吴永祥初中毕业后随父亲做起茶叶生意，2006年办起了自己的茶叶加工厂。"那时候，我们主要承 接信阳毛尖、金骏眉等名优茶的代加工。"话语中，吴永祥对卖"原料茶"透露着不甘，"200元一斤的茶 叶，人家转手就卖几千块一斤。" 这些年，茶行业的竞争日趋激烈，越来越多企业感受到行业压力。吴永祥选择把目光转向外 贸。"2016年，我专门找义乌的朋友请教怎么做外贸。"吴永祥发现，义乌的成功在于其遍及全世界的营 销网络。 借鉴义乌经验，吴永祥组建海外业务团队，搭起了自己的营销网络。"海外业务员带着我们的茶叶 参加展会、跑门店、找客户，就是用这种最原始的方法，逐渐积累起客户资源。2018年外贸迎来爆发式 增长，我们公司的茶叶出口额达900万美元。"吴永祥说。 在湖北省英山县一众茶企负责人中，楚留香茶业有限公司董事长吴永祥年纪不大，37岁，但"道 行"颇深。最近一段时间，他的心思全在茶叶出海上。 "去年8月，合作过的乌兹别克斯坦客户来了，签了360万美元的订单。"吴永祥掩不住喜悦，说今年 准备去趟乌兹别克斯坦，借此建一个海外仓，"政府出台了新政策，对建海外仓有奖补。" 英山有好茶。地处大别山主峰南麓和北纬30度黄金产茶带，英山 ...

他坦言，公司能走到今天，离不开乡亲们的大力支持和政府的帮扶引导。脱贫攻坚期间，镇村干部 主动上门，协调贷款，助其扩大规模。村里还动员农户流转土地，集中建设品种基地，种植面积从最初 的590亩扩展到当下的1800多亩。 清晨，霜露满园，茶气氤氲，负责茶园养护的村民们已开始巡护工作。 54岁的沈映红如今在志顺公司负责茶树养护和环卫工作。她将家中土地以每亩605元流转出去，在 基地工作还能领到每月2500元的薪水。每年采茶季时，按斤计酬，又能多一笔收入。 大别山南麓，鄂皖交界处，湖北英山的茶事已绵延千年。如今，这片土地茶香依旧，成为一方百姓 发家致富的"绿色生计"。 晨光初露，薄雾似纱。记者驱车驶入英山县金家铺镇龙潭河村，只见群山环抱的坝地上，茶树成行 连片，郁郁葱葱，犹如一块巨幅绿毯。湖北志顺茶业股份有限公司的园区便坐落在这片绿意中，这里有 炒茶制茶工坊，也有茶叶精品展示场地。近年来，公司的智能化加工车间也投入运转，传统茶事的现代 气息愈加浓厚。 谁能想到，这家当地赫赫有名的重点企业，和一位下岗厂长的人生转折高度相关。志顺公司总经理 黄志江早年曾在当地一家国营塑料厂当厂长。厂子倒闭后，年届四十的他看到家乡漫山遍野 ...

Core Viewpoint - Yingshan County in Hubei Province is leveraging its ecological advantages to transform its economy through green development, focusing on特色农业 (characteristic agriculture), ecological tourism, and cultural heritage [1] Group 1: Ecological Protection and Management - Yingshan County is actively engaged in environmental protection initiatives, including the Blue Sky, Clear Water, and Clean Land campaigns, with measures such as emission reduction and pollution control [2] - The county has implemented a river and lake management system, addressing 19 pollution sources in the Bai Lian River basin, and has achieved a rural sewage treatment rate of 63.67% [2] - A long-term protection mechanism for the rare species of the Dabie Mountain region has been established, enhancing biodiversity conservation efforts [2][3] Group 2: Industrial Development and Innovation - The county is promoting the construction of high-quality tea bases, with significant investments in ecological tea gardens and certifications for organic practices [4] - Yingshan County is developing eco-tourism by integrating cultural and environmental resources, exemplified by the Shenfeng Mountain Villa, which has been recognized as a model for rural revitalization [4] Group 3: Economic Integration and Brand Development - The county is enhancing cross-border cooperation to establish a tea distribution center, aiming for a global logistics system for tea exports, with projected earnings of $1.6 million from exports to Malaysia and Australia by 2025 [5] - The brand value of Yingshan Yunwu tea has reached 5.123 billion yuan, reflecting a significant increase of 1.644 billion yuan, or 47.25%, from the previous year [5]

