Core Insights - The 2025 World Brand Moganshan Conference opened on May 10 in Deqing, Zhejiang, focusing on the theme "Branding Makes the World Better" and aimed at fostering dialogue among government departments, enterprises, universities, and industry associations [1] - A sub-forum titled "New Wave of Smart Chain Cultural Tourism Brands" was held on May 9, emphasizing the integration of technology and cultural tourism, and discussing innovative branding paths to support rural revitalization and industrial upgrading [1] Group 1: Brand Development and Economic Impact - The annual comprehensive output value of Ying Shan Yunwu Tea has surpassed 9.4 billion yuan, with a brand value of 5.123 billion yuan, utilizing innovative models like China-Europe freight trains to reach global markets [3] - Ying Shan's traditional Chinese medicine industry, particularly the geographical indication products like Fuling and Cangzhu, has an annual output value of 4.5 billion yuan, with the Fuling brand value exceeding 8.8 billion yuan, marking it as a significant benchmark for the internationalization of traditional Chinese medicine [3][5] Group 2: Technological Empowerment - Ying Shan has established the "Ying Shan Yunwu Tea Smart Service Platform," integrating e-commerce, traceability, and logistics to serve 100,000 tea farmers in the Dabie Mountain area, promoting digitalization across the entire industry chain [5] - The establishment of a comprehensive system from planting to marketing, supported by the Dabie Mountain Traditional Chinese Medicine Industry Technology Research Institute, accelerates the transformation of technological achievements, enhancing industry efficiency and consumer experience through digital applications [5] Group 3: Community Engagement and Future Prospects - The presentation by Ying Shan's Deputy County Mayor Chen Qiong garnered significant attention, with industry experts noting that Ying Shan's "technology + ecology" dual-drive model provides a replicable innovation sample for high-quality county economic development [8] - Chen Qiong extended an invitation for stakeholders to visit Ying Shan, promoting investment and business opportunities in the region [8]

近年来，湖北省黄冈市英山县积极践行"三茶"统筹发展理念，深入贯彻省市关于茶产业链建设的决策部 署，全力推进茶产业链建设，致力于擦亮"英山云雾茶"这一金字招牌，争创国家"三茶"统筹发展先行 区。 英山县积极与国家、湖北省茶叶科研院校合作，成立茶叶院士专家工作站与茶产业技术研究院，构 建农科教、产学研一体化的联动机制，加强引领性和创新性技术研发。制定涵盖种植、加工、质量、冲 泡、包装和品牌管理的6个团体标准，完善英山云雾茶标准化体系。积极开展科技攻关与技术示范，引 进新技术、新成果，提高科技成果转化率。举办英山云雾茶团体标准宣贯暨生态茶园建设培训会，邀请 湖北省科技服务茶产业链"515"行动推广首席现场授课，为品牌建设注入新活力。 近年来，英山云雾茶"出圈""出海"成果丰硕，海外建仓、中欧班列运输、花湖机场直飞等让其畅达 四方。湖北英山云雾茶业集团、大别山出口科技产业园等平台相继运营，系列茶叶衍生产品深受市场青 睐。搭建集电子商务、质量溯源、统一支付等功能于一体的英山云雾茶数智服务平台，为环大别山区域 1500 家市场主体及 10 万户茶农提供服务。此外，英山县积极组团参加如第七届世界大健康博览会等各 类茶事活动 ...