Core Insights - The iPhone Air has faced significant challenges since its launch, leading to the decision by Apple to halt production due to poor sales performance and market reception [1][2][4] Sales Performance - iPhone Air's initial sales were disappointing, with activation numbers in the first week exceeding only 50,000 units, which is less than one-tenth of the iPhone 17 Pro Max's performance [1] - In major online sales channels like JD.com and Tmall, iPhone Air's sales lagged behind both the iPhone 17 series and the older iPhone 16 models, failing to make it into the top ten small-screen sales rankings [2] Product Features and Consumer Reception - The iPhone Air was designed as a "non-Pro flagship," aiming to reduce features while maintaining essential components like the A-series chip and main camera, but this strategy did not resonate with consumers [6] - Key features were stripped down, including the removal of high-refresh screens, titanium alloy, and multiple camera options, leading to a perception of the device as outdated [6][11] - User feedback highlighted significant issues with battery life and performance, with many reviews criticizing the device's value proposition compared to the Pro Max [5][8] Market Dynamics - The iPhone Air's inability to leverage Apple's ecosystem effectively contributed to its lack of traction, as it did not stimulate accessory sales or developer interest [11][12] - The exit of the iPhone Air from the market has created an opportunity for domestic brands to fill the gap in the lightweight flagship segment, which they have already capitalized on with competitive offerings [13][14] Future Prospects - Although the iPhone Air 2 project has been removed from the main production schedule, internal development of prototypes is ongoing, indicating that Apple may revisit this product line in the future [17]

任正非曾说："荣耀要做华为全球最强的竞争对手，超越华为"。 上市前夕，荣耀巨变。 1 月 17 日，荣耀 CEO 赵明因个人原因，向该公司提出辞去 CEO 等相关职务，由副董事长李健接任。 自 2015 年接任荣耀总裁起，赵明与这个品牌一起走过了 10 年。在离职信中，赵明说，"感谢大家对我 4 年乃至 10 年荣耀工作的评价，成绩是团队和所有荣耀小伙伴做出的。过去 10 年的每一刻我都是战战兢 兢、如履薄冰，很少有成功的喜悦，一直都思考怎么带着团队活下去、杀出来。" 赵明带领荣耀走过了两个阶段：作为华为子品牌，以及 2020 年 11 月分拆后的独立公司。 分拆后，华为不再持有新荣耀公司的任何股份。华为在当时发声明说：在产业技术要素不可持续获得、消 费者业务受到巨大压力的艰难时刻，为让荣耀渠道和供应商能够得以延续，华为投资控股有限公司决定整 体出售荣耀业务资产。 荣耀独立不是计划内的调整，没有充足的准备期。对于行业和荣耀来说，这都是一个突然的决定。8000 多 名荣耀员工要在短时间内从华为坂田总部搬出，在仓促和捉襟见肘的办公条件下开启全新的创业之路。 2021 年是荣耀最难熬的一段时间：没有产品、没有工厂、 ...