Core Insights - The article discusses the significant turnaround in the Tongzhou real estate market due to policy relaxations and returning demand, marking a "golden window period" for the area [2][26] - A new policy implemented on August 8 allows unlimited home purchases outside the Fifth Ring Road, with increased support for public housing loans, leading to a 68% week-on-week increase in new home subscriptions [2][26] - The complete removal of the "dual limit" policy by September 30, 2024, has unified purchasing conditions across the city, attracting buyers from areas like Chaoyang back to Tongzhou [2][26] Market Dynamics - In 2025, Tongzhou has seen a cumulative supply of over 1,800 new residential units, with 1,327 units sold, resulting in a 74% absorption rate, reflecting strong market confidence [2][26] - The leading projects in sales include Zhongjian · Yunhe Jiuyuan with 649 units sold, followed by other notable developments, indicating a competitive market landscape [5][11] - The market is experiencing a "polarization" effect, where some projects like招商云璟揽阅 are performing exceptionally well, while others like花语璟云 are struggling to sell, highlighting the importance of product quality [8][10] Pricing Strategies - There is a stark contrast in pricing strategies among different projects, with some developers reducing prices to accelerate sales while others maintain higher price points, indicating a shift towards a "product-driven" market [10][11] - The average price in the core area remains high, with some projects priced above 70,000 yuan per square meter, while others in the outskirts are below 20,000 yuan per square meter, creating a significant price gap [11][12] Future Outlook - The article provides three key recommendations for potential buyers: understanding personal needs, focusing on product details, and leveraging favorable policy conditions, as the current environment may not last [12] - The ongoing investment in Tongzhou as a city sub-center, with substantial annual investments, is expected to continue driving demand and shaping the market landscape [11][12]

中经记者 吴静 卢志坤 北京报道 据了解，去年通州区共出让三宗地块，均由房企以底价摘得。然而，随着"双限购"政策放松，今年以 来，在政策驱动建设"好房子"背景下，通州已拍出多宗高溢价地块。 近期，北京土地市场密集供应，两日前，民企懋源在与多家央国企的激烈竞争中溢价18.21%夺得东三 环核心地块，引发业内广泛关注。 紧随其后，11月27日，通州区九棵树6017地块正式完成出让，最终由中海以12.48亿元摘得，溢价率 0.97%，成交楼面价约2.29万元/平方米。 《中国经营报》记者了解到，今年通州土拍热度提升，新房供应猛增，区域市场呈现显著分化。企业若 想在红海中突围，严谨的定价策略是其中重要一环。 低调斩获九棵树地块 此次出让的地块为通州区老城平房棚户区改造项目一期九棵树南地块FZX-0302-6017地块。用地规模 2.47万平方米，地上建筑规模5.44万平方米，地块容积率为2.2，建筑高度控制在45米，局部可以达到60 米。除了需要建设一个600平方米以上的开闭站之外，几乎没有其他的配建，预计将打造洋房与小高层 相结合的产品类型。 地块位于通州老城核心梨园板块，邻近地铁1号线八通线九棵树站，直线距离约7 ...

Core Insights - The recent land auction in Tongzhou District, Beijing, saw China Overseas Land & Investment acquire the FZX-0302-6017 plot for 1.248 billion yuan, with a floor price of approximately 22,900 yuan per square meter and a premium rate of 0.97% [1][2] Group 1: Land Auction Details - The land area of the Jiukeshu South plot is approximately 2.47 hectares, with a planned construction area of about 54,400 square meters and a plot ratio of 2.2, with height limits of 45 meters (60 meters in some areas) [1][2] - The auction documents specify requirements for energy stations, cable TV rooms, and other infrastructure, emphasizing the need for a unified design that incorporates open spaces and greenery [1][2] Group 2: Urban Design and Architectural Requirements - The design guidelines encourage modern architectural styles, with a focus on creating a visually appealing urban landscape, including staggered building heights and courtyard layouts [2] - The plot's proximity to the subway and established living amenities enhances its attractiveness for residential development [2] Group 3: Market Trends and Performance - Tongzhou has successfully auctioned three residential plots this year, with significant competition leading to high premium rates of 16.28% and 21.94% for other plots [3] - New housing projects in the area show a marked performance disparity, with some achieving over 50% sales rates since launch, while others face challenges despite lower plot ratios [3] Group 4: Developer Strategies - Developers are advised to adopt rigorous pricing strategies to stand out in a competitive market, leveraging the plot's transit accessibility and existing amenities to attract buyers [4] - The current market dynamics favor buyers, making it crucial for developers to balance reasonable profit margins with rapid sales to gain market acceptance [4]

