三里屯商圈再焕新。在近日三里屯太古里推出的时尚游览会活动期间，蒂芙尼旗舰店、中国首家迪奥之 家、青木淳操刀设计的路易威登之家等一众高端奢品门店集中亮相，北区的奢品门店集群也让该区域变 身成为流动的"时尚文化场域"。作为背后深度参与的品牌代表，LVMH集团大中华区总裁吴越在接受北 京商报记者专访时指出，中国消费者已成为国际潮流重要参与者，而以三里屯商圈变化为缩影的北京时 尚消费，正凭借本土文化的渗透，加速与国际潮流、体验消费形成深度融合。 三里屯商圈近20年的蜕变，折射出北京时尚商业与时俱进的发展。从2007年三里屯太古里相关项目启动 至今，其业态演进与中国时尚市场升级同频共振。在吴越看来，三里屯的国际化和在地化，实现了时尚 的有机结合。首都北京代表着中华文化的千年历史，也是中国最重要的时尚市场之一，所以在地人文与 国际潮流在此得以碰撞和交融。他表示，北京三里屯地域，是因以距东直门三里路而得名，伴随而后形 成的使馆聚集区，内外交往在此汇聚，进一步发展为城市国际化发展的前沿。 吴越表示，时尚市场本就具备"集世界之大成"的属性。近十年来，国际时尚容纳了流行的街头风格、嘻 哈文艺、中国国潮等元素，不仅打破了地域与文化 ...

Core Viewpoint - The luxury goods market remains sluggish, prompting LVMH's CEO Bernard Arnault to closely monitor the situation in China, including potential acquisition interests in local brands like Laopuhuang and Xiangshangyou Song [2][5]. Group 1: LVMH's Market Engagement - Bernard Arnault has been visiting China regularly since 2023, indicating a strategic focus on the Chinese luxury market [2][3]. - During his recent visits, Arnault inspected various LVMH brand stores and showed particular interest in Laopuhuang, a local jewelry brand, which is seen as a potential acquisition target due to its growth potential in the luxury segment [3][5]. - LVMH's jewelry segment is one of the few growth areas for the company, especially as its leather goods division faces significant declines [3][4]. Group 2: Competitive Landscape - Laopuhuang has a high consumer overlap rate of 77.3% with major international luxury brands, indicating its strong market position [3]. - LVMH's interest in domestic brands like Xiangshangyou Song suggests a strategy to understand and potentially compete with emerging local players in the mid-range luxury market [5]. - The brand Polène, which LVMH recently invested in, targets a similar consumer base as Xiangshangyou Song, focusing on affordability while maintaining a luxury image [4][5]. Group 3: Strategic Implications - Arnault's visits signal a proactive approach to adapt LVMH's strategy in response to the current market challenges in China [5]. - The potential for collaboration or inspiration from local brands could be a key strategy for LVMH to navigate the changing dynamics of the luxury market [5].