场的沉寂。 曾问鼎北京1-11月住宅网签套数与面积"双冠王"的中建·运河玖院，在通州区域市场中则占据半壁江山。 一期热销的话题余温还未散尽，12月20日，中建·运河玖院二期再次刷新热度，开盘当日即售298套。自 首期开盘至今100天实现签约886套，整盘去化接近三分之二。 主导逆市书写独立行情的正是中建二局旗下地产平台——中建玖合。其在北京市场的系列动作与卓越战 绩，已不仅是单个项目的成功，更成为行业转型、城市发展与央企战略的样本。其背后的驱动力，可清 晰拆解为企业内生力、区域爆发力与市场营销破局等逻辑。 以硬核底盘穿越行业周期 中建玖合此次引领市场的根基，源于其母公司中建二局深厚的建造基因。作为中建集团旗下最早成立的 工程局之一，中建二局很早就在通州深耕。也是目前国内唯一一家做过世界三大顶尖文旅品牌的企业， 包括上海迪士尼、北京环球影城、山水六旗。 中建玖合一直对"未来居住"进行长期主义探索。早在2021年，中建玖合便开始探索未来居住文化和城市 建设高质量发展的模型，提出"一核四芯"技术底盘，并持续迭代。从北京太阳宫的"日光"神盘玖 ...

项目累计网签量已经突破800套。 12月22日-12月28日，北京市商品住宅成交905套，成交金额74.3亿元。其中，位于通州城市副中心的中 建.运河玖院以179套、2.27万㎡、13.99亿元的成绩，再次成为全市新房网签周度套数、面积、金额"三 冠王"。 据悉，该项目9月20日首期开盘，便热销573套，成为前11月北京住宅市场网签套数、面积TOP1。12月 20日，项目二期入市，再度热销298套。截至目前，项目累计网签量已经突破800套。 ...

前言 北京楼市自十一月以来，寒意明显，多周成交量在300套以下徘徊，市场陷入普遍的观望与沉寂。 然而，凛冬之中，两簇耀眼的"火苗"正逆向燃烧，它们不仅关乎个案的热销，更可能预示着市场情绪与价值逻辑的深刻转向——这正是通州的中建·运河 玖院二期与门头沟的电建·华曦府金安。 一东一西，遥相呼应，它们凭什么穿越周期？它们的火热，是孤立的烟花，还是市场复苏的先行信号？ 一、 东枢西鼎：占位城市发展主动脉 长安东枢·运河玖院 回溯自2025年9月20日首开以来，项目仅用短短三个月时间，便实现网签675套、成交金额突破55亿元，整体去化率逼近80%。在当前楼市整体承压的背景 下，如此强劲的销售表现，无疑彰显了高净值客群对中建运河玖院产品力、地段价值与品牌兑现力的高度认可。 作为通州副中心稀缺的河景改善标杆，中建运河玖院正以持续热销书写属于自己的"神盘"传奇。 中建运河玖院 项目周边已集聚16大标杆配套，包括远洋乐堤港、绿地中央广场、侨商中心、邮储银行总部等。作为城市副中心"商务+文化+生态"核心承载区，该区域 已吸引2300余家企事业单位入驻，涵盖430家金融机构。未来还将打造对标外滩的5A级运河景观带，成为京津冀区域高 ...