Core Insights - The new policies have had a limited impact on the second-hand housing market compared to new homes, with overall transaction volumes showing little change before and after the policy implementation [1][18]. Group 1: New Housing Market Performance - After the implementation of new policies in August and September 2025, weekly transaction volumes for new homes in Beijing and Shanghai initially increased, while Shenzhen's new home sales remained stable, showing no significant change compared to pre-policy levels [4][5]. - In October, Shanghai's weekly transaction volume decreased by 17% compared to September, and was down 8% compared to the average weekly volume from July. Beijing's market remained relatively stable, with a slight increase of 3% from September and a minor decrease of 1% from July. Shenzhen maintained its momentum from September, with transaction volumes remaining flat compared to the previous month, reflecting a 25% increase from August [5][7]. Group 2: Project Absorption Rates - The absorption rates for new projects in Beijing, Shanghai, and Shenzhen have shown a downward trend post-policy implementation, with Shanghai and Shenzhen's rates declining to 36% and 21% respectively by late October. In contrast, Beijing experienced a temporary spike in absorption rates due to the launch of desirable projects in September [8][9]. Group 3: Second-Hand Housing Market Dynamics - The impact of the new policies on the second-hand housing market has been more pronounced, with weekly transaction volumes in October showing a decline compared to September across Beijing, Shanghai, and Shenzhen. This decline indicates a return to levels seen before the new policies were enacted [13][14]. - Specifically, the average weekly transaction volumes for second-hand homes in October were down 31% in Beijing, 16% in Shanghai, and 15% in Shenzhen compared to September [16][18]. Group 4: Market Outlook - The overall market for new homes in key cities like Beijing and Shanghai has seen some short-term benefits from the new policies, but the long-term effects have not met expectations, with transaction volumes reverting to pre-policy levels by October. The second-hand market is particularly struggling, with prices continuing to decline and a trend of price adjustments for less desirable properties [18].

Core Insights - The article highlights the successful launch of the Zijing Chenyuan project in Beijing, which achieved sales of 5.65 billion yuan on its opening day, indicating strong demand in the luxury real estate market [1][2][4] - The Zijing Chenyuan and the upcoming Puyue project are referred to as the "twin projects" in the Huangshanmu store area, both developed by subsidiaries of China State Construction [1][5] - The competition among the "Eight Sons of China State Construction" is intensifying, particularly between China State Construction's subsidiaries in the Beijing market [1][11] Project Performance - Zijing Chenyuan opened on October 12, with over 400 groups participating in the selection process, resulting in 353 units sold [2][4] - The project consists of 15 residential buildings with unit sizes ranging from 133 to 278 square meters, with the first batch of 559 units available for sale [2][5] - The average price for the units at Zijing Chenyuan is above 100,000 yuan per square meter, with significant discounts offered [2][9] Market Context - The surrounding area of Zijing Chenyuan has not seen new projects in nearly a decade, creating a strong demand for housing in the region [5][15] - The buyer demographic primarily consists of residents from the Chaoyang district, with a focus on those looking to upgrade their living conditions [5][6] - The competitive landscape in Beijing's real estate market is highlighted by the performance of other projects, such as the recent success of the Yunkang Jiuyuan project, which sold 573 units for 4.7 billion yuan [15][18] Competitive Landscape - China State Construction's subsidiaries, including China Overseas and China State Construction's various divisions, are competing for market share in Beijing, with China Overseas leading in sales for seven consecutive years [11][12] - In the first nine months of 2025, China State Construction's subsidiary, China State Construction Zhidi, ranked second in sales among Beijing real estate companies, indicating its growing influence in the market [11][12] - The article notes that the competition is expected to remain fierce, particularly as developers focus on high-demand areas in first-tier cities like Beijing [17][18]

