从事手机销售工作近4年的凯文，几乎见证了荣耀品牌在英国发展的全过程。"以前顾客总会问荣耀 是什么牌子，现在我们的手机成为不少人的购机首选。"他说。 2021年底，荣耀手机正式进入英国市场。自当年11月推出首款产品以来，几款热销产品售价从700 英镑至1700英镑不等，都属于高端机型。"在这里，手机企业绕不过做高端产品。"荣耀英国市场负责人 张斌介绍，英国手机市场有两个"70%"——高端机占比70%，运营商渠道占比70%，品牌忠诚度高、高 端需求旺盛且渠道高度集中。 针对英国市场特点，荣耀以折叠屏手机为突破口，连续推出的几款产品凭借轻量化设计、较强性能 与更长续航，赢得市场认可。"相比其他同类产品，折叠屏手机更轻薄、更时尚，吸引很多消费者前来 咨询。"凯文介绍。"外形好看、功能丰富，我一眼就被折叠屏手机吸引了。"正在购物的顾客克里斯托 弗·琼斯说。 同时，荣耀还与运营商合作，通过"手机+平板"组合促销策略，让消费者得实惠、运营商拓客户、 品牌赢市场。目前，产品进驻超2600家线下零售店。 "耕耘市场，最重要的是下慢功夫。"张斌表示，消费者需要时间建立信任，运营商需要时间验证合 作模式，品牌也需要时间积淀口碑。为 ...

针对英国市场特点，荣耀以折叠屏手机为突破口，连续推出的几款产品凭借轻量化设计、较强性能与更 长续航，赢得市场认可。"相比其他同类产品，折叠屏手机更轻薄、更时尚，吸引很多消费者前来咨 询。"凯文介绍。"外形好看、功能丰富，我一眼就被折叠屏手机吸引了。"正在购物的顾客克里斯托弗· 琼斯说。 同时，荣耀还与运营商合作，通过"手机+平板"组合促销策略，让消费者得实惠、运营商拓客户、品牌 赢市场。目前，产品进驻超2600家线下零售店。 "耕耘市场，最重要的是下慢功夫。"张斌表示，消费者需要时间建立信任，运营商需要时间验证合作模 式，品牌也需要时间积淀口碑。为了提升品牌形象，公司不断优化产品设计、合作模式、客户服务等环 节，比如：针对欧洲多运营商、多频段特点，产品确保5G全频段覆盖，保障用户信号稳定；努力解决 运营商库存等痛点；售后电话由层层转接改为"一键直联"。 中国电子产品受到欧洲消费者喜爱 "耕耘市场，最重要的是下慢功夫" 英国伦敦牛津街上，往来的人们不时驻足举起手机，记录旅途瞬间。仔细看，会发现不少人用的是中国 品牌智能手机。 在一家英国通信运营商零售店内，几名消费者正在荣耀手机专柜前挑选产品。"这款手机是今年5 ...

Core Viewpoint - China's advancement in 3D printing titanium alloy technology has significantly outpaced the US and Japan, revolutionizing high-end manufacturing and military equipment production [1][10]. Group 1: Technology and Manufacturing Efficiency - Traditional manufacturing of titanium alloys is time-consuming and inefficient, with material utilization rates below 10% [3]. - The new 3D printing method developed by Wang Huaming's team has reduced production time from years to months and increased material utilization by tenfold [3][5]. - The production of military aircraft components, such as the Y-20's wings, has seen efficiency improvements, reducing production time from two years to just 55 days [5]. Group 2: Impact on Military and Civilian Applications - The 3D printing technology is being utilized in key military equipment, enhancing the speed of upgrades and reducing costs [5][11]. - Civilian applications include the use of titanium alloys in consumer electronics, such as foldable smartphones, and automotive structures, leading to lighter vehicles and reduced fuel consumption [6][8]. - Medical applications, including artificial joints and dental implants, benefit from increased precision and lower costs due to this technology [8]. Group 3: Environmental and Economic Implications - The new technology has improved waste recycling rates for titanium alloys, significantly reducing production pollution and surpassing Western environmental standards [8]. - Companies like Plutonic and AVIC are expanding production capabilities, indicating a robust supply chain for 3D printing and titanium alloy materials in China [10]. - The potential for exporting this technology and setting international standards positions China favorably in the global market [10][11]. Group 4: Competitive Landscape - The US military faces challenges with rigid certification processes, leading to delays in equipment readiness [10]. - Japan struggles with high costs and supply chain limitations, making it difficult to catch up with China's advancements [10]. - China's comprehensive industrial upgrade signifies a shift from low-end manufacturing to high-end production, altering the competitive dynamics in the global industry [11].