Core Insights - The article discusses the significant turnaround in the Tongzhou real estate market due to policy relaxations and returning demand, marking a "golden window period" for the area [2][26] - A new policy implemented on August 8 allows unlimited home purchases outside the Fifth Ring Road, with increased support for public housing loans, leading to a 68% week-on-week increase in new home subscriptions [2][26] - The complete removal of the "dual limit" policy by September 30, 2024, has unified purchasing conditions across the city, attracting buyers from areas like Chaoyang back to Tongzhou [2][26] Market Dynamics - In 2025, Tongzhou has seen a cumulative supply of over 1,800 new residential units, with 1,327 units sold, resulting in a 74% absorption rate, reflecting strong market confidence [2][26] - The leading projects in sales include Zhongjian · Yunhe Jiuyuan with 649 units sold, followed by other notable developments, indicating a competitive market landscape [5][11] - The market is experiencing a "polarization" effect, where some projects like招商云璟揽阅 are performing exceptionally well, while others like花语璟云 are struggling to sell, highlighting the importance of product quality [8][10] Pricing Strategies - There is a stark contrast in pricing strategies among different projects, with some developers reducing prices to accelerate sales while others maintain higher price points, indicating a shift towards a "product-driven" market [10][11] - The average price in the core area remains high, with some projects priced above 70,000 yuan per square meter, while others in the outskirts are below 20,000 yuan per square meter, creating a significant price gap [11][12] Future Outlook - The article provides three key recommendations for potential buyers: understanding personal needs, focusing on product details, and leveraging favorable policy conditions, as the current environment may not last [12] - The ongoing investment in Tongzhou as a city sub-center, with substantial annual investments, is expected to continue driving demand and shaping the market landscape [11][12]

Core Insights - The recent land supply in Beijing has attracted significant attention, particularly with the competitive bidding for key plots, such as the East Third Ring core area, where a private enterprise won with a premium of 18.21% [1] - The market in Tongzhou has seen a surge in new housing supply and notable price differentiation, indicating the importance of a rigorous pricing strategy for companies to stand out in a competitive environment [1] Group 1: Land Acquisition Details - The land parcel in question, located in Tongzhou, covers an area of 24,700 square meters with a building area of 54,400 square meters, featuring a floor area ratio of 2.2 and a maximum building height of 45 meters [2] - China Overseas Land & Investment acquired the Jiukeshu 6017 plot for 1.248 billion yuan, with a premium rate of 0.97% and a transaction floor price of approximately 22,900 yuan per square meter [3] Group 2: Market Trends and Performance - The new housing market in Tongzhou has shown significant differentiation this year, with faster sales of affordable housing products amid shrinking customer budgets [4] - Projects like Chaotang Lanyue have achieved a sales rate of 51% with an average transaction price of approximately 58,000 yuan per square meter, indicating strong demand for smaller units [3][4] - Conversely, other projects such as China Railway Construction's Huayu Jingyun have faced slower sales, highlighting the critical need for precise positioning and reasonable pricing strategies in the current market [5] Group 3: Strategic Insights for Developers - For developers, a careful pricing strategy is essential for success in the competitive market, as evidenced by the successful pricing approach of Chaotang Lanyue [6] - The new Jiukeshu plot offers a new option for buyers seeking properties near transit lines, which could attract demand from both local residents and those looking to move from the CBD [6]

Core Insights - The recent land auction in Tongzhou District, Beijing, saw China Overseas Land & Investment acquire the FZX-0302-6017 plot for 1.248 billion yuan, with a floor price of approximately 22,900 yuan per square meter and a premium rate of 0.97% [1][2] Group 1: Land Auction Details - The land area of the Jiukeshu South plot is approximately 2.47 hectares, with a planned construction area of about 54,400 square meters and a plot ratio of 2.2, with height limits of 45 meters (60 meters in some areas) [1][2] - The auction documents specify requirements for energy stations, cable TV rooms, and other infrastructure, emphasizing the need for a unified design that incorporates open spaces and greenery [1][2] Group 2: Urban Design and Architectural Requirements - The design guidelines encourage modern architectural styles, with a focus on creating a visually appealing urban landscape, including staggered building heights and courtyard layouts [2] - The plot's proximity to the subway and established living amenities enhances its attractiveness for residential development [2] Group 3: Market Trends and Performance - Tongzhou has successfully auctioned three residential plots this year, with significant competition leading to high premium rates of 16.28% and 21.94% for other plots [3] - New housing projects in the area show a marked performance disparity, with some achieving over 50% sales rates since launch, while others face challenges despite lower plot ratios [3] Group 4: Developer Strategies - Developers are advised to adopt rigorous pricing strategies to stand out in a competitive market, leveraging the plot's transit accessibility and existing amenities to attract buyers [4] - The current market dynamics favor buyers, making it crucial for developers to balance reasonable profit margins with rapid sales to gain market acceptance [4]