Core Insights - The Beijing real estate market has shown a significant recovery in September, with new residential sales increasing by 21% month-on-month and 22% year-on-year, while second-hand home transactions rose by 19% both month-on-month and year-on-year [1][2] - The supply of new homes in Beijing doubled in September compared to August, with over 3,000 new units entering the market, breaking a two-month supply slump and injecting growth momentum into the traditional sales season [2][3] - High-demand projects, particularly in key areas, have driven market enthusiasm, with notable sales figures reported for several new developments [3][6] Supply Dynamics - The supply surge in September was a key driver for the market, with 26 pre-sale permits issued, including 17 for residential projects, compared to only 12 in August [2][4] - Major new projects such as Zhongjian·Yunhe Jiuyuan and Puyue have entered the market, contributing to the increase in available quality housing [2][3] Sales Performance - Hot projects have been crucial in boosting market activity, with Zhongjian·Yunhe Jiuyuan achieving sales of 573 units worth 4.7 billion yuan on its opening day, and total sales reaching approximately 3.857 billion yuan by mid-October [3][6] - Other projects like Beijing Jianguo·Jiatang Luanxi and Longhu Chenhan also reported strong sales figures, indicating a robust demand for new homes [3][6] Market Outlook - The "Silver October" is expected to continue the positive trend from September, with high-end projects performing well and ongoing demand for improved housing options [5][7] - The introduction of quality land parcels in the fourth quarter is anticipated to further support the market, as developers are expected to launch new projects [7][8]

Core Insights - The Beijing real estate market has shown a significant recovery in September, with new residential sales increasing by 21% month-on-month and 22% year-on-year, while second-hand home transactions rose by 19% both month-on-month and year-on-year [1][2] - The supply of new homes in Beijing doubled in September compared to August, with over 3,000 new units entering the market, marking a turnaround from previous months of low supply [2][3] - High-demand projects, particularly in key areas, have driven market activity, with notable sales figures reported for several new developments [3][6] Supply Dynamics - The supply surge in September was a key driver for the market, with 26 pre-sale permits issued, including 17 for residential projects, compared to only 12 in August [2][4] - Major new projects such as Zhongjian Yunhe Jiuyuan and Puyue have entered the market, contributing to the increased supply and market enthusiasm [2][3] Sales Performance - Hot projects have significantly boosted sales, with Zhongjian Yunhe Jiuyuan achieving sales of 573 units worth 4.7 billion yuan on its opening day, and total sales reaching approximately 3.857 billion yuan by mid-October [3][6] - Other projects like Beijing Jianguo Jiatang Yuxi and Longhu Chenhan also reported strong sales figures, indicating a robust demand for new homes [3][6] Market Outlook - The "Silver October" is expected to continue the positive trend from September, with high-end projects performing well and ongoing demand for improved housing options [5][7] - The introduction of quality land parcels in the fourth quarter is anticipated to further support the market, with industry experts predicting an increase in new home sales [7][8]