Core Insights - The 2025 World Brand Moganshan Conference opened on May 10 in Deqing, Zhejiang, focusing on the theme "Branding Makes the World Better" and aimed at fostering dialogue among government departments, enterprises, universities, and industry associations [1] - A sub-forum titled "New Wave of Smart Chain Cultural Tourism Brands" was held on May 9, emphasizing the integration of technology and cultural tourism, and discussing innovative branding paths to support rural revitalization and industrial upgrading [1] Group 1: Brand Development and Economic Impact - The annual comprehensive output value of Ying Shan Yunwu Tea has surpassed 9.4 billion yuan, with a brand value of 5.123 billion yuan, utilizing innovative models like China-Europe freight trains to reach global markets [3] - Ying Shan's traditional Chinese medicine industry, particularly the geographical indication products like Fuling and Cangzhu, has an annual output value of 4.5 billion yuan, with the Fuling brand value exceeding 8.8 billion yuan, marking it as a significant benchmark for the internationalization of traditional Chinese medicine [3][5] Group 2: Technological Empowerment - Ying Shan has established the "Ying Shan Yunwu Tea Smart Service Platform," integrating e-commerce, traceability, and logistics to serve 100,000 tea farmers in the Dabie Mountain area, promoting digitalization across the entire industry chain [5] - The establishment of a comprehensive system from planting to marketing, supported by the Dabie Mountain Traditional Chinese Medicine Industry Technology Research Institute, accelerates the transformation of technological achievements, enhancing industry efficiency and consumer experience through digital applications [5] Group 3: Community Engagement and Future Prospects - The presentation by Ying Shan's Deputy County Mayor Chen Qiong garnered significant attention, with industry experts noting that Ying Shan's "technology + ecology" dual-drive model provides a replicable innovation sample for high-quality county economic development [8] - Chen Qiong extended an invitation for stakeholders to visit Ying Shan, promoting investment and business opportunities in the region [8]

Core Insights - Hubei Province's Yingshan County is actively promoting the tea industry chain, focusing on enhancing the "Yingshan Yunwu Tea" brand and striving to become a national pilot area for the "Three Tea" coordinated development concept [1][3] Group 1: Industry Development - Yingshan County has a tea garden area of 274,000 acres, with an annual production exceeding 30,700 tons and a comprehensive output value reaching 9.41 billion yuan [1] - The brand value of Yingshan Yunwu Tea has surged to 5.123 billion yuan, an increase of 1.644 billion yuan from 2024, representing a growth rate of 47.25% [1] - The county has established a leadership group for the brand integration of Yingshan Yunwu Tea and has implemented a detailed brand integration plan [3] Group 2: Financial Support and Investment - Yingshan County allocates 50 million yuan annually to support brand development, leading enterprises, and product research and development [3] - Four major tea companies have emerged, with over 22 million yuan invested in new processing industrial parks and five intelligent processing production lines, adding over 6,000 tons of annual capacity [3] Group 3: Research and Innovation - The county collaborates with national and provincial tea research institutions to establish a tea industry technology research institute, enhancing innovation and technology development [5] - Six group standards covering various aspects of tea production and management have been developed to improve the standardization system for Yingshan Yunwu Tea [5] Group 4: Quality Control - Yingshan County has implemented a "six unification" quality management control system to ensure consistent quality across all stages of tea production [6] - A quality testing center has been established to increase the frequency of tea quality inspections, thereby enhancing the safety level of Yingshan Yunwu Tea [6] Group 5: Marketing and Promotion - Various promotional activities, including tea competitions and live-streaming sales events, have been organized to enhance brand visibility [8] - Over 180 specialty and franchise stores have been opened in major cities, and promotional campaigns have been launched, including high-speed train branding [8]