Core Insights - The article discusses the recent leadership changes and strategic shifts at Honor, highlighting the company's efforts to revitalize its operations and market position following a challenging period [2][6][9] Internal Restructuring - Following the departure of former CEO Zhao Ming and other key executives, the new CEO, Li Jian, initiated a significant personnel overhaul known as the "Eagle Plan," requiring all key position supervisors to reapply for their roles [2][3] - This restructuring involved a rapid decision-making process, with Li Jian making changes to 38 key positions within just two hours during a flight [3] - The internal adjustments aimed to place the most capable individuals in suitable roles, marking a historical shift in Honor's management approach [4] Market Performance - Honor's market share fell to 13.7% in Q1 2025, dropping out of the top five smartphone manufacturers, with the company being categorized under "Others" by various market research firms [7] - Despite the decline in domestic sales, Honor experienced significant growth in overseas markets, with Latin America growing nearly 30% and the Middle East and Africa seeing a 66% increase in sales [7] - The company plans to release new products, including the 400 series and foldable devices, to reverse the sales decline and aims to return to the top three in the domestic market by the end of the year [7][8] Strategic Transformation - Li Jian announced a strategic shift from being a smartphone manufacturer to becoming a leading AI terminal ecosystem company, with plans to invest over $10 billion in AI development over the next five years [8] - The establishment of new departments focused on AI and user experience reflects the company's ambition to diversify its product offerings beyond smartphones [8] - Honor is preparing for an IPO after completing its restructuring, with the CFO indicating that the timing will depend on market conditions and the company's strategic development [9]

Core Viewpoint - China is emerging as a global leader in AI standard-setting through a model of "government guidance + enterprise leadership + ecological collaboration" [1] Group 1: AI Standard Development - The article highlights that China is increasingly influencing global technology standards, previously dominated by Western countries [1] - Shenzhen has launched an action plan to accelerate the development of the AI terminal industry, focusing on public technology service platforms and standard-setting [1][2] - By 2024, China's AI market is projected to exceed 700 billion yuan, with the low-altitude economy reaching 580 billion yuan, indicating significant growth potential [2] Group 2: Industry Collaboration and Innovation - The establishment of a 5 billion yuan AI terminal industry investment fund in Shenzhen aims to enhance the global AI terminal market [2] - The IEEE Smart Terminal Standards Committee emphasizes the importance of timely standardization to foster innovation and application [3] - Collaboration among industry players, including major companies like Honor and Vivo, is crucial for developing unified technical, safety, and ethical standards [3][5] Group 3: Technological Advancements and Ecosystem - Honor's "Alpha Strategy" aims to transform the company from a hardware manufacturer to an ecosystem provider, enhancing AI terminal interconnectivity [6] - The integration of AI with battery technology is being explored by Honor in collaboration with partners, improving energy density and setting industry benchmarks [7] - Vivo's "Blue Heart AI Strategy" focuses on deep integration of large model technology with mobile operating systems to enhance user experience [8] Group 4: Future Directions and Standardization - The China Academy of Information and Communications Technology is leading efforts to classify AI terminal intelligence levels into five grades, promoting standardization [9][11] - Honor is collaborating with over 20 companies to establish standards for terminal intelligence, aiming to make Chinese AI terminal standards a global "common language" [11]