Core Viewpoint - Yingshan County in Hubei Province is leveraging its ecological advantages to transform its economy through green development, focusing on特色农业 (characteristic agriculture), ecological tourism, and cultural heritage [1] Group 1: Ecological Protection and Management - Yingshan County is actively engaged in environmental protection initiatives, including the Blue Sky, Clear Water, and Clean Land campaigns, with measures such as emission reduction and pollution control [2] - The county has implemented a river and lake management system, addressing 19 pollution sources in the Bai Lian River basin, and has achieved a rural sewage treatment rate of 63.67% [2] - A long-term protection mechanism for the rare species of the Dabie Mountain region has been established, enhancing biodiversity conservation efforts [2][3] Group 2: Industrial Development and Innovation - The county is promoting the construction of high-quality tea bases, with significant investments in ecological tea gardens and certifications for organic practices [4] - Yingshan County is developing eco-tourism by integrating cultural and environmental resources, exemplified by the Shenfeng Mountain Villa, which has been recognized as a model for rural revitalization [4] Group 3: Economic Integration and Brand Development - The county is enhancing cross-border cooperation to establish a tea distribution center, aiming for a global logistics system for tea exports, with projected earnings of $1.6 million from exports to Malaysia and Australia by 2025 [5] - The brand value of Yingshan Yunwu tea has reached 5.123 billion yuan, reflecting a significant increase of 1.644 billion yuan, or 47.25%, from the previous year [5]

Core Insights - The 2025 World Brand Moganshan Conference opened on May 10 in Deqing, Zhejiang, focusing on the theme "Branding Makes the World Better" and aimed at fostering dialogue among government departments, enterprises, universities, and industry associations [1] - A sub-forum titled "New Wave of Smart Chain Cultural Tourism Brands" was held on May 9, emphasizing the integration of technology and cultural tourism, and discussing innovative branding paths to support rural revitalization and industrial upgrading [1] Group 1: Brand Development and Economic Impact - The annual comprehensive output value of Ying Shan Yunwu Tea has surpassed 9.4 billion yuan, with a brand value of 5.123 billion yuan, utilizing innovative models like China-Europe freight trains to reach global markets [3] - Ying Shan's traditional Chinese medicine industry, particularly the geographical indication products like Fuling and Cangzhu, has an annual output value of 4.5 billion yuan, with the Fuling brand value exceeding 8.8 billion yuan, marking it as a significant benchmark for the internationalization of traditional Chinese medicine [3][5] Group 2: Technological Empowerment - Ying Shan has established the "Ying Shan Yunwu Tea Smart Service Platform," integrating e-commerce, traceability, and logistics to serve 100,000 tea farmers in the Dabie Mountain area, promoting digitalization across the entire industry chain [5] - The establishment of a comprehensive system from planting to marketing, supported by the Dabie Mountain Traditional Chinese Medicine Industry Technology Research Institute, accelerates the transformation of technological achievements, enhancing industry efficiency and consumer experience through digital applications [5] Group 3: Community Engagement and Future Prospects - The presentation by Ying Shan's Deputy County Mayor Chen Qiong garnered significant attention, with industry experts noting that Ying Shan's "technology + ecology" dual-drive model provides a replicable innovation sample for high-quality county economic development [8] - Chen Qiong extended an invitation for stakeholders to visit Ying Shan, promoting investment and business opportunities in the region [8]

Core Insights - Hubei Province's Yingshan County is actively promoting the tea industry chain, focusing on enhancing the "Yingshan Yunwu Tea" brand and striving to become a national pilot area for the "Three Tea" coordinated development concept [1][3] Group 1: Industry Development - Yingshan County has a tea garden area of 274,000 acres, with an annual production exceeding 30,700 tons and a comprehensive output value reaching 9.41 billion yuan [1] - The brand value of Yingshan Yunwu Tea has surged to 5.123 billion yuan, an increase of 1.644 billion yuan from 2024, representing a growth rate of 47.25% [1] - The county has established a leadership group for the brand integration of Yingshan Yunwu Tea and has implemented a detailed brand integration plan [3] Group 2: Financial Support and Investment - Yingshan County allocates 50 million yuan annually to support brand development, leading enterprises, and product research and development [3] - Four major tea companies have emerged, with over 22 million yuan invested in new processing industrial parks and five intelligent processing production lines, adding over 6,000 tons of annual capacity [3] Group 3: Research and Innovation - The county collaborates with national and provincial tea research institutions to establish a tea industry technology research institute, enhancing innovation and technology development [5] - Six group standards covering various aspects of tea production and management have been developed to improve the standardization system for Yingshan Yunwu Tea [5] Group 4: Quality Control - Yingshan County has implemented a "six unification" quality management control system to ensure consistent quality across all stages of tea production [6] - A quality testing center has been established to increase the frequency of tea quality inspections, thereby enhancing the safety level of Yingshan Yunwu Tea [6] Group 5: Marketing and Promotion - Various promotional activities, including tea competitions and live-streaming sales events, have been organized to enhance brand visibility [8] - Over 180 specialty and franchise stores have been opened in major cities, and promotional campaigns have been launched, including high-speed train branding [8]