作者丨周芮 出品丨牛刀商业评论 （图源：康师傅公众号） 在饮品业务的管理实践中，魏宏丞已展现出精准贴合市场趋势的创新洞察力与执行力。面对消费升级下 健康化、多元化的需求浪潮，他带领团队对核心产品进行系统性革新。 国民级大单品 "冰红茶" 全面布局 "无糖 + 低糖高纤" 赛道，顺势推出长岛冰茶风味、劲凉双倍薄荷等年 轻化创新口味；"茉莉" 系列以无糖茉莉花茶为核心，延伸出茉莉龙井等跨界新品。 800 亿营收规模的快消巨头康师傅控股，正式迈入家族传承的关键阶段。 12 月 18 日晚间，公司公告官宣重磅人事调整：创始人魏应州第三子、43 岁的魏宏丞将出任新任 CEO，自 2026 年 1 月 1 日起生效。 这位手握哈佛 MBA 学位、深耕饮品业务十余年的 "少帅"，将与胞兄、现任董事会主席魏宏名携手， 构建 "兄弟共治" 的核心管理格局，接过这家国民级企业的治理大权。 魏宏丞的上位并非临危受命，而是深耕多年后的水到渠成。 自 2015 年跻身康师傅饮品控股董事阵营，2019 年升任事业部董事长，他主导核心饮品业务已逾十年， 交出了一份堪称亮眼的成绩单：任期内，饮品板块营收从 2019 年的 356 亿元稳步攀 ...

Group 1 - The beverage fast-moving consumer goods (FMCG) market is entering its sales peak as temperatures rise, with Wuhan Tingjin Food Co., Ltd. ramping up production of popular drinks like "Ice Black Tea" and "Watermelon Peach" [1][3] - Wuhan Tingjin has three production workshops and 16 production lines, primarily producing the well-known "Kang Shifu" series of low-sugar and sugar-free beverages. In the first quarter of this year, the company produced 15.1 million boxes of beverages, generating a revenue exceeding 360 million yuan [3] - The production line operates efficiently, with a single line capable of producing 48,000 bottles per hour, achieving a daily capacity of over 550,000 boxes. The company plans to introduce AGV robots and AI visual inspection systems to upgrade its production lines, aiming to reduce energy consumption and enhance production efficiency [3] Group 2 - The beverage FMCG market is evolving towards diversification, health, functionality, and experiential consumption. Wuhan Tingjin is focusing on technological upgrades while also transitioning its product offerings [3] - In addition to traditional products like jasmine tea and ice black tea, Wuhan Tingjin plans to launch new products such as "Tea's Inheritor," goji chrysanthemum tea, and PH9.0 water, aiming to target niche markets and expand its market influence [3]

Investment Rating - The report maintains an "Outperform" rating for the company [6][10]. Core Views - The company's profitability has improved due to price increases and declining costs, with expectations for revenue acceleration in 2025 [6][10]. - The beverage segment, particularly tea drinks, continues to show strong momentum, contributing significantly to overall profitability [8][10]. - The company is focused on enhancing its core products, optimizing gross margin structure, and innovating product offerings to meet changing consumer trends [9][10]. Financial Summary - Main revenue for 2023 is projected at 80,418 million, with a year-on-year growth of 2% [7]. - Net profit for 2023 is expected to be 3,117 million, reflecting a year-on-year decrease of 18% [7]. - The gross margin is anticipated to improve to 33.10% in 2024, up from 30.42% in 2023 [7]. - The company plans to distribute a total cash dividend of 37.45 billion for 2024, with a payout ratio of 100% [8]. Segment Performance - The beverage business achieved revenue of 516.21 billion in 2024, with a year-on-year growth of 1.3% [8]. - The tea beverage segment generated revenue of 217 billion, marking an 8.2% increase year-on-year [8]. - The instant noodle segment reported revenue of 284.14 billion, a slight decline of 1.3% year-on-year, but with improved gross margin [8][9]. Profitability Forecast - The company forecasts net profits of 4,239 million, 4,694 million, and 5,154 million for 2025, 2026, and 2027 respectively, with corresponding EPS of 0.75, 0.83, and 0.91 [10]. - The report suggests a PE valuation range of 18-22 times for 2025, translating to a per-share value range of 13.50-16.50 HKD [10].