Core Viewpoint - The Beijing real estate market has shown vitality during the National Day holiday, continuing the recovery trend observed after the new policies in August, although a divergence in project performance is expected to persist [1][4]. Market Performance - During the National Day holiday, the new housing market in Beijing maintained a positive trend, with some popular projects receiving over 100 daily visits [2]. - The Zhongjian Yunhe Jiuyuan project reported approximately 5.6 billion yuan in sales during the holiday, with 573 units sold on the opening day [2]. - In contrast, the Huayu Jingyun project experienced slower sales, with only about 20 units sold during the holiday, attributed to its less favorable timing compared to other projects [2][3]. Project Analysis - The Yunqing Lanyue project has been successful due to the lack of competition in the area, while the Huayu Jingyun project struggled to attract buyers from outside the main city [3]. - The market is characterized by a significant disparity, with 20% of projects accounting for 80% of sales, indicating a clear divide between high-performing and underperforming developments [5]. Future Outlook - Analysts predict that the market will continue to show signs of divergence, with core cities benefiting from policy adjustments and increased supply [5][6]. - The overall market is expected to maintain relative heat in October, but not to the extent seen after the new policies in 2024, with a potential decline in transaction volumes compared to previous years [5][6]. - The introduction of promotional activities by developers during the holiday period, such as discounts and incentives, aims to boost sales in a still-recovering market [6].

Core Insights - The Beijing land auction on September 30 showcased a stark contrast in bidding activity, with the Chaoyang District site attracting significant competition while the Mentougou District site saw limited interest [1][2]. Group 1: Land Auction Results - The Chaoyang District site, located between the third and fourth ring roads, received 9 rounds of bids before the auction, ultimately selling for 4.3145 billion yuan with a premium rate of 39.18% and a floor price of 85,300 yuan per square meter [1][2]. - The Mentougou District site was acquired by a consortium for the base price of 957 million yuan, resulting in a floor price of approximately 23,500 yuan per square meter [1][5]. Group 2: Market Trends - In September, the supply of new residential projects in Beijing increased significantly, with over 3,000 new units launched, nearly doubling the supply from August [1][7]. - The number of pre-sale permits issued in September reached 26, covering 22 projects and providing nearly 6,000 housing units, a notable increase from 12 permits in August [7]. Group 3: Developer Strategies - China State Construction's acquisition of the Chaoyang site allows for a diversified product offering targeting different customer segments, potentially reducing marketing costs through a concentrated presence in the area [5][6]. - The Mentougou site acquisition by PowerChina Real Estate continues its strategic expansion in the region, building on previous successful projects [6]. Group 4: Future Outlook - The ongoing land supply expansion is expected to create a multi-tiered and differentiated market in Beijing, with core areas maintaining high demand while peripheral areas offer more competitive pricing [6][8]. - The easing of housing policies and the focus on quality housing are anticipated to stimulate demand, particularly in well-located and high-quality projects [10].

Core Viewpoint - The Beijing real estate market is experiencing a surge in supply and sales activity during the traditional peak season of September, driven by favorable seasonal conditions and supportive policies [1][9][11]. Supply and Demand Dynamics - In September, the Beijing Municipal Commission of Housing and Urban-Rural Development issued 25 pre-sale permits for 22 real estate projects, providing nearly 6,000 housing units [1][6]. - A significant supply peak occurred on September 13, with five projects obtaining pre-sale permits, releasing 1,943 units, which accounted for over 30% of the month's total supply [1][7]. Project Performance - Notable projects include Beijing Jian Gong Jia Tang Yun Xi, which achieved a 95% sales rate on its opening day, and Zhong Jian Yun He Jiu Yuan, which had a 52.75% sales rate with an average price of approximately 61,500 CNY per square meter [3][4]. - The sales strategies employed include "one-stop" services to streamline the purchasing process, significantly enhancing signing efficiency [5]. Regional Supply Distribution - The new projects are distributed across ten districts, with Chaoyang leading in project numbers (6 projects) and total supply (1,653 units), followed by Fengtai (4 projects, 757 units) and Tongzhou (2 projects, 844 units) [6][8]. - The total new housing supply in September exceeded the combined totals of July and August, indicating a robust market response [6]. Market Outlook - The market is expected to maintain its positive momentum, with analysts predicting an increase in transaction volumes for both September and October, supported by the introduction of quality projects in prime locations [10][11]. - Recent policy adjustments and a more lenient credit environment have stimulated reasonable housing demand, contributing to a positive feedback loop in market confidence [11].